Learn the best framework to structure any emails that are being sent out to ensure that they are read, engaged with as well as responded to. Along with this, get access to an email template that has worked well through a lot of industris
9. 1. “I’m Sorry” technique
Wonder why? … exactly! (so will they)
They won’t expect it and read on to see your
justification
Helps break down their guard
EXAMPLE:
“I’m Sorry”
10. 2. “This might sound harsh”
continuation
Will always get the prospect to read the first line
(without thinking it is spam)
NOTE: Do not forgot to have the subject line to
match
EXAMPLE:
“This might sound harsh”
11. 3. Contradict anything they
said
People listen loudest to others who do not agree
with their opinion (they try to justify their actions)
If you don’t know what to contradict? Use Google
to help:
“why (their argument) is false”
EXAMPLE:
“This might sound harsh but you said (disagreed
quote), however (justification)”
12. 4. Reference them specifically
Show them you actually care
You follow what they do so much you can
reference it
EXAMPLE:
“This might sound harsh but in this post, you said
(disagreed quote), however (justification)”
13. 5. Add Your Expertise in the
Contradiction
Reference a blog post
Quote something they said on their blog, social
media, etc
EXAMPLE:
“This might sound harsh but in this post, you said
(disagreed quote), however in my experience [and
a lot of research], I have found that (justification)”
14. 6. Close the Contradiction
Contradiction was just used to engage them
We need to close this and move into what we
want
The prospect is engaged
EXAMPLE:
“Not trying to be a contrarian”
15. 7. Create Empathy
Almost every email in the world is from someone
wanting something from someone else
Lets show we are human and they can empathies
with us
EXAMPLE:
“Not trying to be a contrarian, as your blog provides
phenomenal information. I'm actually a little
embarrassed to be emailing you about this”
16. 8. Build up your What
Give the reason as to why we are emailing them
What do we want from them?
EXAMPLE:
“Not trying to be a contrarian, as your blog provides
phenomenal information. I'm actually a little
embarrassed to be emailing you about this and even
more embarrassed to ask how I might become a
content partner?”
17. 9. Provide the reality
Sales = assuming the close
Make them realize they NEED you, not the other
way around
EXAMPLE:
“As I am sure you are bogged down with work,
struggling with scaling and would love to work with
someone who is as passionate about the (industry) as
you are”
18. 10. (Optional) Provide easier
engagement
This gives them an anchor to reply to, have an opinion
about, etc
Takes more time but ensures it is a lot easier for the
prospect to reply to
EXAMPLE:
“As I am sure you are bogged down with work, struggling
with scaling and would love to work with someone who is as
passionate about the (industry) as you are. Just curious how
I could help with this, and so I provided future topics I am
planning to write below, if you would be open to the idea
Topic Idea 1
Topic Idea 2”
19. 11. Give an Open-Ended
Question
Do not give them a ‘yes’ or ‘no’ question
Let them know they can ask more question
Build engagement and not pushing them into a
corner
EXAMPLE:
“It looks like a great deal is going on. Let me know
how one my topics may assist and your interest in the
partnership.”
20. 12. Add your References in
a P.S.
A way for you to inject your social proof
Boasting and advertising your achievements (like a
case study, without promoting within your full
template)
EXAMPLE:
“P.S. Just for your reference, below are some of my
previous pieces of live content
Example1.com
Example2.com”
22. 1. Straightforward and easy
to understand
If it’s not obvious, nobody will reply
Too ambiguous and it screams spam and no
action
EXAMPLE:
“Content Sources”
23. 2. Always use lower case
Makes the email templates like it was written on
the spot
NOTE: Can have the first letter in as a Capital
EXAMPLE:
“content sources”
24. 3. Do not make the desire
too obvious
Always build curiosity
Open the discuss for engagement and to get
them to click through
EXAMPLE:
“thoughts on content and sources”
25. 4. Write the subject line last
Ensure it always relates to the email template
The pitch is already at the top of your mind
EXAMPLE:
“thoughts on content and sources”
26. Our Final Email
SUBJECT LINE:
thoughts on your content and sources
EMAIL TEMPLATE:
I’m sorry.
This might sound harsh but in this post, you said that raw bones are good for dogs, however in
my experience [and a lot of research], I have found that this is true with adult dogs but should
never be given to puppies
Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a
little embarrassed to be emailing you about this and even more embarrassed to ask how I
might become a content partner?
As I am sure you are bogged down with work, struggling with scaling and would love to work
with someone who is as passionate about pets as you are. Just curious how I could help with
this, and so I provided future topics I am planning to write below, if you would be open to the
idea
- Topic Idea 1
- Topic Idea 2
It looks like a great deal is going on. Let me know how one my topics may assist and your
interest in the partnership.
Kind Regards,
Grant
P.S. Just for your reference, below are some of my previous pieces of live content
- Example1.com
- Example2.com”
27. What this email is Good For
Business Blogs
High Level industry blogs
Bloggers
Sites not promoting Guest Post
28. What this email is NOT Good
For
Sites that obviously accept guest posts
Low quality blogs
News websites