1. Best Practices
for
Content Creation

2. Creating and posting relevant,
informative content is what inbound
marketing is all about. By using the
following tips, you will be on your
way to dominating your inbound
marketing goals.

3. Focus on mapping
content to your personas

4. Always focus on mapping content to
your personas and where they are in
the Buyer's Journey. The stages in
Buyer's Journey are critical when
deciding what type of content to
create and post.

5. In the awareness stage, research
reports, eBooks, and educational
content are all great options. Expert
guides, live interactions, and
podcasts are better suited for the
consideration stage. The decision
stage can include case studies, trial
downloads, and live demos.

6. Remember, less is more

7. Do not be fooled into believing that
the best content is extremely long; by
keeping it informative as well as
concise, you are more likely to
convert visitors into leads.

8. Your personas are probably just as
busy as you are- make it easy for
them to consume your content.

9. Keep it educational,
not promotional

10. During the awareness and
consideration stage, focus on
producing content that will grab
your readers' attention. It's not until
the decision stage of the Buyer's
Journey when your product or
service should ever be mentioned.

11. Informational part first,
design second

12. Prioritize writing great content
over making that content look
nice, but still make time to create
visuals such as infographics.
Aesthetics can go a long way!

13. Olivia is a marketing intern at
SociallyIn and works with the social
media department. You can follow
her on Twitter and Instagram:
@oliviachatham
Olivia Chatham
About the Author