Social Media Checklist that any beginner must go through before employing social media for his business.

1. Social Media Beginner's Checklist
Questions you need to answer as you commence on Social Media journey
Back Ground Check
 Is social media of interest to us? Why?
 What is our current social media usage?
 Are our customers interacting with our current existence? How?
 Do we think social media would make an impact for us? What impact do we
want to make on social media?
 Where does our industry stand in social media?
 How do we stand against our competitors in social media?
 Are we frequently conversed online? Are conversations about our brand
positive, negative, or neutral?
 Are we ready to loosen up control on our brand a little?
 Are we open to have outside participation, like guest bloggers, opinion
leaders, etc?
 Who in the company is passionate about engaging with our customers?
 How does communication flow in our organisation, internally? Is it well
connected?
Analysis
 Do we have an apt measuring and monitoring tool that suits our needs?
 What do we expect to achieved?
 What would be our short term and long term goals? How would be measure
them?
 Will we work on campaign basis only? If so, what would be the frequency?
 How would our dialogue with consumers be? How will we encourage user
participation?
 What our possible biggest hurdles in taking to social media? How would we
prepare to handle it?
 How will we change our approach to our ongoing practices?
 How do we integrate user engagement on social media with our
marketing/communications strategy?
 Are ready to spend on social media- human resource, paid facilities, etc? How
much?
 If we do spend, then which current resources would we use less?
 How would be define our success and failure?
www.omllion.com
+91-22-67942500-01
marketing@omllion.com

2. Social Media Beginner's Checklist
Questions you need to answer as you commence on Social Media journey
Setting Goals and Objectives
 What would be our content schedule (e.g. daily, weekly, biweekly)?
 Which mediums of content manifestation would we use (e.g. blog, e books,
videos, articles, etc)?
 What are our keywords and URLs that could optimise our monitoring?
 How would be measure our success or failure? (qualitative and quantitative)
 Who will be our target audience and how would we connect with them?
 What do we expect from our audience? How are we giving back?
 How will be not talk about only our product/service?
 How and how often will we analyse our progression?
 Which tools are ideal for our monitoring and measuring needs?
 What details would we gather or concentrate on before, during and after our
efforts?
Resource Check
 How much money are we ready to invest?
 How much time are we prepared to invest (daily, weekly, monthly)?
 Will be investing on technology, development and tools? Or spend on the
existing ones?
 Are we willing to spend on human resource? How much?
 Who would be the important community engagers and trackers? How will their
role be defined?
 Do we need technological involvement?
 By when are we expecting to see the results? Are we prepared to wait for
slow result on direct return on money?
 Will make a special allotment of flexible budget for this activity?
 Once we are successful, are we ready to escalate our investments for
reaching higher goals?
 Will we be flexible enough to shift and alter roles/responsibilities with a view of
accommodating with user needs?
www.omllion.com
+91-22-67942500-01
marketing@omllion.com