Philips Mini Case review created during Marketing Internship by Prof. Sameer Mathur, IIM Lucknow. This presentation is based on Mini Case of Philips in Marketing Management book by Kotler and Keller.

1. Sense and Simplicity

4. Healthcare
 Philips Healthcare sector is dedicated to providing solutions designed
around the needs of customers and patients.
 A belief that Philips can make a difference by removing boundaries in
healthcare with innovative and affordable technology solutions
throughout the entire care cycle.
 Combining unique clinical expertise with human insights to develop
solutions that deliver value throughout the care cycle:
 From disease prevention to screening and diagnosis, through to
treatment, monitoring and health management – wherever care is
given: in the hospital or at home.

5. Consumer Lifestyle
 Today, Philips is one of the biggest global
players in consumer lifestyle in terms of
turnover.
 Insightful understanding of people,
extraordinary competence in technology
and design,
 The many synergies within company's
channels, partners and supply chain.
 Philips delivers deeper experiences in touch
with the social and emotional needs of
customers in their homes: from a cup of
coffee in the morning, to a relaxing evening
with an Aurea TV.
 Philips products are designed around their
users and aim to improve people’s lives
every day.

6. Lighting
 Philips Lighting is a leading provider of solutions and applications for
both professional and consumer markets.
 With the new lighting technologies, such as LED technology, and the
increasing demand for energy efficient solutions, Philips will continue
shaping the future with ground breaking new lighting applications.
 Demand for (energy efficient) lighting in emerging markets continues to
grow
 Future LED solutions: application IP and luminaries will be essential
City Beautification Automotive Lighting Energy Saving Lighting

7. Philips was success since its
inception, but it faced poor
financial performance during
the 1990s due to the
following reasons :
 High manufacturing costs
 Lack of competitive
product price
 Growing competition
and Rapid changes in the
external environment.
Problems

8.  Philips embarked an improvement program called BEST
(Business Excellent through Speed and Teamwork).
 And also used several tools and approaches as a part of BEST.
Some of them were :
 Philips Business Excellence Model (PBE)
 Process Survey Tools (PST)
 Balanced Scorecard (BSC)
Solutions

15. Accolades and Awards
• Equal highest-ever placing (41st) on the annual
Interbrand ranking of the world’s most valuable brands
• Philips named ‘Supersector leader’ in the Dow Jones
Sustainability Index for the second consecutive year
• Philips won a record-breaking number of 124 design
awards in 2012
• UK consumer magazine Which? ranked Philips kettles,
irons and Gaggia espresso machines #1 for reliability
• CityTouch online outdoor lighting management
system honoured as a top sustainable solution at
Rio+20 United Nations Conference on Sustainable
Development

16. Revenue
 Globally, Philips derives 34 per cent of its
revenues from lighting, in India, the figure
is 58 per cent.
 In health care, the global contribution is
40 per cent. In India, it is 18 per cent.
 In consumer lifestyle, the company gets
26 per cent of its overall revenues, in
India, it is 24 per cent.
 Totally the Indian unit closed the fiscal
ended March 2012 with revenues of
Rs 5,579 crore, growing at a clip of about
23 per cent per annum.
 Analysts say that Philips is likely to retain
this pace of growth this year too on the
back of double-digit growth that the
three core segments are seeing.

21. DISCLAIMER
Created by Omkar
Nawlakhe, NPTI Nagpur,
during the Marketing
Internship by
Prof. Sameer Mathur, IIM
Lucknow