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How to Benefit of
 Using Social Network Service?




Government Information technology and Services (GITS)
                                                   1
What I’m going to talk about ?
         g   g
1.   Introduction to social network service.

2.   The nature of the social network service.

3.
3    Type of social network service.
           f

4.   How to benefit of using social network service.

5.   How to using social network service for government
     agencies.

6. Strategies to apply social network service for
   government agencies efficiency.

7. Problems of using social network service.


Government Information technology and Services (GITS)
                                                          2
How to Benefit of
 Using Social Network Service?

A channel to communicate to
target groups (with lower cost).

with citizens
  with employers
     they are already talking about you .


Government Information technology and Services (GITS)
                                                   3
A channel to communicate to target groups (with lower
cost).




  Government Information technology and Services (GITS)
                                                     4
How to Benefit of
  Using Social Network Service?

Social network service can
                       be applied
to all types of the organization.




 Government Information technology and Services (GITS)
                                                    5
Social network service can
                   be applied to all types
of the organization.




   Government Information technology and Services (GITS)
                                                      6
How to Benefit of
 Using Social Network Service?

A tool for monitoring          or
tracking consumer.




Government Information technology and Services (GITS)
                                                   7
A tool for monitoring           or tracking
                                          consumer.
Foursquare = Location Base Social Network




 Government Information technology and Services (GITS)
                                                    8
How to Benefit of
 Using Social Network Service?

There are no  costs to contract
outsource to do the research
consumer behavior.



Government Information technology and Services (GITS)
                                                   9
Government Information technology and Services (GITS)
                                                   10
Government Information technology and Services (GITS)
                                                   11
How to Benefit of
 Using Social Network Service?

A tool for customer
              relationship
management (CRM).




Government Information technology and Services (GITS)
                                                   12
A tool for customer   relationship management
(CRM).

                                         Online




       Paper
                          http://www.misterdonut.co.th/06_misdoclub/index.php
  Government Information technology and Services (GITS)
                                                                        13
A tool for customer   relationship management
(CRM).
                      Paper


           Online
                e




                          http://www.misterdonut.co.th/06_misdoclub/index.php
  Government Information technology and Services (GITS)
                                                                        14
How to Benefit of
 Using Social Network Service?

Develop or Improve product/services.
     Customer satisfaction
           Brand Valued


Government Information technology and Services (GITS)
                                                   15
How to Benefit of
 Using Social Network Service?
            Customer Relationship Management




            Customer Experimental Management




                  Customer Engagement




Government Information technology and Services (GITS)
                                                   16
How to Benefit of
 Using Social Network Service?
                                        Example
                                      (GMM+Puriku)




                                 http://www.golf-mike.com/index.php
Government Information technology and Services (GITS)
                                                              17
How to Benefit of
 Using Social Network Service?
                                        Example
                                      (GMM+Puriku)




                                http://www.puriku.com/coin.html
                                   p       p
Government Information technology and Services (GITS)
                                                           18
How to Benefit of
 Using Social Network Service?

            activities to
Preparation of
achieve the objective goals.




Government Information technology and Services (GITS)
                                                   19
Preparation of   activities to achieve the objective
goals.     Let's see what the consumers want Like Fan Page




  Government Information technology and Services (GITS)
                                                      20
What is the Interesting of Social Network Service
                       for Government Agencies?

1. Number of users that social networking increased
                                        g
   rapidly.

2. Today, all groups use social network based on
   different interests life style.

3. Advances in technology that supports social
   networking usage is more convenience.

4. Consumers prefer t use social networking t
4 C             f to         i l   t   ki   to
   increase.

5. The use of social networking via mobile phone in
   Thailand.

 Government Information technology and Services (GITS)
                                          21
Reference

                 http://socialmediagovernance.com/policies.php

                 http://www.howto.gov/social media/using social
                 http://www.howto.gov/social‐media/using‐social‐
                 media

                    p //       qba o co /go e    e po cy
                 http://www.inqbation.com/government‐policy‐
                 on‐the‐use‐of‐social‐media/




 Government Information technology and Services (GITS)
                                                                 22
Presented by
                Onion Head
             Siriporn Pongvinyoo
               mrkokung@hotmail.com



Government Information technology and Services (GITS)
                                                   23

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How Benefit of Using Social Network Service?

  • 1. How to Benefit of Using Social Network Service? Government Information technology and Services (GITS) 1
  • 2. What I’m going to talk about ? g g 1. Introduction to social network service. 2. The nature of the social network service. 3. 3 Type of social network service. f 4. How to benefit of using social network service. 5. How to using social network service for government agencies. 6. Strategies to apply social network service for government agencies efficiency. 7. Problems of using social network service. Government Information technology and Services (GITS) 2
  • 3. How to Benefit of Using Social Network Service? A channel to communicate to target groups (with lower cost). with citizens with employers they are already talking about you . Government Information technology and Services (GITS) 3
  • 4. A channel to communicate to target groups (with lower cost). Government Information technology and Services (GITS) 4
  • 5. How to Benefit of Using Social Network Service? Social network service can be applied to all types of the organization. Government Information technology and Services (GITS) 5
  • 6. Social network service can be applied to all types of the organization. Government Information technology and Services (GITS) 6
  • 7. How to Benefit of Using Social Network Service? A tool for monitoring or tracking consumer. Government Information technology and Services (GITS) 7
  • 8. A tool for monitoring or tracking consumer. Foursquare = Location Base Social Network Government Information technology and Services (GITS) 8
  • 9. How to Benefit of Using Social Network Service? There are no costs to contract outsource to do the research consumer behavior. Government Information technology and Services (GITS) 9
  • 10. Government Information technology and Services (GITS) 10
  • 11. Government Information technology and Services (GITS) 11
  • 12. How to Benefit of Using Social Network Service? A tool for customer relationship management (CRM). Government Information technology and Services (GITS) 12
  • 13. A tool for customer relationship management (CRM). Online Paper http://www.misterdonut.co.th/06_misdoclub/index.php Government Information technology and Services (GITS) 13
  • 14. A tool for customer relationship management (CRM). Paper Online e http://www.misterdonut.co.th/06_misdoclub/index.php Government Information technology and Services (GITS) 14
  • 15. How to Benefit of Using Social Network Service? Develop or Improve product/services. Customer satisfaction Brand Valued Government Information technology and Services (GITS) 15
  • 16. How to Benefit of Using Social Network Service? Customer Relationship Management Customer Experimental Management Customer Engagement Government Information technology and Services (GITS) 16
  • 17. How to Benefit of Using Social Network Service? Example (GMM+Puriku) http://www.golf-mike.com/index.php Government Information technology and Services (GITS) 17
  • 18. How to Benefit of Using Social Network Service? Example (GMM+Puriku) http://www.puriku.com/coin.html p p Government Information technology and Services (GITS) 18
  • 19. How to Benefit of Using Social Network Service? activities to Preparation of achieve the objective goals. Government Information technology and Services (GITS) 19
  • 20. Preparation of activities to achieve the objective goals. Let's see what the consumers want Like Fan Page Government Information technology and Services (GITS) 20
  • 21. What is the Interesting of Social Network Service for Government Agencies? 1. Number of users that social networking increased g rapidly. 2. Today, all groups use social network based on different interests life style. 3. Advances in technology that supports social networking usage is more convenience. 4. Consumers prefer t use social networking t 4 C f to i l t ki to increase. 5. The use of social networking via mobile phone in Thailand. Government Information technology and Services (GITS) 21
  • 22. Reference http://socialmediagovernance.com/policies.php http://www.howto.gov/social media/using social http://www.howto.gov/social‐media/using‐social‐ media p // qba o co /go e e po cy http://www.inqbation.com/government‐policy‐ on‐the‐use‐of‐social‐media/ Government Information technology and Services (GITS) 22
  • 23. Presented by Onion Head Siriporn Pongvinyoo mrkokung@hotmail.com Government Information technology and Services (GITS) 23