Presentation by Oisin Lunny on the Mobile CRM debate at Mobile Marketing Live with Velti, Text Local & Lumata.
For more information please visit: www.openmarket.com/europe
6. One in three would…
...give up sex for smartphone access!
7. What would you give up…?
What % would choose daily use of mobile phone over...
•Alcohol 70 %
•Chocolate 63 %
•Caffeine 55 %
•Exercise 54 %
•Sex 33 %
•Toothbrush 22 %
•Shoes 21 %
8. Addicted to our smartphones?
80%
…more likely to
cause traffic
accidents than
alcohol due to
its distracting
nature
9. Addicted to our smartphones?
35%
…of adults with
families
regularly check
their phone at
the dinner table
10. Addicted to our smartphones?
66%
…of smartphone
owners sleep
with their phone
next to them, and
check them when
they wake up
11. Addicted to our smartphones?
48%
…admit to ending
a relationship
via text message,
email, Facebook
or Twitter
12. Addicted to our smartphones?
“Mobile
phones have
moved
beyond a
necessity
into an
addiction”