Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are Marketing strategy tips for cosmetic products.
2. Who I am
My name is Oheine “O” Porter. I have been
working in design & marketing since 7th grade. I
founded Oheine.com with the idea that the best
marketer wins.
(Mainly work with beauty businesses)
3. INDUSTRY OUTLOOK
3
$46B $532B 10% $41,000 80%
Within the Salon Made in the beauty
industry in 2018
Growth in beauty
services by 2024
A salon owner
earns on avg.
Of those
busniesses
failing
SUCCESS…OR
NOT
4. Maintain business relationships
There are a few key people who can help you strategically promote your
business:
• Bloggers
• beauty editors
• and friends.
• To build and expand more of such relationships, you should attend meet-
and-greet events.
Learn to return favors and sometimes pay the premium for their services.
Help them along the way however you can. By helping others, you help
yourself. Such relationships go a long way in pushing your products to new
customers.
5. Put samples out
In marketing cosmetic products, one of the most important factors is its
fragrance. Your customers want to know how it smells.
This is why it has proven a bit tricky to sell online; because people
cannot smell it first. Perfumes at Macy’s have the teeny atomizers for
this purpose
If your products are from a makeup line, it is best to show how they look
on different models with different skin tones. Representation matters in
marketing your cosmetic products.
Showing customers exactly how a product will look on them goes a long
way.
6. Creative packaging
The simple truth is that they are a million and one products like yours
already. So, how do you stand out? Your package!
The packaging is an important component of your marketing strategy
because it encompasses the overall look and feel of your product.
• Be creative
• Understand current trends.
• Take a minimalist approach if you don’t know where to start
• Include your logo & brand values on your package.
• Emphasize the uniqueness of your products on the packaging. (100%
vegan, organic, recyclable or cruelty-free)
7. Get Personal
Cosmetic products are more or less personal. They generally enhance looks
or make customers feel good about themselves.
Give Social Media a “human feel”.
• Show the smiles of the workers and customers who trust your brand.
• Posting your own experience with the products
• Be careful not to overdo it
• The key is to be patient.
8. What is your Unique Selling Point?
Your competitors can make the same claims as you. What is your special
angle? That is your unique selling point.
Find a niche that makes you stand out, is significant to new customers
and solves a problem. Providing a solution with your products is
definitely going to keep you winning in business. It could be a special
ingredient, more value or ease of use.
Whatever your unique selling point is, work with that and deliver on
whatever you promise.
9. Take your time when branding
As stated earlier, the market is full of similar products like yours. To
effectively brand your cosmetic products, you must closely survey the
competition. Think carefully about your mission and how you want to be
perceived by your target audience. Ask youself:
• What sets your product apart?
• What makes it better?
• How would my packaging show this?
• What should go on my package?
Do not use amateurs when working on your product brand.
Get professional input on what works best for your products.
10. Have a solid marketing plan
Give thought to your market penetration strategy — growth, distribution, PR,
communications- all these before you eventually launch the product.
You cannot wing it and go with the flow.
You have to be intentional about your marketing strategies;else you could
become one of the many products people overlook on the shelves in stores.
The best part about effectively marketing your cosmetic products is that you
gain loyal customers as long as you deliver on what you promise.
12. PACKAGE A
Goal: Starting your brand
• Full Brand Identity
• Basic Web Design w/ copywriting
• 1:1 Marketing Consultation
• In-depth marketing plan w/ steps
• Google analytics + Facebook
Pixel install
• FREE: Logo Design + business
card design (500 printed cards)
Who is this for?
This package is for new or current businesses
that need to create a brand to represent
themselves. When the fundamentals are in
place, scaling your business is easier and more
effective.
13. PACKAGE B
Goal: Gain online presence and passive clientele
• Local SEO
• Monthly Photoshoots
• Basic Web Design w/ copywriting
• Monthly 1:1 Marketing
Consultation
• In-depth marketing plan w/ steps
• Google analytics + Facebook
Pixel install
• FREE: Logo Design + business
card design (500 printed cards)
Who is this for?
Already established business who are looking to
increase there brand awareness and increase
the amount of inbound leads there online
marketing and monthly accountability.
14. PACKAGE C
Goal: Book more appointments faster
• Facebook Ad Marketing
• Local SEO
• Monthly Photoshoots
• Basic Web Design w/ copywriting
• Monthly 1:1 Marketing
Consultation
• In-depth marketing plan w/ steps
• Google analytics + Facebook Pixel
install
• FREE: Logo Design + business
card design (500 printed cards)
Who is this for?
Businesses who either want a fast-track method
or boost in clientele. By implementing Facebook
Marketing, you’ll be able to increase
consultations & appointments – leading to
continuous growth.
