1. Kudan non disruptive marketing, People & Brands United by Technology
Phone: +44 844 854 1634
info@kudan.eu
www.kudan.eu
@KudanAR

2. Hello
With over 1000+ adverts seen a day and consumers changing the way they consume information and
interact with brands, today's future thinking companies are looking to develop marketing campaigns
that create synergy with customers. Technology can empower interactive experiences well beyond the
historic technique of pushing it down consumers throat until they're sick.
Through an understanding of consumer perceptions and the brand's core beliefs, Kudan uses
technology to create interactive experiences that transcend the intrusive nature of traditional
marketing methods, leaving a smile on your face
We don't create advertising gimmicks, we create emotions.....

3. What is Augmented Reality?:
Augmented Reality (AR) is a means to enhance or augment your real-life surroundings through the use of a
device's camera, gyroscope and GPS.
Augmented Reality adds additional content to a real world view, We ‘augment’ a camera view with 3D
assets , animations, video and interactive content.
AR is about being ‘informative’. It gives additional information when scanned; be it text, movie or
animation. It empowers you and your customers. It enables new ways of thinking, seeing, interacting,
engaging and communicating with your customers and your customers with you.
Core benefits :
• Awareness - build brand awareness and additional revenue streams
• Engagement - consumers want to interact and communicate with your brand - let them
• Portability - your brand in your customer's hands - anywhere
• Reach - over a billion smartphone owners worldwide - talk to them
• Social - facilitate social interaction - improve exposure
Enhance / enable your mobile strategy with AR:
• Bridge - integrate digital assets with printed advertisement - join them
• CRM insight - track user behaviour, sales and dwell time - learn about them
• Exclusivity - deliver content exclusively on specific print or product - add value
• Footfall - drive users to visit a designated location - reward them
• Repetitiveness - motivate users to revisit the application repeatedly - make it sticky

4. Kudan - Specialists In Mobile Augmented Reality
Hero Case Studies

5. Client: Unit9 / Diageo / Captain Morgan
App Name: Captain’s Conquest
Platforms: iPhone / Android
View Video Case study : LINK
Kudan is proud to have been the augmented reality provider for unit9′s production of Captain Morgan’s the Captain’s Conquest’
iOS and Android application – Diageo’s biggest game to date.
Solution :
The ‘Scope’ allows you to unlock rewards within ‘the Captain’s Conquest’ by pointing your camera towards a Captain Morgan
product. These rewards can be sold or traded within the game!
You are in a pub with your friends, leaning against the bar and giving your drinks order. Over the barman’s shoulder you see a
Captain Morgan’s bottle on the back-bar. “Y’arr!”, you growl, as you point your camera at the bottle and it delivers you an in-game
reward. The beauty of this concept is that markers for the game may be found in your everyday life; this helps to interlace the
gaming experience with reality, and associates seeking out the product with the fun of a game.
Unit9 had this concept in mind when it developed the game. The aim is to combine real-world activities and currencies with a
game-world, by making these things valuable within the game.

6. Specific challenges:
• Integrated with existing application
• Tight deadline
• Optimisation of marker recognition and tracking across Captain Morgan’s product range
Results:
• Bronze Cyber Lion
• Total Downloads: 321,957
• Registered users: 142,034
• Peak MAU (Monthly App Usage): 90,651
• Peak DAU: (Daily App Usage): 5,350 (estimated)
• Total battles: 2,344,599
• Total docks (check Ins): 2,092,888
• Total bottles scanned: 101,933

7. Client: Gyro / BBC
App Name: Engage More
Platforms: iPhone / Android
Download iOS app: LINK (WIFI Connection is needed to due to app size)
Print the AR marker: LINK
Kudan partnered with Gyro to develop an iOS and Android application on behalf of the BBC, with the goal of showcasing the new
BBC World’s Newsroom in all its glory to the media industry.
A pop-up DM piece was sent to media representatives across the world and once scanned with the ‘’Engage More’’ app. The
users were immersed in a 360 degree panoramic. By exploring the image, they discovered the entrance to the new building with
links to an introductory video.

8. Testimonial:
“Kudan wasted no time in understanding our needs. They combined some great creative ideas and ultimately delivered
the project on time and on budget to a high standard.”
Simon Tyrrell - Senior Account Manager, Gyro
Andy Hall – Marketing Manager, BBC Global News Ltd

9. Client: Fetch / Ebay
App Name: Social Shopping Experience
Platforms: iOS / Android
Download iOS app: LINK (Mobile site download site to be viewed on iPhone/iPad)
Print the AR markers: Furby – Monster Doll - Spiderman - Top Presents
Over what was the UK’s busiest online shopping weekend ever, eBay Social Shopping — the UK’s first interactive, socially powered shopping
experience — landed in London’s Covent Garden.
Harnessing the influencing power of social media, eBay Social Shopping brought together product recommendations from social networks
including Facebook, Twitter and Instagram with eBay’s own unrivalled search data, to provide a live pulse of what the nations really wanted
this Christmas.
Kudan developed an enterprise app for the event that allowed visitors the ability to discover the results of the UK’s most desirable toys this
Christmas, by utilizing Kudan’s technology the empty freight container was brought to life with a selection of magical AR experiences.
A web shooting Spiderman, 360 Furby, a present filled Christmas panorama and a spell casting Monster High Doll.

10. Client: We Love Mobile / Nestlea
App Name: Nestea Racer
Platforms: iOS / Android
Video Demo: LINK
Kudan recently developed a mobile racing game for iOS and Android devices that required users to scan 'track markers' on
restaurant trays to activate the experience.
The game drives a highly interactive 'in-restaurant' brand engagement phenomenon with players crowding round tables and
interacting with the racing game creating great brand affinity.
As with all Kudan applications, all interactions are traceable and users compete globally by entering their details, building an
excellent marketing database for the client to engage with following the gaming experience.

11. Kudan - Specialists In Mobile Augmented Reality
Kudan Labs

12. Kudan's AR Car Configurator
Mobile based SLAM technology scans the scene, identifies the ground plane and
places a vehicle in real time allowing the user to explore detail and share the
video/image of their dream car on their driveway.

13. .
Room Measurement and Furniture Preview
Using SLAM and vision recognition in perfect harmony consumers
are now able to accurately measure the 3D space and view scaled
furniture in situ.

14. .
AR DJ
Kudan Labs, the creative development wing of mobile technology company Kudan, has launched
its latest innovation: AR DJ - the Augmented Reality app that delivers a new kind of customer
engagement.
AR DJ has been programmed to recognise objects, like cereal boxes, and then play a beat or
melody prescribed to it. The user can then change the volume and speed of the sounds and add
effects to mix their very own music track just by moving boxes.
Whilst Kudan has built AR DJ for you to try out today, they believe AR should be integrated within
genuine business solutions; solutions that allow brands to own and retain the customer
experience.

15. Kudan AR Demo App
Our Augmented Reality Demo app is available for free
download on the app store. Compatible with iPhone and
iPad. More on our Augmented Reality demo app here.
Kudan presents our view of Augmented Reality.
Showcasing the latest in this new field, we hope to inspire
and excite. The demos include 3D objects, 360 photosets,
touch interaction, video on texture, 2D lensing and 360
panorama images.
In order to use the app, the user needs to download and
print the markers from
http://www.kudan.eu/markers.pdf

16. Thank you for your time…
Phone: +44 844 854 1634
info@kudan.eu
www.kudan.eu
@KudanAR