It’s Time to End Mobile Blindness Across Marketing
Ryan Grenier – VP of Product Development
APSALAR MOBILE DMP:

#MAU2015
ABOUT APSALAR
MMP
AND PARTNER
45K+2.3B+ 100+
DEVICES
TRACKED
GLOBAL
FOOTPRINT
APPS
WITH SDK
MCOMMERCE
FOCUS
MCOMMERCE
CLIENTS
NO CONFLICT OF
INTEREST
USA
INDIA
BRAZIL

#MAU2015
COMPANIES MUST CATCH UP TO CUSTOMERS
40% PC Web
8% Mobile Web
52% Apps
CONNECTED CONSUMER TIME
2014

#MAU2015
MOST DATA MANAGEMENT
SYSTEMS ARE COOKIE-BASED
BLIND
TO 52% OF BEHAVIOR

#MAU2015
COMPLETE MOBILE DATA MANAGEMENT
APSALAR
ATTRIBUTION
APSALAR
AUDIENCES
APSALAR
DATASYNC
MOBILE DMP

#MAU2015
APSALAR ATTRIBUTION
Rich data to rank marketing effectiveness
{Optimized for ecommerce, retail,
travel, and personal finance }
MMP and strategic partner to all
major inventory sources
Impressions
Ad clicks
Installs
App Launches
In-App Browsing
In-App Purchases
Custom Events
ARPU
LTV
Revenue

#MAU2015
APSALAR AUDIENCES
Accommodates any existing infrastructure
{ Mobile-first omni-
channel data management}
Unite your App, Mobile/PC web, CRM, other data
Create persistent omni-channel profiles
Enhance profiles with 3rd party behavioral data
Custom analytics and insights
Create high performing audiences for future marketing

#MAU2015
APSALAR DATASYNC
Securely share audiences and data across platforms
Set business rules in Apsalar interface
Data automatically formatted to each platform
Step-by-step rules builder
{Simple and safe platform
integration and data sharing}

#MAU2015
MODULAR TO BE ACCRETIVE
APSALAR
ATTRIBUTION
APSALAR
AUDIENCES
APSALAR
DATASYNC
MOBILE DMP

#MAU2015
3 EXAMPLE USE CASES
• Identify web only, app only, and web
plus app buyers and compare LTV
• If hypothesis is valid, field mobile install
marketing efforts against web buyers
“Would my web customers buy
more if they had my mobile
app?”
• Match in-app browser device IDs to PC
retargeter cookies
• Deliver targeted messages to close
sales in highly efficient PC Display
• Match cookie IDs of website
browsing to mobile device IDs
• Use precision email, push
notifications and Mobile Display
advertising to reach customers as
they travel
“I lose sales to competitors from
my travel customers who browse
in-app but buy on the PC web.”
“I could drive incremental
purchases from web travel
buyers if I could deliver targeted
messages to their phones.”

#MAU2015
COLLECT
MEASURE
UNITE
ENHANCE
SEGMENT
PROTECT
SHARE
IT’S YOUR MOBILE DATA
IT WITH MOBILE DMP

#MAU2015
THANK YOU
Ryan Grenier
VP of Product Development
APSALAR
www.Apsalar.com