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0 to 60: How a VC Firm Integrated            Content into its Entire                     Organization            Kevin Cai...
Who We Are• Boston VC founded in 2006• $440 million in assets under                         Strategic  management         ...
Today’s Agenda     Getting in Gear     How a VC Came to Embrace Content Marketing     Breaking the Sound Barrier     Runni...
Today’s Agenda     Getting in Gear     How a VC Came to Embrace Content Marketing     Breaking the Sound Barrier     Runni...
The Problem OpenView Faced                         @kevinrcain @amandamaks                                          #cmworld
What We Hoped to Achieve       Increased brand differentiation       and awareness       Additional functional support for...
Evolving into a Content FactoryLaunchedCorporate Blog2009                              @kevinrcain @amandamaks            ...
Evolving into a Content Factory   Launched   Newsletter   & Content Hub2009         2010                              @kev...
Evolving into a Content Factory                         Began publishing                         eBooks & reports2009     ...
Evolving into a Content Factory                      • New content types                      • More targeted distribution...
Today’s Agenda     Getting in Gear     How a VC Came to Embrace Content Marketing     Breaking the Sound Barrier     Runni...
Operating at Full Throttle: What it Looks Like Original or       Podcast         Original        Curated        Newsletter...
Operating at Full Throttle: What it TakesClear goals based onmarketing objectives andcontent needs                        ...
Operating at Full Throttle: What it Takes                            Timeliness & Relevance        A clear             Cus...
Operating at Full Throttle: What it TakesKnowledge of what content types are best for B2Bmarketing and how to create them ...
Operating at Full Throttle: What it TakesThe right people, roles,and responsibilities                                     ...
Operating at Full Throttle: What it TakesThe right tools   1. Editorial Calendar   2. Process Documents   3. Style Guide  ...
Operating at Full Throttle: What it TakesThe ability to:           Track and Measure Progress           Leverage Resources...
Operating at Full Throttle: ResultsToday, people know who we are.     Increased traffic to our websites by over 600%, with...
Today’s Agenda     Getting in Gear     How a VC Came to Embrace Content Marketing     Breaking the Sound Barrier     Runni...
Fueling the Fire: The Distribution Strategy                               @kevinrcain @amandamaks                         ...
Fueling the Fire: The Distribution Strategy       1-2/day                                           1/mo.   3-5/day       ...
Fueling the Fire: The Distribution Strategy                               @kevinrcain @amandamaks                         ...
Fueling the Fire: The Distribution Strategy                               @kevinrcain @amandamaks                         ...
Fueling the Fire: The Distribution Strategy                                @kevinrcain @amandamaks                        ...
Today’s Agenda     Getting in Gear     How a VC Came to Embrace Content Marketing     Breaking the Sound Barrier     Runni...
Off to the Races: Getting StartedOne key driverto our successis our team.
Off to the Races: Getting StartedFrom theTop Down                              @kevinrcain @amandamaks                    ...
Off to the Races: Getting StartedEngagethe Team                              @kevinrcain @amandamaks                      ...
Off to the Races: Getting StartedCommitments and Accountability                                 @kevinrcain @amandamaks   ...
Off to the Races: Getting StartedStarting Smallto Scale Big                              @kevinrcain @amandamaks          ...
Questions?       @kevinrcain @amandamaks                        #cmworld
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Off to the Races: Getting StartedCommitments and Accountability @kevinrcain @amandamaks #cmworld

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