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THE CHANGING WORLD OF LUXURY The Tides and Times of Luxury Retail

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THE CHANGING WORLD OF LUXURY RETAILING
THAT F WORD:
FUNCTIONALMILLENNIALS are often looking for more than just something that’s
shiny and new, so luxury brands need to adjust accordingly. It’s
certainly easier to justify a purchase that has utility, rather than one
that’s merely amusing. In luxury parlance, this is functional luxury and
this will redefine what luxury means. However, there is that need to
express your own lifestyle while whipping out the credit card, and new
American luxury brands are addressing this through customization.
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Publié dans : Commerce de détail, Marketing
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