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Hussein is a founding partner of Hoxton Ventures, a
London-based early stage European venture capital
firm. He called Mobile World Congress to take this trip
to the past to see what can be reinvented in the future.
He currently represents Hoxton's investments on the
boards of Campanja and Deliveroo
When you start to look back over time, there are a ton of ideas
that failed in the digital and mobile space. Could it have been just
an issue of wrong place, wrong time? A decade ago, was the mobile
technology just not good enough for rating your college colleagues
Hot Or Not to explode as a money generator? Because online
dating app Tinder has the same foundation as Hot or Not (swipe
right for hot, swipe left for not), it just exploded because of
location services and social network growth.
Why should you care? So creatives, entrepreneurs, big idea
thinkers, and marketers too, it might be worth taking a trip back
down memory lane and determining what ideas failed miserably
due to wrong timing that could thrive based on the progression of
our mobile technologies.
WHAT WE LEARNED AT MWC 2015 AND WHAT BRANDS HAVE TO KNOW
Wrong place at
the wrong time
HUSSEIN KANJI
PARTNER, HOXTON VENTURES

Publié dans : Mobile, Technologie, Marketing
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