2. Campus Profile
• Texas Public, COPLAC, Master’s (medium)
• Population = 6,000+ students
– 25% residential
25% residential
• Registered Organizations = 120+
• Offi
Office of Student Develop. & Orientation
fS d D l &O i i
• Available Resources
– Human
– Fiscal
June 22, 2012
3. OrgSync Background
• Partnered in Summer 2011
Partnered in Summer 2011
• Implementation 2011‐2012
– Fall = Student Organizations
– Spring = Individual Students
• Student Organization Requirement
– Semesterly Renewals
– Soft Launch
June 22, 2012
4. Outcomes
• Acquire promotional ideas for enhancing
q p g
awareness and adoption of OrgSync by
student groups/organizations.
g p/ g
• Discover strategies for marketing OrgSync
to individual students.
to individual students
• Understand basic components of branding
as they relate to successfully marketing
th l t t f ll k ti
OrgSync to a campus community.
June 22, 2012
5. Pre-Awareness
(prior to implementation)
• How will your campus community know
How will your campus community know
OrgSync is coming? What kind of response
will it receive?
• Why Important?
• Strategies
g
– Tailored Campus‐Wide Email (students vs. faculty)
– Letters to Organizations and/or Advisors
– Teasers
T
– Councils or Meetings
– Involvement of Stakeholder During Selection Process
Involvement of Stakeholder During Selection Process
June 22, 2012
7. Who is Your BASE?
• Student Organizations
Student Organizations
– Leaders/Officers
– Ad i
Advisors
– Members
• Individual Students
• Faculty/Staff
June 22, 2012
8. Target = Student Orgs
• Nature of OrgSync Training
Nature of OrgSync
– Excitement, Anticipation or Apathy?
– How do you reward attendees?
How do you reward attendees?
– Can you put something in their hands?
• Postcards, task list, resources (website)
( )
• Features to Emphasize
• Incentives for Adoption
Incentives for Adoption
• Continual Training Opportunities
June 22, 2012
9. Target = Individual Students
• Features to Emphasize
p
• Orientation & Classes
• Strategies
– Banners & Posters (Wall, Stick & Floor)
– Postcards & Magnets
– Highlighters & Awareness Bracelets
– Kiosks & Large Meetings
– Auto Groups (member as soon as register)
Auto Groups (member as soon as register)
• Online Presence
June 22, 2012
10. Target = Faculty/Staff
• Features to Emphasize
• Training, Access & Availability
• Strategies
– Pens, Highlighters & Notepads
– Food
– Appeal to Greater Purpose/Educational Value
• Use of Advocates
Use of Advocates
• Who Else Should Know?
June 22, 2012
11. What is Your BRAND?
• Name
• Slogans
• Color Schemes
• Fonts ’
Get Syncd
• Logos/Images
Green is the new Maroon!
June 22, 2012
12. What is Your BUDGET?
• Would you rather have someone know
Would you rather have someone know
about OrgSync and choose not to use
it or not know about OrgSync at all?
it or not know about OrgSync at all?
• Allocate 10‐25%
• More than Invoice
h
– Training
– Promotion
– Staff
June 22, 2012
13. Learning Moments (pros)
• Organizational Requirement (soft launch)
g q ( )
• Pre‐Notification, Teasers, and PR
• Training Access & Availability
Training Access & Availability
• Segment the Market
• Postcards, Banners & Writing Instruments
Postcards, Banners & Writing Instruments
• Social Media
• Power Users Lunch
Power Users Lunch
• Office Commitment & Orgs of Interest
June 22, 2012
14. Learning Moments (cons)
• Initial Student Account Setup
Initial Student Account Setup
• Specific Start‐up Training
• Required Training
– Nature/Number of Attendees
Nature/Number of Attendees
– Materials: Shirts & Handouts/Postcards
• Awareness Bracelets
Awareness Bracelets
June 22, 2012
15. Ideas and Best Practice
(a group activity)
• Brainstorm ideas and/or share best
Brainstorm ideas and/or share best
practice on effective promotion to
p
increase awareness and adoption for a
target group
– Student Organizations
– I di id l S d
Individual Students
– Faculty/Staff
• Prioritize and create a Top 3 List
Prioritize and create a Top 3 List
• Be prepared to share
June 22, 2012
16. Thank you for
your attendance and
tt d d
participation!
matthew.park@mwsu.edu
(940) 397 4500
(940) 397‐4500
http://activities.mwsu.edu
June 22, 2012
