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AT&T FOUNDRY The AT&T Foundry Mobile World Congress 2015: Full Recap

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AT&T FOUNDRY
The AT&T Foundry innovation centers are
fast-paced and collaborative environments
worldwide to deliver applications and
services to consumers and businesses
BLUESMART
This “connected” suitcase weighs itself and
displays the weight on your mobile device. It’s
outfitted with a battery pack to charge your
phone and a SIM card so you can keep track of
its whereabouts at all times
6
These grandiose visions of interconnected devices and mobile
play will come over time. Like, 20 years time. So lets get real.
In the mean time, how are you thinking about your role in this
connected universe of products, brands, and services? It doesn’t
have to be extreme and it doesn’t have to be costly. A BSH Home
Appliances manufacturer developed cameras insides its latest line
of refrigerators for food tracking purposes. Snap! A photo
instantly gets sent to your mobile phone so you can see what’s in
your fridge on the way home. Snap! A CPG brand was able to come
inanddishoutrecipesbasedonthecontextoftheitemsinyourfridge.
Why should you care? Before you shrug off the investment
dollars into something innovative because this market seems like
a hassle, try not to be too smart about it.
!
Smart but not too Smart
WHAT WE LEARNED AT MWC 2015 AND WHAT BRANDS HAVE TO KNOW

Publié dans : Mobile, Technologie, Marketing
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