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THE CHANGING WORLD OF LUXURY The Tides and Times of Luxury Retail

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POCKETSTHE US CONSUMER MARKET for luxury is the world’s largest, and it is a
melting pot of brands at consumers’ fingertips, consumers whose high
disposable incomes increase their purchasing power. With scales tipping
in their favor, brands need to effectively communicate and engage if they
are in for the long run. Constant feedback and social listening in the digital
age is imperative. The most engaged consumers online are the same
customers who spend the most in the store and having continuity for the
consumer across platforms will help in retaining them. It’s about continuous
business performance through every part of the customer journey.

Publié dans : Commerce de détail, Marketing
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