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MAKE YOUR BUSINESS MOBILE WITH SMILE !
2
WHO WE ARE ?
3
SMILE – LEADING OPEN SOURCE INTEGRATOR
More than 20
More than 35
More than 50
YEARS EXPERIENCE
IN OPEN SOURCE
PARTNERS
IN OPEN SOURCE
MILLION EUROS
IN TURNOVER IN 2014
800OPEN SOURCE
EXPERTS
25%INCREASE IN TURNOVER
PER YEAR
4
18 AGENCIES
IN 9 COUNTRIES
Smile is increasing its
presence throughout
Europe
5
OUR REFERENCES
70%
OF CAC 40
COMPANIES HAVE TRUSTED US
6
5 OFFERS TO YOUR BUSINESS
WEB
E-BUSINESS
BUSINESS MANAGEMENT
INFRASTRUCTURE
CUSTOM DEVELOPMENT
Site web Portal Mobile …
E-commerce PIM …
DMS & ECM Intranet ERP …
Cloud …
Cross-channel
Hosting
To obtain a solution for your specific
requirements and application
7
WHAT DO WE DO FOR YOU ?
CONSULTING
Framework / Audits / Benchmark
DIGITAL
Visual identity / Ergonomics
Accessibility / Editorial
Strategy / Referencing
OUTSOURCING
Outsourcing / Hosting /
Maintenance / Support
TRAINING
Change management
Intra and inter company training
ENGINEERING
Conception / Development/
Configuration
A 360°
SERVICE FOR YOUR
PROJECTS
Smile & Mobile
9
WHY DO YOU NEED THIS?
85% of Internet users use e-commerce sites to prepare an
in-store purchase
72% of Internet users want to find on the internet a product with
its price and location
50% of consumer research online before buying in stores
64% of consumers want, and try to touch the product
70% of online visits
convert store visits
40% of mobile users use
their smartphones in-store
10
FOR YOUR PROJECT
ESTABLISH AN OMNICHANNEL STRATEGY
Web
presence
Online /
Offline
Bridge
Point of
sale
Seller with
tablet
Social
Networks
• First contact with the brand
• Catalog Consultation
• Inventory check
• Location of outlets
• Personalized offer
• Promotions
• Order
• Loyalty program
• Digital in-store
• Store terminals
• POS software
•Sales Force
tablet connected
• Sharing
• Reviews
• Buzz
11
SMILE MOBILE
Integration
Mobile
Strategy
BenchmarkAnalysis and
Consultancy
Development
Maintenance
Multichannel
content
management
Mobile
commerce
Ergonomics
Design
The Digital Agency a cross expertise at your service
12
SMILE MOBILE
They have chosen us for our expertise
13
SMILE MOBILE
Different challenges for each customer
Requirements and priorities
Security
Retention
Loyalty
Products
Services
Conversion
Brand
Trades
14
DIFFERENT APPROACHES
Multitude of possible approaches
Web Webapp Application
Site web
responsive
Dedicated
website
Webapp
mobile
Webapp
package
Other cross-
platform
Native
SMILE MOBILE
What is the right technology for your needs?
Mobile site or app?
SMILE MOBILE
Meet a specific and urgent
request
Simplifying life or offer a useful
service and / or very well made
Conquest
Installation application Application
Loyalty
... Ideally both!
Site Mobile
Site mobile Application « native »
How users will
find you
How users will
come back to you
Features
Web, information, page by page, content,
transactions, payment by credit card, touch
interface
Same as site mobile + no page loads,
Premium look and feel, payment in-app.,
Geolocation, contacts, buzzer, camera,
notifications, full offline mode
Means SEO
Site Web / URL known
Brand awareness
Classification
Consistency
Tops !
Quick Reply
www.google.com
+
SMILE MOBILE
In outline
= =
SMILE MOBILE
iOS + Android = 90% market share
What OS priority?
Ideally both !
Source: http://gs.statcounter.com/
1.3 Million apps.
1 Bug and it's over.
12 seconds is enough
for user to know - reuse
the app or delete it.
It is important for App to be
well designed and robust
SMILE MOBILE
Ensure that your app is up to the other
 Design + Ergonomics (qualified experts and fundamental approaches )
 Code audit by the Technical Department
 We will be the first users of your apps…
…. and we are very exacting
SMILE MOBILE
To help you overcome these risks:
Distribution by stores
Content management
backoffice
(CMS, e-commerce,
portal)
Webservices
Mobile
features
Your Project
Packaging and specific
developments by OS
Integration of web-services
Specific development
"mobile"
Design + Ergonomics
SMILE WILL TAKE CARE OF EVERYTHING
SMILE MOBILE
To help you overcome these risks
22
OUR REFERENCES
FOR MOBILE APPS
E-commerce mobile websites
• Strong UX/UI
• Based on an existing Magento
e-commerce website
• Developed a common base
used for all of the group’s
brands
• ~10 brands
 Home page
 Product lists
 Product details
 Purchase tunnel
 Cart
 Account
 Store locator
GROUPE VIVARTE
Key features
GROUP VFC
E-commerce mobile
websites
Ergonomic and functional
On the basis of the existing e-
commerce site with Magento
Building a common foundation
duplicated and personalized to
the needs of each brand
Kipling, Eastpak, 7 for all mankind
 Home page
 Products list
 Product Pages
 Shopping Cart
 Account
 Tunnel purchase
 Store locator
Key features
• Ergonomics and graphic design
• Create an HTML/CSS/JS
webapp using Angular JS
framework
• Responsive design and
designed for tablets and
smarphones
• Connected to the right Ez
Publish base using specific
webservices
• Offline synchronisation
• Tags and online metrics
 News feed
 Headline news on home page
 Manage Freemium accounts
 In-app purchase
 Share on social networks
 Dynamic font size
 Offline synch’
 Login, register
Native App for iOS
HTML5 mobile and tablet
LA CROIX
Key features
VISA INFINITE Native iOS and Android App
Full website update
• Full Responsive Design
• Manage level of users
• Native app for iOS and Android
• Use of PREDIGGO to display
customized offers to each user
 Authentification via token
 High security levels
 Access banks’ CRM via
webservices
 Make reservations through app
 High end UX / UI for high end
target users
Key features
AXA BANQUE
PROJECT
“REFRESH MOBILE”
Application for mobile and tablets
• Cross-plateform development for
iOS, Android, Windows Phone and
Blackberry
• UX et UI Conception (ergonomie
et graphisme)
• Create an HTML/CSS/JS webapp
using Angular JS framework
• Packaging with PhoneGap /
Cordova
 Authentification using virtual keys
 Account / Operations / Transfer
/ Selfcare / History
 Specific middleware to deal with
the interfaces
Key features
• Launching a new product
• Development of a Java
Middleware gathering SOAP
services using optimized REST /
JSON for mobile
Application mobile
SI Métier AXA Banque
SOAP
Middleware Java
REST/JSON
AXA BANQUE
PROJET SOON
 Authentification, token of session
 Security
 Upload files
 Professional workflow
 Manage all Banking aspects
Java middleware for mobile app
Key features
Dedicated mobile website
• Created a backoffice tool to
manage various
• Dynamic frontend able to
create customized maps from
the methods and options
chosen in the backoffice
• Developed a frontend
dedicated to mobile usage and
integrated to m.total.fr
• Use of requests and dynamic
filters based on the
cartrography tool
 Geolocation
 Advanced search
 Dynamic filters
 Customized Google Maps
TOTAL
CA RTOGRA P H IE
ET P ORTAGE MOBILE
Key features
KRYS MOBILE
Full mobile website
Store Locator
Orders
Contact
Newsfeed
Key features
Dedicated mobile website
CANSON
L A T R I B U D E S A R T I S T E S
Based on a Liferay structure
Dedicated mobile website
Key features
Dedicated mobile website
 Authentification
 Seach and gallery view
 Upload photos
 Business cards and QR Codes
EVIAN
CHAMPIONSHIP
Full responsive design
• Website for 2013 golf
championship
• Full responsive design
• Marketing purpose : promote
before, during after the event
• Inform in real time about scores,
practical infos of the
championship…
• Webstore for goodies
 Frequently updated
 Marketing purpose
 Results and last minute feed
 Fast processing of pictures
Key features
33
MOBILIZE. NOW.
Put Your Store in the Customer’s Hands
CONTACT US
Interested in us and our services? We are
waiting for your questions.
Please contact us:
SMILE UKRAINE
Address: 45/2 Pushkinska str, of.32, Kyiv, 01004, Ukraine
Tel.: + 38 (044) 498-30-28;
E-mail: commercial.kiev@smile.fr
General information and presentations
of our services can be found on
www.smile-magento.com
Smile mobile 2015

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Smile mobile 2015

  • 1. MAKE YOUR BUSINESS MOBILE WITH SMILE !
  • 3. 3 SMILE – LEADING OPEN SOURCE INTEGRATOR More than 20 More than 35 More than 50 YEARS EXPERIENCE IN OPEN SOURCE PARTNERS IN OPEN SOURCE MILLION EUROS IN TURNOVER IN 2014 800OPEN SOURCE EXPERTS 25%INCREASE IN TURNOVER PER YEAR
  • 4. 4 18 AGENCIES IN 9 COUNTRIES Smile is increasing its presence throughout Europe
  • 5. 5 OUR REFERENCES 70% OF CAC 40 COMPANIES HAVE TRUSTED US
  • 6. 6 5 OFFERS TO YOUR BUSINESS WEB E-BUSINESS BUSINESS MANAGEMENT INFRASTRUCTURE CUSTOM DEVELOPMENT Site web Portal Mobile … E-commerce PIM … DMS & ECM Intranet ERP … Cloud … Cross-channel Hosting To obtain a solution for your specific requirements and application
  • 7. 7 WHAT DO WE DO FOR YOU ? CONSULTING Framework / Audits / Benchmark DIGITAL Visual identity / Ergonomics Accessibility / Editorial Strategy / Referencing OUTSOURCING Outsourcing / Hosting / Maintenance / Support TRAINING Change management Intra and inter company training ENGINEERING Conception / Development/ Configuration A 360° SERVICE FOR YOUR PROJECTS
  • 9. 9 WHY DO YOU NEED THIS? 85% of Internet users use e-commerce sites to prepare an in-store purchase 72% of Internet users want to find on the internet a product with its price and location 50% of consumer research online before buying in stores 64% of consumers want, and try to touch the product 70% of online visits convert store visits 40% of mobile users use their smartphones in-store
  • 10. 10 FOR YOUR PROJECT ESTABLISH AN OMNICHANNEL STRATEGY Web presence Online / Offline Bridge Point of sale Seller with tablet Social Networks • First contact with the brand • Catalog Consultation • Inventory check • Location of outlets • Personalized offer • Promotions • Order • Loyalty program • Digital in-store • Store terminals • POS software •Sales Force tablet connected • Sharing • Reviews • Buzz
  • 12. 12 SMILE MOBILE They have chosen us for our expertise
  • 13. 13 SMILE MOBILE Different challenges for each customer Requirements and priorities Security Retention Loyalty Products Services Conversion Brand Trades
  • 15. Multitude of possible approaches Web Webapp Application Site web responsive Dedicated website Webapp mobile Webapp package Other cross- platform Native SMILE MOBILE What is the right technology for your needs?
  • 16. Mobile site or app? SMILE MOBILE Meet a specific and urgent request Simplifying life or offer a useful service and / or very well made Conquest Installation application Application Loyalty ... Ideally both! Site Mobile
  • 17. Site mobile Application « native » How users will find you How users will come back to you Features Web, information, page by page, content, transactions, payment by credit card, touch interface Same as site mobile + no page loads, Premium look and feel, payment in-app., Geolocation, contacts, buzzer, camera, notifications, full offline mode Means SEO Site Web / URL known Brand awareness Classification Consistency Tops ! Quick Reply www.google.com + SMILE MOBILE In outline = =
  • 18. SMILE MOBILE iOS + Android = 90% market share What OS priority? Ideally both ! Source: http://gs.statcounter.com/
  • 19. 1.3 Million apps. 1 Bug and it's over. 12 seconds is enough for user to know - reuse the app or delete it. It is important for App to be well designed and robust SMILE MOBILE Ensure that your app is up to the other
  • 20.  Design + Ergonomics (qualified experts and fundamental approaches )  Code audit by the Technical Department  We will be the first users of your apps… …. and we are very exacting SMILE MOBILE To help you overcome these risks:
  • 21. Distribution by stores Content management backoffice (CMS, e-commerce, portal) Webservices Mobile features Your Project Packaging and specific developments by OS Integration of web-services Specific development "mobile" Design + Ergonomics SMILE WILL TAKE CARE OF EVERYTHING SMILE MOBILE To help you overcome these risks
  • 23. E-commerce mobile websites • Strong UX/UI • Based on an existing Magento e-commerce website • Developed a common base used for all of the group’s brands • ~10 brands  Home page  Product lists  Product details  Purchase tunnel  Cart  Account  Store locator GROUPE VIVARTE Key features
  • 24. GROUP VFC E-commerce mobile websites Ergonomic and functional On the basis of the existing e- commerce site with Magento Building a common foundation duplicated and personalized to the needs of each brand Kipling, Eastpak, 7 for all mankind  Home page  Products list  Product Pages  Shopping Cart  Account  Tunnel purchase  Store locator Key features
  • 25. • Ergonomics and graphic design • Create an HTML/CSS/JS webapp using Angular JS framework • Responsive design and designed for tablets and smarphones • Connected to the right Ez Publish base using specific webservices • Offline synchronisation • Tags and online metrics  News feed  Headline news on home page  Manage Freemium accounts  In-app purchase  Share on social networks  Dynamic font size  Offline synch’  Login, register Native App for iOS HTML5 mobile and tablet LA CROIX Key features
  • 26. VISA INFINITE Native iOS and Android App Full website update • Full Responsive Design • Manage level of users • Native app for iOS and Android • Use of PREDIGGO to display customized offers to each user  Authentification via token  High security levels  Access banks’ CRM via webservices  Make reservations through app  High end UX / UI for high end target users Key features
  • 27. AXA BANQUE PROJECT “REFRESH MOBILE” Application for mobile and tablets • Cross-plateform development for iOS, Android, Windows Phone and Blackberry • UX et UI Conception (ergonomie et graphisme) • Create an HTML/CSS/JS webapp using Angular JS framework • Packaging with PhoneGap / Cordova  Authentification using virtual keys  Account / Operations / Transfer / Selfcare / History  Specific middleware to deal with the interfaces Key features
  • 28. • Launching a new product • Development of a Java Middleware gathering SOAP services using optimized REST / JSON for mobile Application mobile SI Métier AXA Banque SOAP Middleware Java REST/JSON AXA BANQUE PROJET SOON  Authentification, token of session  Security  Upload files  Professional workflow  Manage all Banking aspects Java middleware for mobile app Key features
  • 29. Dedicated mobile website • Created a backoffice tool to manage various • Dynamic frontend able to create customized maps from the methods and options chosen in the backoffice • Developed a frontend dedicated to mobile usage and integrated to m.total.fr • Use of requests and dynamic filters based on the cartrography tool  Geolocation  Advanced search  Dynamic filters  Customized Google Maps TOTAL CA RTOGRA P H IE ET P ORTAGE MOBILE Key features
  • 30. KRYS MOBILE Full mobile website Store Locator Orders Contact Newsfeed Key features Dedicated mobile website
  • 31. CANSON L A T R I B U D E S A R T I S T E S Based on a Liferay structure Dedicated mobile website Key features Dedicated mobile website  Authentification  Seach and gallery view  Upload photos  Business cards and QR Codes
  • 32. EVIAN CHAMPIONSHIP Full responsive design • Website for 2013 golf championship • Full responsive design • Marketing purpose : promote before, during after the event • Inform in real time about scores, practical infos of the championship… • Webstore for goodies  Frequently updated  Marketing purpose  Results and last minute feed  Fast processing of pictures Key features
  • 33. 33 MOBILIZE. NOW. Put Your Store in the Customer’s Hands
  • 34. CONTACT US Interested in us and our services? We are waiting for your questions. Please contact us: SMILE UKRAINE Address: 45/2 Pushkinska str, of.32, Kyiv, 01004, Ukraine Tel.: + 38 (044) 498-30-28; E-mail: commercial.kiev@smile.fr General information and presentations of our services can be found on www.smile-magento.com

Notes de l'éditeur

  1. Smile sait gérer ces situations éprouvantes Nous insistons grandement sur le Design / Ergo , ce sont des poles séparés, avec des gens qualifiés Le code de l’appli est audité par la DT, c’est une garantie solide. Nous vous guidons, parmi toutes les best practices que nous avons, et nous sommes exigeants sur la qualité du travail que nous vous fournissons
  2. Smile vous accompagne à chaque étable clé de votre app : La conception, étape par étape, cohérence d’ensemble et cohérence de votre app, plutôt que de multiplier les interlocuteurs, et risquer de perdre de l’info… Tout faire au même endroit, c’est parfois bien plus pratique Ce qui fait une app solide : c’est comment elle vient se greffer à votre backend. Nous optimisons la greffe avec les webservice, où nous pouvons agir si besoin.