How A Digital Marketing Agency Can Help Build Your
Business
With the massive surge in tech-savvy and smartphone-dependent customers, more
businesses than ever have started investing in digital marketing strategies in order to stay
competitive. Highly rated digital marketing agencies offer modern marketing solutions
including website and app design, pay-per-click (PPC) advertising, search engine
optimization (SEO), search engine marketing (SEM), content creation, social media and
email marketing, as well as other unique marketing services such as video production and
content marketing. However, most businesses at some point ask the same questions: are

these marketing strategies beneficial—and should my small businesses hire a digital
marketing company?
At OptiWeb Marketing, we understand how hiring a digital marketing company can help
your business grow. Keep reading to learn more about the various business benefits of a
digital marketing agency.
How A Digital Marketing Agency Can Grow
Your Business
1. Access To Modern And Innovative Tools

Effective digital marketing requires a unique set of tools and technologies. An experienced
digital marketing agency will provide the resources you need to enhance your business’s
online presence, including your social media strategies, content marketing, SEO, and PPC
advertising. Free tools like Google Analytics and Google Search Console can also be
beneficial, particularly for small businesses that are operating on limited budgets. These
tools are sufficient to generate basic reports, perform keyword research, and engage in
other marketing initiatives.
However, if you are planning to take your business up a notch or utilize more advanced
features, you will need to invest in premium tools like SEM Rush, AHREFS, Screaming
Frog, Whitespark, Ubersuggest and more…
2. Increase Your Online Presence
An online presence does not always mean ranking on the search engine results pages or
having thousands of followers on Facebook or Instagram—although these metrics definitely
have their advantages. Having an influential and consistent digital presence means that

users can easily find your business when they conduct a basic search through a search
engine like Google. A robust online presence begins with covering the basics—creating
profiles and listings following the best practices and search behaviors of your target
audience on social media applications such as Facebook, Google My Business, Instagram,
LinkedIn or other digital platforms in your market. At OptiWeb Marketing, we work with our
clients to create powerful SEO, PPC, and social media campaigns that aim to build and
solidify your online presence. Our digital marketing experts help businesses grow their
brands by building social communities, focusing on the right keywords, and creating search-
and user-friendly content for a variety of platforms.
3. The World Of The Internet

The main motivation for businesses to hire a digital marketing company goes beyond
costs. In reality, traditional marketing is all but obsolete. The number of people reading a
paper newspaper or listening to an AM/FM radio has significantly decreased in the digital
age. Every day, analog technologies are replaced by online counterparts such as social
media, streaming services, podcasts, and user-created content.
This transition away from traditional marketing means that if your marketing efforts are not
digital, they will fail to reach a widespread audience. However, it is necessary for
businesses to spread their marketing approaches and keep an eye on the competition and
market trends. If your competitors are using social media marketing and you are still
committed to conventional marketing, you will quickly fall behind.
By using examples from your competitors and exploring their strengths and weaknesses,
OptiWeb Marketing can help your business adapt and reach new heights within a crowded
marketplace. Without help from a digital marketing agency, your business may fail to
stand out from the competition.
4. Adapt To Search Engine Algorithms

Search engine optimization is among the most basic techniques to increase your online
presence and drive more website traffic. Google consistently releases algorithm updates
that may affect your SEO strategies. To take full advantage of your digital marketing efforts,
make sure that your digital marketing team keeps an eye on search engine algorithms.
Through careful monitoring, they can easily adjust your strategy and keep your pages from
getting de-ranked.
At OptiWeb Marketing, we have seen many companies begin and end their SEO efforts with
backlinks, keywords, and content. However, page speed, site structure, a responsive web
design and blogger outreach are equally essential.
5. Develop Long- And Short-Term Strategies

At OptiWeb Marketing, we have witnessed campaigns run from six months to one year, with
each focusing on specific key performance indicators (KPIs) such as generating a specific
number of leads or sales. Your digital marketing agency should ensure that your short-term
plans are compatible with your long-term goals through a monthly or bi-annual evaluation.
Your campaign must be influential enough to deliver the results you are working towards,
while still having the flexibility to adapt to industry changes such as algorithm updates.
6. Manage Your Budget
Digital marketing agencies, such as ours, help businesses create realistic and achievable
budget plans, as well as allocate resources for their SEO, PPC, social media, and content

strategies. Our initial research will determine which platforms have the best and poorest
performance, thereby guiding budget allocation. This technique ensures that the funds you
invest will minimize your marketing campaign’s weaknesses while maintaining and
enhancing its strengths.
7. Customize Your Message
Discover which graphics and messages are performing well and which are lagging behind
by doing an A/B split test for landing pages and websites. When two variants of the same
web page are shown, you will be able to determine which variant drives more conversions
and eventually gives better results.

One of the most effective ways that digital marketing can positively impact the success of
your business is through customized ads designed based on real-time feedback and
analytics.
8. Work Towards Gaining New Followers
Social media marketing has an influential way of getting more social media followers,
advertising services, or products on different social media platforms and among groups of
people based on their interests. OptiWeb Marketing can help your business build its online
presence on different platforms such as Instagram, Facebook, YouTube, LinkedIn, Google
Business, TikTok and others. We also ensure consistent messaging—and that appropriate

images and content are posted on each platform, whether it is a message on Facebook, a
photo on Instagram, or a video on YouTube.
9. It Is All About Relevance
Digital marketing helps keep businesses relevant, especially with the use of content
marketing. Google, along with other search engines, make fresh content a priority over
older pages. Similarly, customers look for companies that are active on social media and
regularly engage with their customers.

Content marketing is by far the best way to build your brand, attract readers, and keep
customers interested in what you have to offer. It also helps to establish brand credibility
and highlight your experience and expertise in the industry.
10. Getting Noticed
One of the most challenging aspects of setting up a new business is the lack of brand
recognition. It is extremely difficult, or practically impossible, for a customer to purchase
your products or services if they are not even aware of your business. In such cases, digital
marketing can help your brand gain recognition on the internet via ads, social media, SEO,
and other digital strategies.

At OptiWeb Marketing, we believe that outsourcing digital marketing services will open up
numerous growth opportunities for your business and brand. Our skilled and experienced
professionals work with you to achieve your digital marketing goals. If you are interested in
learning more about how we can help your business grow, get in touch with us today!