1.
EXPERIENCE LAB //
MOBILE FIRST DESIGN TO ONLY MOBILE

2.
MOBILE FIRST DESIGN // ONLY MOBILE
• Overview of Mobile First Design
– Content & Visual Design strategy
• Ideas for an Only Mobile future
– Devices go beyond the phone

3.
MOBILE FIRST DESIGN // OVERVIEW
• Less is More
– Build for the small screen first.
– Create scannable smart previews of your
content.

4.
Smart
Preview

5.
Marketing in an Only Mobile World
Mobile First Design

6.
ONLY MOBILE //
IN 2022, DEVICES EVOLVE

7.
ONLY MOBILE // MARKETING
• Voice recognition in 2022

8.
ONLY MOBILE // MARKETING
• Voice recognition
– Devices listen, record and comment on our
conversations in real time
– Devices can find solutions for your firm that
match client needs in real time

9.
ONLY MOBILE // MARKETING
• Gesture recognition in 2022
– “SixthSense” by Pattie Maes & Pranav Mistry

10.
ONLY MOBILE // MARKETING
• Gesture recognition
– Screens could be any surface

11.
ONLY MOBILE // MARKETING
• Wearable devices in 2022
– Google Glass

12.
ONLY MOBILE // MARKETING
• Wearable devices
– Devices that scan the world for you
• Navigation literally points the way

13.
ONLY MOBILE //
MARKETING & TECH

14.
ONLY MOBILE // MARKETING & TECH
• Nokia patents tattoo technology that
pulses when you receive a call

15.
ONLY MOBILE // MARKETING & TECH
• Flexible “screens” can already take any
shape or size

16.
ONLY MOBILE // MARKETING & TECH
• Carbon Nanotubes from IBM to replace
Silicon
– Faster, smaller, more capability

17.
SO IT MADE ME WONDER…

18.
MARKETING 2022 // BOTTOM LINE
• Less will continue to be more
– More information available
– Navigating your audience to that information is
paramount
• Screens will include many things
– Screen-less, Tattoos, Implants

19.
MARKETING 2022 // TAKEAWAYS
• Prepare your content for mobile digestion
– Less is more
• Solidify your brand elements
– Claim your fonts in the digital space
– Adjust logo accordingly

20.
QUESTIONS?