Are you ready for the Holiday Season? We're here to help with a 19-point checklist to prepare your online store and get ready for Black Friday, Cyber Monday & Christmas.

1. How to Prepare Your Online Store
for The Holiday Season

2. The Holiday Season is right around the corner. During Black Friday and Cyber
Monday there is a tremendous increase in website visitors and this trend won’t
disappear until Christmas. This increase in traffic can cause a lot of stress for
ecommerce site owners and digital marketers. To save yourself from the stress,
you need to prepare your store in time. Here’s a list of 19 points that will help you
to prepare your online store and be more profitable this Holiday season.
ABOUT

3. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 3
PREPARE YOUR WEBSITE
Understanding the success or failure of last year’s campaigns
can help you create better campaigns this year.
ANALYZE AND LEARN
01
Too many visits at the same time can crash your website. You
should check with your website host directly.
MAKE SURE YOUR WEBSITE CAN HANDLE
THAT TRAFFIC
02
You can tailor your website for the Holiday Season with a few
small changes, like a countdown timer to the header or
changing the banners.
FIT THE LOOK OF YOUR STORE TO THE
HOLIDAYS
03

4. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 4
PREPARE YOUR WEBSITE
Make sure it’s easy to browse your products and make a
puchase from your store on phones,
OPTIMIZE YOUR SITE FOR MOBILE
04
Poorly crafted and unclear navigation will make people turn
around and leave your website as fast as they can
CREATE BETTER NAVIGATION05
You should already plan for next year by setting up
heatmaps on your site. Heatmaps show you precisely where
your visitors click.
SETUP HEATMAPS
07
Here are a few examples you can add: Black Friday offers,
Christmas offers, Gifts for men/women.
CREATE HOLIDAY-FOCUSED CATEGORY
PAGES
06

5. JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 5
BOOST YOUR MARKETING COMMUNICATION
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If you have a huge email list filled with previous
buyers and leads, start communicating with them
asap. Remind them that they can buy their Christmas
presents now without waiting in long lines.
INVEST MORE ENERGY IN EMAIL MARKETING
During the Holiday season it’s vital
that you increase your social media
presence. Publish as many Holiday-
focused posts as you want.
BE ACTIVE ON SOCIAL MEDIA
I’m sure you’ll be running PPC ads on
Facebook and Google AdWords. Be sure
to plan your ads and ad copy in time.
PLAN YOUR ADS AND BUDGET
Boosting your content marketing can give
you a big advantage against the
competition. You can write a blog post
sharing Black Friday shopping tips, or
Christmas decorating ideas. It’s not only
useful to your visitors but also helps SEO.
FOCUS ON CONTENT MARKETING
If you don’t have an email list yet, or it’s
just too small, take advantage of the highly
increased traffic and set up onsite
retargeting campaigns.
ONSITE RETARGETING CAMPAIGNS

6. VISIT OUR BLOG!
Want to see the last 7 points and real-world examples?