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GARY KOVACS
CEO OF AVG TECHNOLOGIES
“Moreover, consumer data shows that more
and more people are demanding trust,
actively considering it when they choose
whether or not to adopt a technology. To
this end, a healthy and informed consumer
base is more apt to contribute to a
productive and profitable Internet.”
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CEO of AVG Gary Kovacs believes that trust is the new currency. He also
believes that it’s an inalienable human right in the mobile industry that’s
under a tremendous threat. The industry needs to fundamentally change
how it accesses and uses data. It can start by doing these three things:
1. The code to products we deliver must be simpler. We operate our lives
across a series of operating systems and multiple platforms. It’s currently
a mess to navigate and different rules apply.
2. The one page user-agreement challenge. Kovacs had his team look at all
the privacy policies attached to his digital life. If he wanted to read them
all, it would take nearly 76 days to get through all the fine print. What do
all these companies possibly need?! Lets push for an industry standard of
one-page user agreements with a size 12 font.
3. Expectations of user behavior. Kovacs and partners are pushing for
#SMARTUSER education. If you don’t do it in real life, why do it online?
The idea is if we make trust smart and simple, educating users how to
behave will be just as easy.
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WHAT WE LEARNED AT MWC 2015 AND WHAT BRANDS HAVE TO KNOW
The trust revolution

Publié dans : Mobile, Technologie, Marketing
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