From Service Design Network Conference, June 2016
How does design contribute to growth and prosperity? Drawing on experience of over fifteen years of measuring the impact of design for government, this talk looks at the pitfalls and potential for successfully demonstrating design’s value to the wider world. From design in healthcare to designing employment support services, project by project it explores practical ways that design has needed to deploy increasingly rigorous ways to measure its impact. Using a range of recent examples where the Lab has successfully blended design tools with data science to build robust evidence for decision-makers. It contains the latest insights on productivity and efficiency.
It also shows how the Policy Lab has been using speculative design and critical design techniques to develop prototypes for new policies. Reflecting on how design thinking can be used as a process to aid decision-making combining lean analytics, user insights and real time prototypes.
Finally it asks how design can be used as a powerful tool for moving from predictive analytics towards prescriptive analytics.