SXSW Interactive 2014 overview, digital trends and tech innovations.

1. SXSW Interactive 2014 overview, digital trends and tech innovations.

2. About SXSW
The world's leading music
industry event
Started in 1987
700 -> 2000 registrants
New directing talents,
ideas, filmmakers
Started in 1994
Breeding ground for new ideas
and creative technologies
Started in 1999
74 countries in 2014
~30 000 attendees

3. About SXSW
http://www.youtube.com/watch?v=_OTrIIe4cBg

4. Key takeaways from SXSW film and music in 2014
Top premiers at SXSW Film Headline act by Lady Gaga at
SXSW Music

5. SXSW Interactive: what’s happening
Sessions Networking events
Evening events
SXSW Accelerator
SXSW Gaming Expo
SXSW Trade Show
Digital creative job market

6. this
is
where
the
story
begins
SXSW top learnings, trends, innovations

7. No new twitter

8. A crossroads for privacy
Julian Assange, WikiLeaks
Edward Snowden, NSA leakerGlenn Greenwald, journalist
Entrepreneurs and
marketers at SXSW were
discussing the best ways
to make money off their
users' data.
Meanwhile,Online talks from top online
privacy ambassadors with
request to create products
that help web users hide
their activity from prying
eye

9. Companies are learning how to apply big data
Data is not enough -> large companies require
actionable insights, individualized data,
decision making driving data.
Future of big data is ‘big data’ and ‘clean
data’
Enhanced analytics, hyper personalized
customer service (Kindle's SOS Mayday
button), notification strategy (ESPN's app),
quick-glance status (Fuelband, FitBit) and
precise geo-location.

10. Startups remain red-hot — and they’re not
something people will lose interest in anytime soon
Wearable tech is Hot categories:
- Sport
- Health
- Fashion
Forget Google Glass, it’s just a
player in the game

11. Startup of SXSW 2014: Skully helmet
http://skullyhelmets.com/

12. Top startup in health category: ThriveOn
Personalized online programs coached by experienced
professionals to strengthen your mental health.
http://thriveon.com/

13. The winner of the one minute pitch: Glyph by Avegant
http://www.avegant.com/

14. People also talked about:
Nymi by Bionym
Wearable solar by
Poline van Dongen
http://www.getnymi.com/ http://paulinevandongen.nl/

15. Top startup in entertainment and content: Waygo
Waygo is a service that enhances travel
experience by easily translating printed
languages.
With Waygo, you need to simply point your
smart-phone camera and translate images
instantly without a data connection.
http://waygoapp.com/

16. Top startup in enterprise and big data category
Trustev’s platform fights fraud on three fronts: social, behavioral and
transactional.
http://trustev.com/

17. Top social app: Samba.me
http://samba.me/

18. Best Bootstraped Company: My Sensible Baby
Revolutionizing Infant Wearable Technology: monitor child’s position,
temperature, movement on smartphone or tablet
http://mysensiblebaby.com/

19. The most innovative company: The Eye Tribe
http://theeyetribe.com/

20. The acquisition spree to be continued
Top companies lookout for startupts who can
be addictive to their core business
Non-tech companies snapping up tech
companies: Stappe’s acquisition of Runa
Business intelligence: top brands at startup
village to learn about new technologies to
present back to the C-suite

21. Trade show stars: 3D printers
Digital vapor cigarettes*
3D printed chocolate candies
* Never say e-cigarette, it’s so 2013
Drones

22. Gaming comes of age
Microsoft: Xbox platform to own
the living room
South Park will launch a game
that's been three years in the
making.
Assassin's Creed will soon be
brought to the big screen, starring
Michael Fassbender.Oculus Rift

23. Robots and the singularity once again
Artificial Intelligence (AI) will soon
overtake human intelligence
Early birds: Google's autonomous
vehicles to Amazon's commercial use of
drone technology for distribution.

24. They do
vs.
we do
Comparison to Ukrainian digital processes

25. Digital marketing strategy is done just the same
Set business
objectives
Create program
or campaign
Deploy to
channels,
including social
Measure
and analyze
Optimize and improve
1 2 3 4

26. Digital marketing trend: personalized experience
DMP
(data mgmt platforms)
RTB
(real time
bidding
Audience
buying
Marketing
Automation
Social
Real Time
Marketing
Omnichannel
Rise of mobile
Content
Marketing

27. Content marketing turns to content experience story
Experience eco system -> Consumer experience story -> 360-day a year

28. Mobile is 00’s web-site
Mobile is not a new thing anymore.
Mashable claimed that no self-
respecting ad exec would be thinking
about Mobile at SXSW this year. Who's
interested in hearing about more
iPhone apps?
Mobile is the dominant screen now, and
so the assumption is that everyone will
be designing for Mobile first.

29. SMM seems to be hot only in Twitter
Hashtags. Use them creatively.
That’s all.

30. Short re-cap to remember
• Startups are hot
Everyone wants to make millions with another breakthrough
technology. This industry really needs Steve Jobs
• Wearables drive the market
• Privacy is new problem to think about
Not everyone is sure there is a problem
• Analytics – big data -- is hot too
• Nobody talks of social media and mobile
• Nobody is interested in another mobile app. Everybody is interested
in consumer experience story where SMM and mobile is part of story
• But content marketing, consumer experience story is really top interest

31. What
else

32. Selfies IS a trend

33. People love to take photos Photo can be sent to Fb, Twitter, or email
Most of times printed photo is given out as well

34. Gif photos are popular as hell
http://gif.dailydot.com/warmhearted-lookdown/

35. If you want to gather a crowd– use memes

36. Seriously. Memes in any
implementation work 100%
As interactive installation
or as bannerhttps://vine.co/v/MqHxddjWB3I

37. SXSW learnings
1. Ukraine is not so far behind global marketing trends, really. In terms of crisis
management in SMM we are even better  Probably the only exceptions are mobile and
wearables – here the gap is the biggest.
2. As for SXSW:
• Don’t go alone
• Plan schedule:
• Either choose speakers
• Or sessions with one speaker. Dual/trio conversations are mostly loss of
times
• Meet people at networking events. It’s ok to be awkward
• Startupers most of times are ready to talk business. But be ready to stand in line.
• Free meals  A lot. Wow.

38. * To increase chances it is specifically recommended to attend SXSW Interactive
*

39. Thank you!