We're ripplemark Egypt, a 'Self-Learning Digital Organization'. As an agency, we truly believe that an organization with a strong culture is an organization that can thrive. Culture aligns everyone on norms, values and motivations that become the driving force of a group. Culture is how everyone should act with no supervision.

1. ‘Be A Good
Person’Culture.
A guide to being a good rippler and
human, if you want.

2. “What Is Organizational Culture? And Why
Should We Care?”- in Harvard Business
Review
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• “If we can define what organizational culture is, it
gives us a handle on how to diagnose problems and
even to design and develop better cultures.” -
Michael D. Watkins
• “Culture is how organizations do things”-Robbie
Katanga
• ”Organizational culture defines a jointly shared
description of an organization from within”-Bruce
Perron

3. What Is Culture?
▹ “Culture eats strategy for breakfast”-Peter Drucker.
▹ Culture is a company’s persona, it’s a handbook that breathes
life into the organization. It’s not a written in stone, culture
changes with the evolution of the organization.
▹ Culture is how everyone should act with no supervision and
promotes a sense of strategy that people are actively seeking
to go towards as one big unit.
▹ Culture is our commitment to each other and to our clients.
Culture is what the world sees when they enter our
organization.
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4. Ripplemark wants you
to be involved
because culture is a
collective creation,
not a top down thing.
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5. We are ripplemark
A learning organization of
everything digital. Our people
come first, everything else second.

6. “
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7. So, What Do We Believe in?
• Learning,
reading,
knowledge and
heuristics (the
capacity to self
teach anything)
• People matter,
empathy matters,
vulnerability and
love matter. In a
cut throat profit
driven world,
people make all
the difference in
a company.
• Ownership
(of your bad
side, your
good side,
your work),
results,
accountability
and
organization
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• Transparent
to our clients
and our
people.
• If you don’t
know it, GOOGLE
IT FIRST! In
Google we trust.
Be internet
literate and
understand how
to look for
information, if
you don’t know
how, we have a
manual on this,
because we have
processes and
guides for almost
everything ☺

8. Above all we
believe that:
“Success is
making those who
believed in you
look brilliant”
Dharmesh Shah
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9. • “Knowledge has to be improved, challenged, and increased
constantly, or it vanishes.”-Peter Drucker.
• “The man who does not read good books has no advantage over the
man who can't read them.”- Mark Twain.
• “The more that you read, the more things you will know. The more
that you learn, the more places you'll go.”-Dr Seuss.
• “Read, read, read. Read everything -- trash, classics, good and bad,
and see how they do it. Just like a carpenter who works as an
apprentice and studies the master. Read! You'll absorb it.”-William
Faulkner.
Knowledge, reading, DEVELOPING YOUR
ATTENTION SPAN IN A WORLD OF
CONSTANT STIMULI--- WORDS TO LIVE BY
EVERYDAY OF YOUR LIFE.
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10. WE ARE A LEARNING ORGANIZATION
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11. • It’s very hard to enforce this part of our values. To not waste your
time and energy complaining about someone is paramount to keeping
your good energy as a professional and a person.
• If someone isn’t clicking with you, not getting that task done when
you asked, etc. adopt constructive criticism, actively work with
someone close to you in the company to bring the information to the
person you’re seeking to improve on a work behavioral level.
• The resources on constructive criticism are endless, go get them
yourself and read up!
• Some people aren’t easily brought to be criticized constructively or in
any other way, you’re dealing with egos and that’s no easy task in any
country, language or culture. Which is why, if you don’t accept some
harsh truths about yourself or aren’t ready to be put on the altar of
feedback, you’ll have a hard time developing professionally. You can
learn this process, grow into that character and our culture is here to
help you achieve this potential of a growth mindset.
• What is a growth Mindset?
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We don’t have a water cooler so go gossip
somewhere else (we have one actually but the
space around it is really small)

12. Growth Mindset vs Fixed Mindset
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“Talent and intelligence are not fixed traits.”

13. We Can All Get Better at Getting Better- Taken
From Learning Is a Learned Behavior. Here’s
How to Get Better at It by Ulrich Bosser.
• “Many people mistakenly believe that the ability to learn is a matter of
intelligence. For them, learning is an immutable trait like eye color, simply
luck of the genetic draw. People are born learners, or they’re not, the
thinking goes. So why bother getting better at it?”
• “A growing body of research is making it clear that learners are made, not
born. Through the deliberate use of practice and dedicated strategies to
improve our ability to learn, we can all develop expertise faster and more
effectively. In short, we can all get better at getting better.”
• How to Get Better at Getting Better:
• Organize your goals.
• Think about thinking (Metacognition: Do I really get this idea? Could I
explain it to a friend? What are my goals? Do I need more background
knowledge? Or do I need more practice?)
• Reflect on your learning (It turns out that we need to let go of our learning in
order to understand our learning. For example, when we step away from a
problem, we often learn more about a problem. Get into a discussion with a
colleague, for instance, and often your best arguments arrive while you’re
washing the dishes later. Read a software manual and a good amount of your
comprehension can come after you shut the pages.)
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14. We Don’t Sell Services To Companies
Who Don’t Need Them.
• Not all of our clients will be a good fit with us and vice
versa. Above all things, we believe that some clients
still don’t need a digital assessment or are ready to go
through our rigorous
• “Client Acquisition Manual” – that’s why we don’t
provide our services to any client and that’s better for
everyone at the end of the day. We don’t just want
your money because we’re not profit driven, we’re
results and people driven!
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15. VALUE IS IMPORTANT-
Learning, experiencing,
growing, if we were a
solely profit driven
organization we wouldn’t
spend that much time to
create a culture in the
first place. Teaching our
people new skill sets,
soft or hard, is one of
our most prized values
and we’ll never stop
doing that.
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16. We’re Not A Blaming or Multi
Directional Culture.
▹ We take responsibility for our shit.
▹ We’re not pay check driven.
▹ We trust everyone and work actively to make that
happen when we have new people learning our culture
▹ We act in the interest of the agency and the interest of
our peers.
▹ We communicate EXTENSIVELY.
▹ WE DON’T Create Cliques (NO GOSSIP).
▹ All departments cooperate.
▹ We are not limited to job descriptions, we actively look
for solutions.
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17. Leadership is paramount.
▹ We’re trying to create a non hierarchical
organization but that of course requires a lot of
education and self management within the
agency. The absence of hierarchy actually
promotes more responsibility among members of
a group and we want all our people to feel a
sense of freedom brought on by extreme
diligence and attention to results not just work.
▹ “With great power comes great responsibility”-
Spiderman.
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19. Teamwork!
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“Data reveals that successful teams share several defining
characteristics:
1. Everyone on the team talks and listens in roughly equal
measure, keeping contributions short and sweet.
2. Members face on another, and their conversations and gestures
are energetic
3. Members connect directly with one another – not just with the
team leader
4. Members carry on back-channel or side conversations within the
team
5. Members periodically break, go exploring outside the team, and
bring information back.”
Taken from The New Science of Building Great Teams- The chemistry of high
performing groups is no longer a mystery. By Alex Pentland. From HBR’s 10 must
reads On Teams.

20. “
“For the strength of the Pack is
the Wolf, and the strength of the
Wolf is the Pack”
Rudyard Kipling- Author of The Jungle Book
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Imitate, Steal, Amend, Put
Your Own.
We approach all work
with this mentality.
“Someone
somewhere has done
what I’m doing and
made it better,
sometimes MUCH
better. Why shouldn’t
I learn from that
person?”
We follow copyright laws and
understand intellectual
property, but we also know
that creative commons,
Wikipedia, and internet piracy
has advanced the knowledge of
the human race far more than
patents and copyrights have.
We know what to steal, how to
show where it came from
(citations! Hello!), and how to
abide by the law.

22. Why It’s Important to Get A
Sense of Emotional Perception as
A Rippler.
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• It’s a superpower when you think about it; to have a
sense of our performance, why we feel low or up or
energized or confident or disengaged, well turns out,
after years of scientific research that
EMOTIONS ARE NEGOTIABLE.

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“When you experience affect without knowing the cause, you are more likely to
treat affect as information about the world, rather than your experience of the
world.” Basically, what this means is that we are prone to accept our emotions as
accurate evaluations of what’s happening in the world, unless we know the causes
of these emotions. For example, people report more happiness and life satisfaction
on sunny days, unless they are explicitly asked about the weather.
In the same way, it’s easy for us to think that the reason we feel bored and
stressed at work is because our job sucks...sometimes it actually does suck… But
maybe if you got better sleep and stopped eating fast food and more veggies, you
wouldn’t feel so irritated during the weekly meeting. And sometimes the
difference between feeling anxious and overwhelmed and feeling challenged and
motivated is more exercise, less staying up late and maybe taking time for yourself
(meditate, read and strengthen your mindfulness practices ☺ )
This entire section is from this youtube channel: called What
I’ve Learned, amazing channel.

24. “
We can’t snap our fingers and
change our emotions whenever
we want, but when we become
aware of the various causes of
our emotional state, we can
calmly separate ourselves from
the emotion and start making
changes that will allow for better
emotional responses.
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25. What Are The Things All Ripplers
Should Avoid?
• The Overthinking Generation
Studies made by the Dr Susan
Nolen -Hoeksema show that young
and middle-aged people overthink
more than older people (those
over sixty-five) do.
This may be because of four
recent cultural trends:
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26. 1. Entitlement Obsession.
People today have an overdeveloped sense of
entitlement. People believe they deserve to be happy,
rich and successful and that no one has the right to
stop them from getting what they deserve. People tend
to focus more on getting what they deserve and what is
holding them back rather than on what they do have. It
also puts many in potential conflict with everyone else.
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27. 2. Compulsive Need for Quick Fixes.
People tend to rely more on quick fixes rather than
taking the slowly working through problems. If one
feels sad or dissatisfied, one looks for some quick
solution, like taking prescription medication or alcohol,
shopping, taking up a new sport, or some frenetic
activity. In many cases, however, quick fixes only
provide a temporary or even wrong solution.
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28. MORE ON This Delayed Gratification
Though…
• Don’t seek to get approval right away, or to make an
impact as soon as you walk in somewhere. everything good
takes time.The hard part is what success thrives on. You
don’t get to be truly valuable in your work without
suffering in the beginning. If you truly love what you do,
they will all pass. Delay gratification and practice
stoicism.
• It’s also about patience, in a hyperconnected, newsfeed
driven, binge watching, stimulus from everywhere, “look
at me selfie” culture, PATIENCE is everything.
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29. 3. Belly Button Culture.
Popular psychology and culture encourages people to
express themselves more and develop greater
self-awareness. Many people tend to take this too far,
however, becoming too self-absorbed and
hyper-analyzing themselves and their emotions. Many
concentrate too much on “staring at their navels” and
pondering the meaning of every twist and turn in their
feelings.
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30. 30
Click me

31. Distraction Is The Enemy
● According to the US National Safety
Council, mobile phone use while driving
leads to 1.6 million crashes annually.
● Texting while driving is 6 times more likely
to to cause an accident than driving under
the influence of alcohol is 1 out of every 4
traffic crashes that occur in the US are
caused by cell phone usage.
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● Businesswoman Arianna Huffington
speaks about multitasking being the
enemy of creativity.
● Task- switching is a sure way to create lots
of mediocre things.
● The ‘fear of missing out’ due to not being
online and available causes stress and lack
of concentration.
● We are more eefective when we focus.
Multitasking Myth

32. “
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33. https://youtu.be/5
2lZmIafep4
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34. Musings about Digital
Marketing

35. Let’s define it by what it’s not:
It’s not social media, it’s not growing page likes, shares or
reaching the maximum amount of people, it’s not advertising,
it’s not influencers, it’s not shove in your face marketing, it’s
not boosting posts, it’s not sitting around posting, it’s not
gathering any numbers to make your report look smart, it’s
not promising sales when you don’t have an online store, it’s
not campaigns, it’s not bending over backwards when it
doesn’t make sense.
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What Is Digital Marketing?

36. We’re ripplemark, we’ve been around for a little while, we’re humble
but fierce in what we do.
Marketing to customers online is no longer going to an agency, asking
it to do some posts & boosting content to thousands of people while
the agency mindlessly charges for a non result driven service. By
results we don’t mean likes or shares, we mean being able to measure
whether these activities have had a significant effect on the
company’s bottom line. To achieve this we teach our people to be
customer centric, consumer journey driven, and integrated digital
marketers. These areas are all part of a larger discipline of inbound
marketing that hasn’t quite seen the light of day in Egypt. This is due
to many factors, some macro, involving the way our country
understands data, and some micro, involving the nature of clients
seeking digital services. Be that as it may, we’re working towards
turning the discipline of digital marketing in Egypt to catch up with
the current global norm.
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37. Our Marketing
Credo:
Being more human and
helpful in the way we
market and sell to
clients and their
customers.
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• Am I actually making an impact on my client’s
bottom line?
• Can I measure this impact? If I can’t then it’s
not marketing, it’s B.S.
• How can I improve my knowledge skill sets to
benefit my peers, clients and ripplemark as a
whole?
Ask Yourself, Always:

39. Thank You
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