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Dan Ramsden, creative director for user experience architecture, BBC.
Dan shares three models for how he thinks about and practices user centred design. He begins by sharing how Jesse James Garrett’s ‘Elements of User Experience’ got him started in the world of UX. He then talks about the ‘double diamond’ model of divergent and convergent design thinking, as well as his own interpretation – Dan’s Fish. He shares stories of how the BBC put the audience at the heart of everything they do. And talks about the dangers of creating ‘unintentional information architecture’. Every design decision is an opportunity to make things easier or more difficult for your users. Dan shares his thinking on how we can be more intentional and user centred as we design and create software systems and the experiences they enable.