Social media for tangible outcomes - Annie Burke
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On 9/29/16 the Bay Area Open Space Council convened its Fall Gathering on the topic of using social media to get actual work done. More about it at #OSCsocial on Twitter, and http://openspacecouncil.org/community-events/gatherings/
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Social media for tangible outcomes - Annie Burke
- 1. www.outdoorvoice.org facebook.com/OutdoorVoice Twitter: @BA_OutdoorVoice Instagram: @outdoorvoice #outdoorvoice September 2016 Gathering Annie Burke Deputy Director annie@openspacecouncil.org 510 809 8009 ext 252
- 2. The goal of Outdoor Voice is to build a large, diverse, and engaged constituency for land conservation in the Bay Area.
- 3. The goal of Outdoor Voice is to build a large, diverse, and engaged constituency for land conservation in the Bay Area. And we’ve been experimenting with how to make that happen.
- 4. Email versus Facebook Email + Facebook Email + Facebook + Twitter
- 5. Emails: 5,625 Facebook: 3,851 Twitter: 1,074 Does this equal 10,550?
- 6. #1: It costs money to build a list. Lesson learned:
- 7. Example of list building Spend: $567 836 people reached 24 likes 2 shares 420 signups
- 8. Example of list building Spend: $6,731 323,133 people reached 140,000 views 2,800 likes 599 shares 2,070 signups
- 9. #2: In order to build a list, we need to offer a clear and compelling action. Lesson learned:
- 10. Example of Get Out The Vote for Measure AA 28 shares 97 likes
- 11. Example of Get out the vote for Measure AA 18 shares 58 likes
- 12. Example of post for state-wide parks bond $50 spend 11 shares 100 likes 2,497 people reached
- 13. Example of post for state-wide parks bond $0 spend 44 likes
- 14. #3: Twitter is a great tool for influencing elected officials and their staff. Lesson learned:
- 17. #4: Email and Facebook and Twitter are all valuable tools. They have different uses, but are very complimentary. Lesson learned:
- 22. $0 spend 25 likes 46 shares
- 23. Cotoni-Coast Dairies National Monument campaign Ridge Trail Volunteer Day MLK Day of Service Public comment, public meetings AND MORE!
- 24. 1. It costs money. 2. Need to have a clear and compelling action. 3. Influence the influencers on Twitter. 4. Email, Facebook, and Twitter are friends. IN SUMMARY:
- 25. Mary Meeker’s annual report Google “Mary Meeker 2016” and skip to slide 72 Hero’s Narrative heroesnarrative.org M+R’s Mediamarks report mrmediamarks.com M+R social post generator mrss.com/toolshed/mr-social-media-content-generator/ RESOURCES
- 26. www.outdoorvoice.org facebook.com/OutdoorVoice Twitter: @BA_OutdoorVoice Instagram: @outdoorvoice #outdoorvoice September 2016 Gathering Annie Burke Deputy Director annie@openspacecouncil.org 510 809 8009 ext 252
Editor's Notes
- The enemy of Outdoor Voice is apathy. Ideated in 2012 Involvement from a lot of you in this room Funding from the Coastal Conservancy (yay!) and Kaiser Permanente Launched in 2015
- Regional Email and social
- Here’s where we’re at for building our constituency by one metric.
- Plug for Anne Lewis Strategies who we worked with on this list building
- “Do you love parks” isn’t compelling.