3. Tumen is the 10th city on the big
tour with the free master classes for
bloggers and multimedia
professionals.
It took 1,5 months to reach this
destination, so now it’s time to look
over the first part of our absorbing
adventure.
10
5. In every city we arrange for the three
trainings. The first aimed for the local
journalists and bloggers, who wish to learn
how to create the content that would be
attractive for the target audience.
It’s based on the association with a barista,
who combine different ingredients in one cup
in an attempt to satisfy every customer.
3
7. The second training was designed for
media managers, editors-in-chief, and
creators, who aim to build a fluent and
fruitful collaboration within the editorial
office.
The media company is conceived here
as the coffee bar with every person,
responsible for the exact part of
production, and a manager, doing their
best to produce high quality drinks.
161participants of the training
for media managers so far
9. Our great experiment is the third day when we share the
insights of how media technologies can boost education, no
matter you teach in school or in personal. This master class is
called «Multimedia Brain» and offered for lecturers and media
trainers, who wish to extend their knowledge in how our brain
obtains and memorises information.
As a result, this training is helpful for those who teach as well
as for those who study.
10. At the beginning of section we let participants to introduce each other.
This is one of our major goal—to connect separated media community.
Meeting in Yakutsk.
11. We’re always going for practice rather than just
listening to lecturers. Every 4-hours training
includes at least two hours of active game
process.
It’s highly immersive and involves every
participant to create, discuss and present their
ideas and concepts.
4hours of intensive training
12.
13. The team works with actual local
agenda, so after the training they
may continue developing the project
on their own or finding co-thinkers
among the Tour participants.
14. Separated into several groups,
participants come up with new projects
related to the local current affairs.
Krasnoyarsk journalists are discussing
their view on a project.
15. Created by Oksana Silantieva and Yuriy
Nekrasov, the game process simulates the
mechanics of coffee making, or rather to say,
production of multimedia content. What always
surprises those who attend the trainings is how
coffee drinks ingredients are likened to
miscellaneous parts of multimedia project,
whether it’s a text, a photo, a video, an
infographics, etc.
16.
17. There is only a small number of those who
drink pure espresso—most people prefer to
combine it with milk or water, adding extra
toppings. The same is for your content—only a
few would like concentrated piece of dry
information.
Oksana Silanteva
“
18. Every brainstorm is followed by the
presentation of the multimedia project’s
concept, highlighting its structure and
technologies, supposed to use in this
particular case.
19. We record every project proposal and share it
among the participants of the Tour. It helps to
find supporters from different cities.
Training in Tomsk.
20. For each of the three master classes the special workbooks were
designed. They contain very helpful information on a particular
topic, the manual for the interactive offline game, and a set of
contemporary literature about multimedia.
21. Many years of teaching and practicing media
technologies resulted in the workbooks, which
were given for everybody for free.
Training in Barnaul.
22. «Multimedia Barista» and «Multimedia Cafe»
use Maestro concept of time-management as
the core technique to assist the newsroom
work in a project-based, teamwork-intensive
manner. This concept focuses on the reader
and encourage media professionals to look on
their content from the audience perspective.
24. The author of this concept is Buck Ryan,
tenured associate professor of Journalism at
the University of Kentucky's School of
Journalism and Telecommunications. We were
happy to invite him to Krasnoyarsk to share his
views on the multimedia journalism and tell
more about his concept.
25. Buck presented his concept, and he
also answered questions of the local
journalists and media managers.
26. If you get in a team, it’s more likely that
creativity will occur. Maestro concept put
together reporters, editors, photographers,
designers—all in one team. They learn from
each other, so the team growths together in
terms of expertise.
Buck Ryan
“
27. Buck says that there is always 20% of the team, who would support
your ideas, and 20% of those, who hate them. Consequently, the
success of your project is determined by whether you, as a
manager, can convince the last 60% that you’re right.
20 60 20
29. In order to show the best global multimedia
practices, Oksana Silantieva includes some
projects as examples, showing their merits and
drawbacks.
30. Participants are encouraged to be
as active and curious, as they can.
Every question is thoroughly
scrutinised.
31. On our way across Russia we meet many
brilliant people from the sphere, who can
discuss their own experience and challenges,
working in the media.
32. CEO told us about how to manage an independent
media holding on the Sakhalin island.
33. As we do value what people think about the
Tour and how the trainings are arranged for, we
offer participants to provide outspoken
feedback. The collected information revealed
that most are satisfied with the format and wish
Oksana come back soon.
35. As we do value what people think about the
Tour and how the trainings are arranged for, we
offer participants to provide outspoken
feedback. The collected information revealed
that most are satisfied with the format and wish
Oksana come back soon.
36.
37. But before we come back, there are 13 cities
left in the Tour. The last destination—
Kaliningrad—is scheduled for the middle of
December.
Stay tuned!
