At our 2011 Open Space Conference, Magdalena Ridley presented on behalf of LandPaths, a nonprofit in Santa Rosa, CA. More about the conference is here: http://openspacecouncil.org/upload/page.php?pageid=53

1. Expanding Outreach de la
Organizacion LandPaths
Magdalena Ridley, Bilingual Programs Coordinator
Craig Anderson, Executive Director
Bay Area Open Space Annual Conference
2011

2. “Diversity Initiative”
BAOSC & State Coastal Conservancy
Working with three CBO’s
1. Are our organizations relevant to our
culturally diverse communities?
2. How do we need to change to do better?
LandPaths’ – “Land Partners Through Stewardship” – Mission
Fostering a love of the land

3. LandPaths’ provides nature-based opportunities in Sonoma County
These experiences are the building blocks for thriving
communities that act with nature in mind
1 - Public access
2 - Field Education
3 - Land Stewardship
LandPaths’ – “Land Partners Through Stewardship” – Mission
Fostering a love of the land

4. LandPaths Beginning
Sonoma County Ag Preservation & Open Space District
14 staff
30+ core volunteers
Strong Landowner
Relationships
Public Agencies

5. LandPaths’ Mission
What this looks like on the Ground – day trips

6. • Permit program
• Kiosks
• Map / brochure
• Other
DRAFT Willow Creek Interim Map – Version 2.3

7. Manage
Public
Access at
Two
County
Open Space
Preserves
Taylor MountainHealdsburg Ridge

9. Stewards of our own Land

10. LandPaths’ Mission
What this looks like on the Ground –Hut-to-Hut

11. 1. Healthy Land Exists
2. People Have Access to healthy land
3. People Need Inspiration to act
4. People Need Knowledge about how to act
Conditions for Success
What Four Things must be in place

12. Offer program entirely in Spanish!
Advertise in local bilingual newspaper
PSA’s on major Spanish-language radio stations…
Only 3 hikers showed up…

13. 1. We were not reaching “whole” community
2. Diversity Initiative – change at all levels
3. 67% children in school-based program
Conditions for Success
What we Learned

14. Create a Farm - based Park
1. Invest staff, ideas and $$ to underserved, urban area
2. Honor agricultural history, grow local, nutritious food
3. Green space for diversity of people to gather over farming and food
4. Address urban issues with what we “sell” – relationship to land
5. Inspire tomorrow’s leaders and work force to care for Land

15. City Wants New Park – No $$

16. LandPaths’ Bayer Farm
August 9, 2007
August 10,
2007
Barriers are Everywhere
– and often we never even
notice they are there

17. Challenging Assumptions
• Latinos Not Interested in Outdoors
• I never See Them at REI
• They Only Want Parties
• It’s Open – If They Were
Interested, They Would Come
• Everybody Should Already Know
About It
Bay Area Open Space Annual Conference 2011

18. How you love nature
Is not always how I love nature
That’s not a bad thing – that’s diversity

19. LandPaths’ Bayer Farm
Community
Events
Accessible

20. LandPaths’ Bayer Farm
Voice and Access

21. LandPaths’ Bayer Farm
Dignity of
Responsibility

22. Bayer Farm - Portal
• Invest Resources
• Build Relationship
• Become Trusted Partner
• Common Ground
Bay Area Open Space Annual Conference 2011

23. Spanish-Language Outings
•Modeled after Existing English-Language Programs
•Participation between 30-60 each outing
•Increased from 1x/Quarter to 1x/Month
Bay Area Open Space Annual Conference 2011

24. • Family Outings
Kids Included!
• Design Program for
Intended Audience
Prepare for Success
•Yes, it is Different
•But, it’s the Same
Bay Area Open Space Annual Conference 2011

25. Values
• How Do We Uphold Them?
• Justice, Land, Friendship
• Self-Evaluation
• Same Value, Different
Expression
Bay Area Open Space Annual Conference 2011

26. Expanding Outreach de la
Organizacion LandPaths
Magdalena Ridley, magdalena@landpaths.org
Craig Anderson, craig@landpaths.org
Bay Area Open Space Annual Conference
2011