Investor Pitch deck for donasity

2. donasity Background
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
Any dissemination, distribution, or copying of this communication is strictly prohibited.
Our Company
donasity® is a Jacksonville based collaboration of friends who share a passion for helping others and giving
back to our communities. With a vision of making giving easier, we created donasity, a cloud-based portal
dedicated to being the smartest way to give for everyone. Our people and platform supports the needs of
donors, non-profit organizations (NPOs) and individual fundraisers by enhancing the online giving
experience.
Our Name
donasity is a combination of the words donation and
generosity. These words embody the core of our
mission.
Our Symbol
The donasity Evergreen Tree embodies the five (5)
values that make donasity, The Smartest Way to
Give™
Our Values
People: We have a strong team of people
Platform: We have a robust platform
Plan: We have a strategy for success
Programs: We tailor offerings to fit specific needs
Protection: Critical information is safe with us
People
Platform
Plan
Programs
Protection

3. Who is donasity?
Oliver G. Brown V – President & CEO
• 25+ years or senior operational management
• Founding Chairperson of the Jacksonville
Chapter of Veterans on Wall Street
• Founding team member of the Jacksonville
Military Veterans Coalition
• Current Chairperson of his local church
endowment fund
• Former Regional Head of US Derivative
Regulatory Reporting for a global investment
bank
• U.S. Army veteran
• MBA from William Carey University
James D. Healy – COO
• 25+ years of senior organizational
management experience within the financial
and technology sectors
• Director, Jamaica Lacrosse Alumni
Foundation, NYC Public Schools System
• Extensive expertise in Cash Management,
Financial Control, Program Management and
Technology
• Formerly CIO of the Fixed Income business
space at a global investment bank
• BS, Finance from St. John’s University
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4. A Space Full of Opportunity
Marketwired,
March 31, 2015 “Crowdfunding Market Grows 167% in 2014: Crowdfunding Platforms
Raise $16.2 Billion, Finds Research Firm Massolution®
Report Forecasts Total Global Crowdfunding to Reach $34.4 Billion in 2015, With North
America Remaining the Largest Market and Asia, Outpacing Europe in 2014, in Second
Place.”
Forbes Magazine Investing,
March, 2015 “The tables, however, turn with (NPO) online giving revenue which, at 13.5%
growth overall, had its second consecutive year of double-digit gains. Large organizations
saw 12.7% online giving growth, medium sized organizations grew 11.4% and small
organizations grew 18.4%.”
NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
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5. Business Model
GrassrootsSEO Social Media
NPO
Subscribers
Customer Acquisition Sources
Alliances &
Partnerships
Advertising &
Marketing
Donasity-
sponsored
NPO’s
registered
Website
ads Crowdfund
Alliances &
Partnerships
Revenue Streams
Analytics
services
Ambassador
subscriptions
Events
Recurring revenue
Transaction-based revenue
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6. Growth Strategies
What is
Revenues Sources
Acquisitions Subscriptions Services
Alliances &
Partnerships
Direct
Marketing
Advertising
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7. Online donations and demographic shift driving 2-3 x growth rate of the overall
market
1) Current solutions address only one market vertical (NPO or Crowdfunding)
2) Limited/no open-access bilingual offerings exist today (emerging markets are not adequately addressed)
3) Existing solutions are simplistic and only offer single functionality
Competitive pressures
1) Market-leading companies dominated by pre-internet software developers
a) Have not optimized a users online experience
b) Limited to no financial transaction expertise
2) Rapid adoption rate of donations made online is driving the need for secure Cloud-based solutions
Cyber Security – Increasing regulatory challenges
1) KYC, AML and compliance requirements (significant financial investment needed)
2) Markets are moving away from checks/cash to secure Cloud-based platforms
Proliferation phase ending Consolidation phase beginning
1) Early single vertical adopters are facing:
a) Substantial efficiency and user experience deficiencies
b) Increasing regulatory and compliance expertise needs
2) Market leading companies are seeking Cloud-based solutions to bolster/replace legacy solutions
Why donasity?
$358B+ NPO and $16B+ Dynamic Markets are….. Transforming
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8. 1) donasity utilizes a no cash held model; unique in both the NPO and Crowdfunding market
2) Bilingual (English/Spanish) dual vertical (NPO & Crowdfund) – only offering in the market
today
3) Eliminates software and maintenance user fees traditionally paid by NPO’s
4) Most cost-efficient scalable secure platform for NPO and Crowdfund:
 Free fundraising, donor transaction-based fee only
 User optimized fully integrated secured SAAS solution
 Enables donation to >1.2 million IRS-registered 501(c) organizations, with donation
“Basket” for up to 5 cart-based donations at one time
 Consolidated and per transaction charitable donation statements for tax reporting
5) Potential rapid growth through partnerships, affiliations and acquisitions
6) Management’s financial transaction business model expertise
Differentiation
donasity the smartest way to give
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
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9. donasity Net Fee Difference?
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10. NPO Economics
donasity blackbaud Donor Perfect First Giving Global Giving Bloomerang
Network for
Good
Transaction
Fee
4.95%
(Donor Only)
5.95%
2.29% to 2.99%
$0.30 to $0.35
Per Trans
4.25% donation
5.00% peer to
peer
15%
Based on your
provider
3.00%
Processing
Fee
0% 25¢
$10 to $15
Per Month
2.50% peer to
peer
0%
Based on your
provider
0%
Minimum
Fundraiser
Subscription
Fee
$0
$200 to $499
Per month
Express $59
Essentials $154
Premier $264
Per month
$500
Annual Contract
$0
$99 to $499
Per month
Annual Contract
$99 to $169
Per Month
Annual Contract
Penalty Fee 0% 0% 0% 0% 0% N/A 0%
Total Cost to
make one
donation
$4.95 $206.20 $71.59 $46.75 Min.
(prorated)
$15.00 $99.00+ $102.00
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
Any dissemination, distribution, or copying of this communication is strictly prohibited.

11. NPO Competitive Advantages
donasity blackbaud Donor Perfect First Giving Global Giving Bloomerang
Network for
Good
Dual Vertical ✓ - - ✓ - - -
100% Cloud-
based ✓ - - - - - -
Low-Cost
Provider ✓ - - - - - -
No
Subscription
Fees
✓ - - - ✓ - -
Counselor/
Coach
Support
✓ ✓
$19 to $93
Per Month
- - - ✓
Searchable
NPO
Database
✓ ✓ - - - ✓ ✓
Bilingual
Service ✓ - - - - - -
Giveback
Program ✓ - - - - - -
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
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12. Crowd Fundraising Economics
donasity Crowdrise Kickstarter GoFundMe Indiegogo Tilt
Fund
Anything
Transaction
Fee
4.95%
(Donor Only)
3.00 to 5.00% 5% 5.00% 5.00% 3.00% 9.00%
Processing
Fee
0% 2.9% + 30¢ 3% + 20¢
4.25% via First
Giving
3.00 to 5.00% 2.5% 2.9% plus $.30
Minimum
Fundraiser
Subscription
Fee
$0
Base $0
Featured
$49/mth
Royale
$199/mth
$0 $0 $0 $0 $0
Penalty Fee 0% 0%
Full funding
required
0% 5.00%
Yes, min amt
fee
(undisclosed)
4.00%
Total cost to
make a $100
donation
$4.95 $9.10 $8.20 $9.25 $8.00 min. $5.50 $10.20
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
Any dissemination, distribution, or copying of this communication is strictly prohibited.

13. Crowd Fundraising Competitive Advantages
donasity Crowdrise Kickstarter GoFundMe Indiegogo Tilt Fund Anything
Bilingual
Service ✓ - - - - - -
Dual Vertical ✓ ✓ - - - ✓ -
Low-Cost
Provider ✓ - - - - - -
No
Subscription
Fees
✓ - - ✓ ✓ ✓ -
Counselor/
Coach
Support
✓ Online
Support
Online
Support
Online
Support
Online
Support
Online
Support -
Giveback
Program ✓ - - - - - -
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
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14. donasity.com
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15. Donasity On The Move
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Planet Philanthropy
May 2015
donasity was introduced to the
world at Planet Philanthropy
with the Florida Caucus of the
Association of Fundraising
Professionals.
#TechCoastConference
August 2015
donasity is committed to
making donasity the Smartest
and Most Secure Way to Give.
At the #TechCoastConference,
donasity joined with other
technology companies to
discuss the latest in cyber
security.
Brew at the Zoo
October 2015
donasity is all about giving
and giving back. We were
excited to support our Local
Longnecks as a sponsor of the
Jacksonville Zoo and Gardens
Brew at the Zoo 2015.
The Points of Light
Conference
October 2015
Donasity attended the Service
Unites Conference on
Volunteering and Service,
convened by the Points of
Light Foundation in Houston
Texas.

16. Donasity On The Move
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NOTICE: The information represented in this presentation contains privileged or other confidential information and is intended only for the use of the individual and/or entity as provided by donasity Inc.
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Net Impact Seattle
November 2015
donasity was excited to attend the
23rd, Net Impact Conference where
student and professional leaders
came together to tackle the world's
toughest social and environmental
problems. The challenges we face
are complex, and participants came
together to create innovative
solutions. Game on!
Mexico Promo Shoot
October 2015
donasity travelled to Mexico city to
work with Jellyman Films for the
creation of a promo video. The video
is scheduled to be premiered on
YouTube and other social media
outlets in early 2016 to benefit a
conservation organization.
Spectre Premiere
October 2015
donasity attended the premiere of
Spectre, the newest James Bond
movie. Meeting and greeting with
many of the socially active and
giving individuals within the
Mexico City community provided
us with a solid foundation to build
out our business within this region
in 2016.
VOCES – Puerto Rico
January 2016
donasity visited Puerto Rico
and is proud to support the
VOCES Rhaiza initiative.
https://youtu.be/WDZ3YTBszNM

17. info@donasity.com
Oliver Brown
President/CEO
904.638.1137
oliver-g.brown@donasity.com
James Healy
COO
631.356.9531
james.healy@donasity.com