4. Always focus on mapping content to
your personas and where they are in
the Buyer's Journey. The stages in
Buyer's Journey are critical when
deciding what type of content to
create and post.
5. In the awareness stage, research
reports, eBooks, and educational
content are all great options. Expert
guides, live interactions, and
podcasts are better suited for the
consideration stage. The decision
stage can include case studies, trial
downloads, and live demos.
10. During the awareness and
consideration stage, focus on
producing content that will grab
your readers' attention. It's not until
the decision stage of the Buyer's
Journey when your product or
service should ever be mentioned.