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Manage Baidu Ppc Registration

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Here\'s a short presentation guiding you through the process of registering a Baidu PPC campaign in plain English. Enjoy !

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Manage Baidu Ppc Registration

  1. 1. How to manage a Pay-Per-Click (PPC) campaign on Baidu Step 1 – Registration when you’re not Chinese By WebMarketing Experts27/04/2012 www.webmarketing-experts.com 1 of 10
  2. 2. How to manage a Pay-Per-Click (PPC) campaign on BaiduStep 1 – Registration when you’re not Chinese Why advertise on Baidu ? - 513 000 000 internet users in China (2011, Figure by CNNIC - state network information center ) - 77.7% search query market share for Baidu (Google only has 18.3%) (Q3 2011, Figure by iResearch) - HUGE advantage in « natural » search results for PPC customers (Baidu is about business, more than SEO) By WebMarketing Experts27/04/2012 www.webmarketing-experts.com 2 of 10
  3. 3. How to manage a Pay-Per-Click (PPC) campaign on BaiduStep 1 – Registration when you’re not Chinese Where to start? Well… www.baidu.com By WebMarketing Experts27/04/2012 www.webmarketing-experts.com 3 of 10
  4. 4. How to manage a Pay-Per-Click (PPC) campaign on BaiduStep 1 – Registration when you’re not Chinese So you don’t know Chinese? Ok, first click here (加入百度推广 / Sign up for Baidu Advertising) By WebMarketing Experts27/04/2012 www.webmarketing-experts.com 4 of 10
  5. 5. How to manage a Pay-Per-Click (PPC) campaign on Baidu Step 1 – Registration when you’re not Chinese 8 – URL of company website 4 – Company address Summary of what you get now : 2 – Contact phone number 6 – Mobile phone number1 – Location ofyour company3 – Company name5 – Name ofContact Person7 – e-mail address By WebMarketing Experts 27/04/2012 www.webmarketing-experts.com 5 of 10
  6. 6. How to manage a Pay-Per-Click (PPC) campaign on BaiduStep 1 – Registration when you’re not Chinese Wait, what’ s in the dropdown ?Chinese provinces… Not in China ? Select the last option (国家及其他/various countries) By WebMarketing Experts27/04/2012 www.webmarketing-experts.com 6 of 10
  7. 7. How to manage a Pay-Per-Click (PPC) campaign on Baidu Step 1 – Registration when you’re not Chinese Another dropdown ?Says« Cities » butin fact lists afew specificcountries :From top tobottom, « variouscountriesandregions », SouthKorea, Malaysia, Japan, Singapore, Indonesia ). By WebMarketing Experts 27/04/2012 www.webmarketing-experts.com 7 of 10
  8. 8. How to manage a Pay-Per-Click (PPC) campaign on Baidu Step 1 – Registration when you’re not Chinese Not in Asia ? Had to select the first option?After filling out the other fields – see slide 5 –, you hit the red button (提交申请).Then you wait…Some days (yes, days) later, you get an e-mail… By WebMarketing Experts 27/04/2012 www.webmarketing-experts.com 8 of 10
  9. 9. How to manage a Pay-Per-Click (PPC) campaign on Baidu Step 1 – Registration when you’re not Chinese What does it mean?It means : Thank you for your application – etc., etc. – Please call us andprovide the name and address of your registered company branch located inChina… Does it mean i actually HAVE to have a company branch in China to advertise on Baidu ? Well yes. Well my company has no presence in China. I guess I can call it day ?Contact webmarketing-experts now (www.webmarketing-experts.com), and we’llregister and manage your Baidu PPC Campaign for you. No need to worry, we declareyou as the ultimate owner of the campaign and ads to Baidu, you never lose control.We are pros. By WebMarketing Experts 27/04/2012 www.webmarketing-experts.com 9 of 10
  10. 10. How to manage a Pay-Per-Click (PPC) campaign on Baidu Step 1 – Registration when you’re not ChineseBut yes, we’ll be back here with new tutorials on how to manage PPC campaigns onBaidu. Thank you ! 谢谢! By WebMarketing Experts 27/04/2012 www.webmarketing-experts.com 10 of 10

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