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Viewing Value eNewsletter May 19, 2010

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Viewing Value eNewsletter May 19, 2010

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Each week, we collect and disseminate the best new ideas targeted at senior managers in expansion stage software companies. This week we ask: why do SaaS companies do poorly at making usable product and can a simple sales process boost your valuation?

Each week, we collect and disseminate the best new ideas targeted at senior managers in expansion stage software companies. This week we ask: why do SaaS companies do poorly at making usable product and can a simple sales process boost your valuation?

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Viewing Value eNewsletter May 19, 2010

  1. 1. Viewing Value May 19, 2010 Help Us Share the View Tweet This! I get great valuable tips on building my company from the OpenView team. You should too! Each week, we collect and disseminate the best new ideas targeted at senior managers of expansion stage companies. Have you seen our latest videos? Watch our newest videos to learn about our processes and hear what our portfolio companies have to say. Latest from the OpenView Team Why Do SaaS Companies Suck at Making Usable Products? It seems that some SaaS companies pay so little attention to the usability of their software from a typical customer's perspective. Remember, not everyone is a CTO or developer. Check out this post to learn the 5 reasons why SaaS companies seem to forget the customer and how to avoid making unusable products. How to Increase Your Sales by Painting Pictures Getting your key prospects to picture exactly how they can utilize your software in their day to day lives can make it much easier to close the sale. If they can imagine using the product even before they have signed the dotted line, picture how seamless it could be to sell more. Read this post to learn how to create and use metaphors in order to make the sale. What Does your EULA, SAAS, or Master Services Agreement Say About You? Is your EULA or master services agreement sending the wrong message? These important documents should be signaling that your company is serious and that your business is transparent. Read this post and put your EULA to the test. 2 Ways to Decode Influence Marketing You've been hearing a lot about influence marketing, but do you know how it works? There are several schools of thought on how influence works. In the end, it is all about understanding your target segment and developing or adopting an approach that works best for your target. Check out this post to see 2 popular models and start influencing! Top Ideas from the Industry How Simplifying Your Sales Process Can Boost Your Valuation (forentrepreneurs.com) It all starts with an innovative product or service, but how do you get your company to the next
  2. 2. level? It is crucial to plan out your sales process and assess your cost of customer acquisition in order to get the high valuation you are seeking from investors. Read this post from David Skok to understand 8 ways you can simplify your sales process How to Ripen Your Leads in 160 Days (startwithalead.com) We are sure that some of the leads your sales teams are calling are green bananas. By staying in contact with these leads, your company can be positioned as a trusted adviser so when the banana is ripe, the sale is yours. This post from Brian Carroll offers some great advice on getting a solid lead nurturing system in place as well as providing an actionable plan. 10 Quick Steps to Drive Traffic and Sales TODAY (amandahudson.com) Many senior managers are facing the task of increasing traffic to their website. Don't have time to read the post? Create a step by step plan for a particular process your target audience wants and post it to your site. Be sure to check out the 10 quick and free ideas to get your prospects crawling to your site and buying your products. Be a Better Leader without Saying a Word (hbr.org) Leaders can sometimes communicate more without words than with them. What matters is poise and conviction. Are you saying the right things? Here are 3 steps to leading without speaking. Additional Resources Read our success stories. Meet the Team. News from the Portfolio. To learn more about OpenView Venture Partners, visit www.openviewpartners.com Read our latest blog posts at www.blog.openviewpartners.com

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