What is
and Why Do

The business world is always evolving,
and shifting factors influence how
companies do business.
The COVID-19 pandemic
is the most recent major
event shaping enterprises'
operations. In fact, around
47.5% of small businesses
claim the pandemic has
harmed their operations.

Many abandoned face-to-face
operations and adopted remote
working setups.
Companies had to lessen physical
contact between workers to avoid
spreading the virus.
This disrupted the usual workflow of businesses,
leading to the bankruptcy of some enterprises

However, this is not the first
instance a catastrophe shock
the business world.
The black death and the great
depression also influenced
commerce and marketing
at the time.
Too many rapidly evolving factors in business make it hard for companies to keep up. For
firms to adapt to change readily, they need to take on a strategy like agile marketing.

What is Agile Marketing
Agile refers to the iterative approach to project management
originating from software developers.

And then
accomplish them
accordingly. At the
end of each project,
data is gathered to
optimize current
methods.
It is a marketing
strategy that requires
collaborative efforts
from all departments.
Team members
collectively prioritize
tasks based on what
provides early value
to customers.
Understanding agile marketing becomes clearer
in learning its fundamental principles:

Customer Centered
Members createmeaningful
and cost-effective experiences
for customers in the least time
needed.
Agile marketers pride themselves on being customer-centered.
Project methods and teams are
structured around the customers'
goals, motivations, and pains to
achieve this.

Customer-centeredne
ss can be achieved by
conducting
project-end reviews.
Members can assess if
their methods provide
quick value to their
consumers based on
the project's outcome.

Cross-Functional Teams
A traditional organization divides employees into departments
concerned with a specific business aspect.
In agile, all departments are
involved in setting goals and
deliverables. They are also
encouraged to contribute to
other functions when they can
provide value.
But companies under agile
marketing value collaboration
over silos.

Members can monitor each
department's workload
with a Kanban board or a
centralized work tracker.
Cross-functional teams
allow the management to
maximize the company's
resources.
This helps in setting realistic goals and achievable deliverables.

Furthermore, collaboration allows
departments to help in each
other's work.
For example, managers can find
experts in other departments
when marketing needs a
Facebook post about a complex
topic. The company's IT head can
become an excellent source for
creating tech content.

Rapid and Continuous
Value Over Perfection
Agile marketing seeks to deliver value to customers early and often.
Determining which tasks
provide client satisfaction
at the earliest time
dictates their priority.
Creating sprints (short work
timeframes) enhances
customer experience rapidly
and continuously.

On the other hand, sprints allow
companies to respond quickly to
changes, enabling them to
adopt new methods at the end
of each campaign.
Short but impactful
campaigns are better than
long ones. This is because
lengthy projects confine
marketers to a fixed tactic.
This allows businesses to focus on improving deliverables over time.
Consistently optimizing efforts is better than sticking to static plans.

Learning by Iterating
Experiments and results drive agile marketers instead of
opinions and industry-set standards.
Experiments and results drive
agile marketers instead of
opinions and industry-set
standards. This means that
marketers see iteration as an
opportunity for the company
to improve continuously. Data
from previous sprints help
distinguish the best approach
moving forward.

Managers under agile are not
discouraged by lackluster
results. Instead, they analyze
findings and determine how
to improve their strategies in
future campaigns.
Agile redefines ineffective
results as learning outcomes
for the company.

Members are allowed to discuss
the conclusion of each sprint.
During review sessions,
members determine what
aspects of the campaign
strategy should improve and
which to continue.
Holding market review sessions
are vital in the application of
learning by iterating.
Eventually, the methods used will evolve to the point
that it reaches the company's goals.

As market factors are constantly
shifting, companies must tweak
their strategies correspondingly.
Being resistant to change leads
companies to miss business
opportunities.
The rise of the internet is a
prime example of a change
that urged marketers to
adjust their advertising
tactics.
Flexible to Change
Flexibility to change is essential for any company looking
to establish longevity in its industry.

Companies that digitalized their
business early or hired social
media outsourcing companies
provided quick value to their
customers, resulting in higher
online sales conversion and
customer satisfaction.
Agile marketing is a proven
effective management strategy.
Integrating its core principles
into how companies operate
could be advantageous overall.
Successful agile marketing can provide businesses with the following benefits:

Ability to Measure
Outcomes
Because of agile's data-driven
nature, companies benefit from
measuring project outcomes.
This allows the business to
assess its efforts and derive
interpretations useful for
future projects.

Teamwork
and Trust
Managers, stakeholders, and
employees will be inclined to
help each other in Agile.
Members will learn to trust
one another more as they
aid each other in projects.

Efficient
Work Process
The work process becomes quicker
and hassle-free when everyone is
well-informed. Additionally, freedom
in decision-making makes the work
process more efficient.
Encouraging collaborative efforts
also help the company maximize
its resources.

Empowerment
through
Transparency
Employees feel more valued when they are
included in the planning phase of a project.
When a company allows the workers to
take part in setting goals and deliverables,
members are less likely to be over or
underworked.
Moreover, transparent management
enables members to make quick,
educated decisions when needed.

High Morale
and Satisfaction
Team morale grows higher when members
are given more value. Employees will look
forward to each project knowing their work
capacity is heavily considered. Furthermore,
giving members opportunities in other
departments train employees to be more
versatile.
This can also reduce the cases of
disengaged employees, giving them
more areas to find interest in their work.

Flexibility and
Adaptability
to Change
As the primary goal of agile, flexibility
and adaptability to change are its key
benefits. Agile allows companies to
respond better to shifting factors
in the business world.
With agile management, the
company ensures profitability
regardless of business changes.

Conclusion
Agile marketing offers endless benefits not limited to the ones mentioned.
The marketing strategy creates
customer-centered, data-driven,
collaborative, highly motivated,
and flexible workers. This will help
companies in the success of their
business.
In starting your company or
looking to improve operations,
consider an agile strategy for
project management. Projects
like social media campaigns or
SEO services Philippines are
better in agile.

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marketing, check out services by Digital Marketing Philippines.

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Created & Designed by:
Resources:
https://business.adobe.com/blog/basics/agile-marketing
https://www.youtube.com/watch?v=4EyvShR77eA
https://agilemarketingmanifesto.org/
https://hiredigital.com/blog/benefits-of-agile-marketing