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Social Media Marketing

                      Introducción al Marketing Online
                                 Julián M. Drault
Online Marketing




Monday, May 2, 2011
Acerca del programa
Online Marketing




Monday, May 2, 2011
Dia 1             Dia 2               Dia 3

                        teoría

                                       hands on              casos

                      estrategia
Online Marketing




                                      Desarrollo WS          Telefónica
                                       SEO / SEM             Intellignos
                                      Redes Sociales       Xaga / Zetut
                                     Email Marketing        ClickBunker
                                      Mesa de Ayuda       Soup Interactive
                                   Medición Performance




Monday, May 2, 2011
Acerca de los instructores

                             Esteban Martinich
                             Nicolás Calvo
                             Jorgelina Ponce
                             Roman Pellegrino
                             Daniel Soldan
Online Marketing




                             Julián M Drault


                             Juan Damia
                             Fernando Cuscuela
                             Marina Taliberto
                             Pablo Mazzini




Monday, May 2, 2011
OBJETIVO

                       KH, herramientas y técnicas
                        de MKT para que puedan
                      vender sus productos en línea.
Online Marketing




                           SAAS


Monday, May 2, 2011
usuario     server 3o
Online Marketing




                           web servers        smtp servers




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
BAJADO A TIERRA
                      • Conocer al Internet-user (comportamiento)
                      • Canales online
                      • Estrategia y confección de campañas
                      • Planificación de Medios
                      • Seguimiento y medición de las acciones
                      • Posicionamiento en buscadores
Online Marketing




                      • La importancia del email mk en el mix
                      • Redes Sociales
                      • Casos para "copiar"



Monday, May 2, 2011
pregunten [y cuestionen]
                              TODO
Online Marketing




Monday, May 2, 2011
antes de comenzar ...
                      sus 20 proyectos
Online Marketing




Monday, May 2, 2011
historia en 3'
Online Marketing




Monday, May 2, 2011
historia en 3'
Online Marketing




Monday, May 2, 2011
“ ... y si no tenés todo esto no existís “
Online Marketing




Monday, May 2, 2011
Online Marketing      “ ... y si no tenés todo esto no existís “




                             si no estás ... no existís !
Monday, May 2, 2011
qué es ESTAR en Internet ?
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Por qué tanto interés
                      en el marketing x internet ?
Online Marketing




Monday, May 2, 2011
✓   Más usuarios
                      ✓   Más horas
                      ✓   Mejor experiencia
                      ✓   Mejor retorno
                      ✓   Más inversión
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
un poco de números
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Online Marketing




                      Argentina, caso raro (cuándo no?)




Monday, May 2, 2011
70%
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
MODELO
                      SITIO-CENTRICO
Online Marketing




Monday, May 2, 2011
Online Marketing




                         TODO
                      relacionado



Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
de cómo Internet cambió
                            la publicidad
Online Marketing




Monday, May 2, 2011
FORMATOS / CANALES
                         PUBLICITARIOS
Online Marketing




Monday, May 2, 2011
PORTALES HORIZONTALES
Online Marketing




Monday, May 2, 2011
PORTALES VERTICALES
Online Marketing




                         OLE, DEAUTOS.COM ...



Monday, May 2, 2011
DIARIOS DIGITALES
Online Marketing




                           Media Kit



Monday, May 2, 2011
http://especiales.lanacion.com.ar/varios/mediakit/
Online Marketing




Monday, May 2, 2011
NEWSLETTER
Online Marketing




Monday, May 2, 2011
CORREO
Online Marketing




Monday, May 2, 2011
REDES SOCIALES
Online Marketing




Monday, May 2, 2011
VIDEOS ONLINE
Online Marketing




Monday, May 2, 2011
BUSCADORES (SEO y SEM)
Online Marketing




Monday, May 2, 2011
BLOGS
Online Marketing




Monday, May 2, 2011
MESSENGER
Online Marketing




Monday, May 2, 2011
MOBILE + TABLETS
Online Marketing




                      publicidad dentro de webapps
Monday, May 2, 2011
ADVER-GAMING
                      LANDING PAGE
                         HOTSITE
Online Marketing




Monday, May 2, 2011
transformación 2.0
Online Marketing




Monday, May 2, 2011
todos los canales sirven
                      para cualquier producto o servicio ?
Online Marketing




Monday, May 2, 2011
Redes Sociales ??
Online Marketing




                                          c/ CANAL
                                          un objetivo



Monday, May 2, 2011
EL FENOMENO
Online Marketing




Monday, May 2, 2011
Online Marketing




                      +100 productos / servicios

Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
EL MUNDO DE LOS STORES
Online Marketing




Monday, May 2, 2011
COMMUNITY MANAGER
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
LA ANALITICA
                      DE COMPORTAMIENTO
Online Marketing




Monday, May 2, 2011
KPI = key performance indicator
Online Marketing




Monday, May 2, 2011
Online Marketing




Monday, May 2, 2011
http://www.bplans.com/business_calculators/emailroicalculatorwindow.cfm
Online Marketing




                                                                           $0.023.-
                                                                           x mail



Monday, May 2, 2011
GRACIAS ...
                              :)

                             Julián Drault
                          jmd@grupopexo.com
Online Marketing




                      http://classmyth.blogspot.com




Monday, May 2, 2011

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Introducción al Marketing Online - Julian Drault