Douglas J digital marketing

1. DOUGLAS J’s DIGITAL
MARKETING: SOCIAL MEDIA
Olivia Keutzer

2. Personal Brand
 How your brand is perceived
 Based off of values and beliefs

3. Douglas J’s Beliefs
 Partner with Aveda
 Cruelty free and eco-friendly products
 What can Douglas J do?
 Take a political and/or social stance on an issue that pertains to their beliefs
 Makes brand more trust-worthy

4. Reinventing the Douglas J Brand
 Updating social media part of their digital marketing strategy
 Why?
 Best way to reach your audience is through social media

5. Facebook
 Play with angles, changes cover photos during the seasons and
holidays
 Color scheme and tone
 Included Aveda

6. Instagram
 Need aesthetic
 Needs a color scheme and tone

7. Twitter
 Needs a complete update
 Needs a profile and cover photo
 Update tweets

8. LinkedIn
 Professional setting
 A way to network with other salons, brands, and
hairstylists

9. Going Further
 Taking a political and/or social stance on
an issue
 Makes brand more trustworthy
 Example: Patagonia

10. End result
 Reinventing all of Douglas J’s social
media platforms
 Gain more customers
 Gain more loyal guests