OpenAthens - Charleston Premiers
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The document introduces OpenAthens Wayfinder, a free tool that helps users access publisher content by solving the problem of users having to "find their way home" between multiple publisher login pages. It does this through features like location-aware and typeahead search using an organization's metadata like name, logo, and email domains. The embeddable Wayfinder has a simple implementation and intuitive interface to improve the frustrating current experience of separate login pages for each content platform.
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OpenAthens - Charleston Premiers
- 1. www.openathens.orgwww.openathens.org OpenAthens Wayfinder: helping users access your content Phil Leahy Service Relationship Manager phil.leahy@openathens.net
- 2. www.openathens.orgwww.openathens.org OpenAthens Wayfinder • Is this a product pitch? • Yes • Is this a sales pitch? • No • Why are you doing this? • OpenAthens is part of a not-for-profit organization • Wayfinder is free to use
- 3. www.openathens.orgwww.openathens.org What problem are we trying to solve? • Publisher login pages serve several audiences • Individual logins • Pay-per-view • Federated access • Federated access requires users to ‘find their way home’
- 4. www.openathens.orgwww.openathens.org Who ‘owns’ a publisher’s login page? • There are often multiple stakeholders: •Developers •Product managers •Marketing (branding) •The customer (organisation) •The user
- 5. www.openathens.orgwww.openathens.org Current experience • Each content platform has a unique login experience • Research offsite is difficult, confusing, and frustrating • Users abandon search and use unethical alternatives, e.g. SciHub “If I’m asked to log in, I don’t read the article.”
- 9. www.openathens.orgwww.openathens.org Wayfinder features (1) • Location-aware • Typeahead search • Previous choice is remembered • and dismissible
- 10. www.openathens.orgwww.openathens.org Wayfinder features (2) • Leverages an organisation’s metadata • Display name(s) • Geolocation • Logos • Email domains
- 11. www.openathens.orgwww.openathens.org Embeddable Wayfinder Login to the virtual library of Georgia In the spotlight Login to the virtual library of Georgia
- 12. www.openathens.orgwww.openathens.org OpenAthens Wayfinder • Leverages organizational metadata • Simple to implement • Intuitive & responsive user interface • Zero cost – OpenAthens fees not required
- 13. www.openathens.orgwww.openathens.org OpenAthens Wayfinder http://bit.ly/wayfinderdocs Phil Leahy Service Relationship Manager phil.leahy@openathens.net +44 (0)117 313 8312
Editor's Notes
- If it was easy, they might not look so differently from each other. There are many choices to consider: Federated access Pay-per-view Individual logins (usually with credentials issued by the publisher)
- Not only is a login page serving several audiences, several internal stakeholders can be involved – and that is before we get to the customer and their users
- Bad news for everybody Students & Researchers Cannot access quality content They do not get a great experience Librarians Library services are not utilized Struggle to justify investment in resources, when faced with low usage rates Publishers Less traffic to their content Increased pressure on renewals
- All the elements displayed here are generated from the service provider’s or IdP’s metadata.
- Location-aware: respects user’s existing choice on privacy Typeahead search: in line with current user expectations on search Previous choice is remembered and dismissible: important for use on public machines Uses browser’s internationalisation settings: ??? Responsive by design: usable on any phone, tablet or other handheld device Navigable via keyboard and mouse: there are still plenty of desktop users
- No need for service providers to maintain public lists – let the customer manage their own branding and identity