Growth Strategy Design for companies in emerging markets

1. Growth Strategy Design

2. WHY

3. “ The essence of strategy is choosing what not to do “
Michael Porter

4. What is not strategy
Not A vision
Not A Project Plan
Not a tactic to beat the Competition
Strategy is not about establishing a protocollary
vision with a useless inspirational quote
Most companies have perfect plans for the wrong
businesses
Focus on competition will only get companies one
step behind key actors of their industry

5. What is Strategy ?

6. Choosing
Where to play

7. How to win And
How to win

8. HOW

9. Corporate & Competitive Strategy
Corporate Strategy
Where to play
Competitive Strategy
How to win
● Industry analysis
● Business lines understanding
● Market Segments analysis
● Needs and insatisfactions identification
● Value proposition design
● Capability development
● Tactical growth projects
● Objectives and key results

10. WHAT

11. Strategy Definition
Industry Analysis
Supplier Client
New Entrants
Substitutes
S 2
S
1 S
3
s
s
5
s
Market
Segmentation
Functional Emotional Social
-----------------
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Needs Discovery
Benefit
Benefit
Benefit
Benefit
Value Proposition
Growth Paradigms
Understanding
Pradigms Actions Results
Benefit
Capabilities
Benefit
Growth
Projects
Where to play
How to win
Benefit

12. PROCESS

13. 1
Growth Paradigms
understanding
Strategy Design Process
2
Corporate Strategy
(Opportunity)
3
Competitive Strategy
(Advantage)
4
Growth Horizons &
OKRs

14. Growth PAradigms Understanding
● Description:
This phase is designed to uncover existing growth
paradigms that are defining the mental models that
rule the company today.
● Execution:
:
In person sessions with the CEO and key management
team, to understand existing believes, associated
mental models and current actions to grow.
Key topics of the sessions will be:
- Paradigms
- Mental Models
- Pull outs
Mental Model
Context Paradigms Actions Results

15. Corporate strategy definition
● Description:
The corporate strategy is defined by understanding the industry, the market segments and their specific needs
and insatisfactions, that represent a growth opportunities for the company.
● Execution:
To define the corporate strategy for the company, the following sessions will be held:
- Industry Analysis
- Market and Customer Segmentation
- Jobs to be done Analysis
- Positioning

16. competitive strategy definition
● Description:
The competitive strategy is defined based on designing a powerful value proposition that solves existing problems
of the selected market segments. Plus defining the specific core capabilities that are key to support the value
proposition and create a competitive advantage against other competitors.
● Execution:
To define the competitive strategy for the company, the following sessions will be held:
- Value proposition design
- Capabilities definition
- Tactical projects (Product, Demand, Sales)
- Systems of activities

17. Growth Horizons & OKRS
● Description:
The corporate strategy is defined by understanding
the industry, the market segments and their
specific needs and satisfactions, that represent a
growth opportunity for the company.
● Execution:
Definition of growth horizons for the company,
based on:
❖ Horizon 1:
Growth from core business
❖ Horizon 2:
Scale emerging businesses
❖ Horizon 3:
Experiment to learn
Horizon
1:
Goals & Results
:
1.
2.
3.
4.
Horizon
2:
Goals & Results
:
1.
2.
3.
4.
Horizon
3:
Goals & Results
:
1.
2.
3.
4.

18. Sessions Session
1
Session
2
Session
3
Session
4
Session
5
Session
6
Session
7
Session
8
Subjects Paradigms &
Mental
Models
Industry
Analysis
Customer
Discovery
Competitive
Analysis
Value
Proposition
Capability
Design
Growth
Horizon
OKRs
Weeks 1 & 2 3 4 / 5 / 6 7 / 8 9/10 11/12/13 14 15/16
Execution

19. STRATEGY
DESIGN
Fees
STRATEGY DESIGN SErvices
● Consulting Accompanientment:
- 13 virtual consulting sessions(2 hours)
- 3 in person session consulting workshops (8 hours)
● ACCESS TO DATA ANALYST TEAM :
Access to data and industry analysts
● ACCESS TO TACTICAL EXPERTS
Access to our network of experts in fields like investment,
acquisition, product, and more.
Important considerations:
All rates expressed in US dollars, and VAT must be added.
In case the deposit is made in National Currency, the exchange rate will be taken in the current free
banking on sale of the payment day.
Travel expenses (Flights and hotel) of 2 consultants for the execution of each bootcamp not included.
Payment Conditions: 50% upon signing the contract and after the execution of each program the other
50%.
Investment: UPON REQUEST