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Experience Lab 2017 | 11.08– 11.10 2017
BY DESIGN
Feeding Your Brain
True Stories about Inspiration

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Experience Lab 2017 | 11.08– 11.10 2017
Ryan Schulz
@realkalevpeekna

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Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017
Inspiration

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Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017
We often confuse inspiration with things that
are inspirational or inspiring.

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017
It’s not an “aha” moment.

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
Let’s do some
competitive research!

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
The Sea of Sameness
Collaborative
High Quality
Results Oriented
Trustworthy
Innovative
Team Player
Collaborative
Trustworthy
Innovative
Results Oriented
High Quality Team Player
Client Focused
True PartnerTrue Partner

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Experience Lab 2017 | 11.08– 11.10 2017
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INSPIRATION

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Experience Lab 2017 | 11.08– 11.10 2017
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1. Let’s see how others define
inspiration, and how they make
it happen!
2. Let’s see what inspiration
can do for us!

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Experience Lab 2017 | 11.08– 11.10 2017
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Let’s talk about art!

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Experience Lab 2017 | 11.08– 11.10 2017
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NavtaSchulz Gallery

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Experience Lab 2017 | 11.08– 11.10 2017
Brian Ritchard
James Westwater

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Experience Lab 2017 | 11.08– 11.10 2017
David Hendron David Packer

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Experience Lab 2017 | 11.08– 11.10 2017
Monica Rezman
Jason Hackenwerth

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Experience Lab 2017 | 11.08– 11.10 2017
Why People Buy Art
! Beauty
! Significance
! Juxtaposition
! Investment
! Community
! Greed
! Ego
! Stupid money
Alexa Horochowski

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Experience Lab 2017 | 11.08– 11.10 2017
Why People Buy Art
! Beauty
! Significance
! Juxtaposition
! Investment
! Community
! Greed
! Ego
! Stupid money
Alexa Horochowski

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Experience Lab 2017 | 11.08– 11.10 2017
Why People Buy Art
! Beauty
! Significance
! Juxtaposition
! Investment
! Community
! Greed
! Ego
! Stupid money
Alexa Horochowski

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Experience Lab 2017 | 11.08– 11.10 2017Experience Lab 2017 | 11.08– 11.10 2017

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The Study of Art History

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
“If I have seen
further than others,
it is by standing on
the shoulders of
giants.”
- Isaac Newton

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Experience Lab 2017 | 11.08– 11.10 2017
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It’s All about Juxtaposition.

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Experience Lab 2017 | 11.08– 11.10 2017
Tom Friedman
! Visual artist
! Makes some pretty insane stuff
! Selected one simple object
! Brought it into his studio
! Sat with it
! All day

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Experience Lab 2017 | 11.08– 11.10 2017
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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
Tom Friedman
! Make time; be patient
! Attempt to see the world
in new ways
! Take risks
! Take action

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Experience Lab 2017 | 11.08– 11.10 2017
Louise Bourgeois
! Highly regarded visual artist
! Pretty eccentric
! Fascinated with themes of
domesticity, family, sexuality,
the body and death
! Abstract Expressionism,
Surrealism and Feminism

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
Willem de Kooning
Jackson Pollack
Mark Rothko
Barnett Newman
Ad Reinhardt

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Experience Lab 2017 | 11.08– 11.10 2017
“A work of art doesn’t have
to be explained. If you do
not have any feeling about
this, I cannot explain it to
you. If this doesn’t touch
you, I have failed.”
- Louise Bourgeois

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
Louise Bourgeois
! Immerse yourself.
! Don’t be afraid to
experience uncomfortable
things.
! “If you don’t experience
an intense reaction,
what’s the point?”
! I kind of wish she
was my grandma.

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Experience Lab 2017 | 11.08– 11.10 2017
Authors
! Almost always have a routine
! Constantly balancing complex
plotlines across multiple works
! Are constantly looking to
reinvent something
! Sweat the details

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Experience Lab 2017 | 11.08– 11.10 2017
Harry Potter
J.K. Rowling

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Experience Lab 2017 | 11.08– 11.10 2017
A Fable
Sylvia Plath

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Experience Lab 2017 | 11.08– 11.10 2017
Black Box
Jennifer Egan

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Experience Lab 2017 | 11.08– 11.10 2017
Harlot’s Ghost
Norman Mailer

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Experience Lab 2017 | 11.08– 11.10 2017
A Fable
William Faulkner

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Catch 22
Joseph Heller

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Learning from Writers
! It’s ok to get lost in what
you are working on, but
you need a map to show
you the way.
! Organize your chaos.
! See the big picture.
! If you didn’t write it down,
it never happened.

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Experience Lab 2017 | 11.08– 11.10 2017
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It’s all about taking control.

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Experience Lab 2017 | 11.08– 11.10 2017
Karim Rashid
! Has designed tons of
stuff you have seen, some
of which you might own
! Lives inside his own world
! You have no idea who he is.
! He has a pretty big ego.

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
Karim Rashid
! Believe in your own brilliance.
! Put it all out there; be bold.
! Have a point of view.

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Experience Lab 2017 | 11.08– 11.10 2017
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It’s All about Immersion.

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Experience Lab 2017 | 11.08– 11.10 2017
Inspiration Requires…
A Bit of Juxtaposition
Taking Control
Immersing Yourself

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Experience Lab 2017 | 11.08– 11.10 2017
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An Academic Example

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Experience Lab 2017 | 11.08– 11.10 2017
Todd M. Thrash and Andrew J. Elliot
! Psychologists
! Really smart
! Really normal
! Guys you’d see
shopping at Target

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Experience Lab 2017 | 11.08– 11.10 2017
What Is Inspiration, Really?
Evocation Transcendence Approach
Motivation

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Experience Lab 2017 | 11.08– 11.10 2017
Inspiration is ultimately
about making connections.

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Experience Lab 2017 | 11.08– 11.10 2017
Our brain loves making
connections. It’s part of
what makes us human.

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Experience Lab 2017 | 11.08– 11.10 2017
We Love Making Connections
! It’s why we tells jokes.
! It’s why we tell stories.
! It’s why we binge watch GOT.

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Experience Lab 2017 | 11.08– 11.10 2017
Benefits of Trying to Stay Inspired
! Helps you work out strategies
! Helps you see the world through a different lens
! Creates empathy
! Ensures you will be the person with “the idea”
! Promotions
! Wealth
! Fame
! Happiness

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Experience Lab 2017 | 11.08– 11.10 2017
Where Good
Ideas Come
From:
The Natural
History of
Innovation
- Steven Johnson

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
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The Modern Coffeehouse

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Experience Lab 2017 | 11.08– 11.10 2017
Rick Rubin
! Record producer
! Practices transcendental
meditation
! Pretty hairy
! Inspired by everything

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Experience Lab 2017 | 11.08– 11.10 2017
Recognize Anyone?
Shakira
Coheed And Cambria
AFI
The Avett Brothers
Red Hot Chili Peppers
Johnny Cash
Tom Petty and the Heartbreakers
The Black Crowes
Jazzy Jay
Dixie Chicks
Slayer
Beastie Boys
Weezer
Jay Z
Adele
Kanye West
Metallica
AC/DC
Joe Strummer
Aerosmith
Linkin Park
Nine Inch Nails
Lana Del Rey
Lady Gaga
Justin Timberlake
Josh Groban
Danzig
The Cult
Slipknot
System of a Down
Black Sabbath
Jakob Dylan
ZZ Top
Eminem
Kid Rock
Run-D.M.C.
Ed Sheeran
Justin Bieber
Wesley Willis
James Blake
Type O Negative
D.R.A.M.
U2
Willie Nelson
Neil Diamond
Audioslave
Donovan
Cypress Hill
The Jayhawks
Slayer
Rage Against the Machine
Sheryl Crow
Redman
LL Cool J
Sir Mix-A-Lot
The Cult
Big Audio dynamite
Public Enemy

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Experience Lab 2017 | 11.08– 11.10 2017
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90.
Experience Lab 2017 | 11.08– 11.10 2017
Recognize Anyone?
Shakira
Coheed And Cambria
AFI
The Avett Brothers
Red Hot Chili Peppers
Johnny Cash
Tom Petty and the Heartbreakers
The Black Crowes
Jazzy Jay
Dixie Chicks
Slayer
Beastie Boys
Weezer
Jay Z
Adele
Kanye West
Metallica
AC/DC
Joe Strummer
Aerosmith
Linkin Park
Nine Inch Nails
Lana Del Rey
Lady Gaga
Justin Timberlake
Josh Groban
Danzig
The Cult
Slipknot
System of a Down
Black Sabbath
Jakob Dylan
ZZ Top
Eminem
Kid Rock
Run-D.M.C.
Ed Sheeran
Justin Bieber
Wesley Willis
James Blake
Type O Negative
D.R.A.M.
U2
Willie Nelson
Neil Diamond
Audioslave
Donovan
Cypress Hill
The Jayhawks
Slayer
Rage Against the Machine
Sheryl Crow
Redman
LL Cool J
Sir Mix-A-Lot
The Cult
Big Audio dynamite
Public Enemy

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Experience Lab 2017 | 11.08– 11.10 2017
Rick Rubin
! Embrace a variety of genres.
! Draw observations and
techniques from other
schools of thought.
! Contribute to the
conversation.

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Experience Lab 2017 | 11.08– 11.10 2017
The Modern Coffeehouse: Digital Edition

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017

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Experience Lab 2017 | 11.08– 11.10 2017
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Inspiration comes to
those who work for it.
The BIG idea:

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Experience Lab 2017 | 11.08– 11.10 2017
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?

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Experience Lab 2017 | 11.08– 11.10 2017
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?So, what
inspires you

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Experience Lab 2017 | 11.08– 11.10 2017
A Quick Case Study
Cultivating Inspiration:
One North Hackathon

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Experience Lab 2017 | 11.08 – 11.10 2017
Why a Hackathon?
! R&D – chance to explore cutting-edge technologies
! Opportunity to develop specific skills or techniques.
! Opportunity to experience different roles
! Opportunity to work on different types of projects
! Free food and beer
! We like each other.
! We think this stuff is fun.

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Experience Lab 2017 | 11.08 – 11.10 2017
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Hackathon Activities

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Experience Lab 2017 | 11.08 – 11.10 2017
Step 1: Kickoff

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Experience Lab 2017 | 11.08 – 11.10 2017

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Experience Lab 2017 | 11.08 – 11.10 2017
Step 2: Plan & Prepare

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Experience Lab 2017 | 11.08 – 11.10 2017

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Experience Lab 2017 | 11.08 – 11.10 2017
Step 3: Test

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Experience Lab 2017 | 11.08 – 11.10 2017
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Tip: Leverage your network
for outside expertise.

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Experience Lab 2017 | 11.08 – 11.10 2017
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Guerilla Testing

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Experience Lab 2017 | 11.08 – 11.10 2017
Step 4: Design & Build

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Experience Lab 2017 | 11.08 – 11.10 2017
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Key Takeaways

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Experience Lab 2017 | 11.08– 11.10 2017
Takeaways
! We generated an amazing amount of ideas in a short amount of
time.
! Enormous benefit to bringing together interdisciplinary team
members.
! Highly recommend doing outside normal work days/hours.
! Does not require a technical component. Think of other
deliverables: paper prototypes, designs, mood boards with cutouts
or campaign decks.
! Stock up on post-its, pizza and beer.

111.
Experience Lab 2017 | 11.08– 11.10 2017
BY DESIGN
Feeding Your Brain
True Stories about Inspiration