Toyota case study

1. TOYOTA CASE STUDY
Osamah Almaamari
FIRST SEMESTAR
2017/2018

2. Presentation OutlinePresentation Outline
• Introduction
• General Environment Analysis
• Mission Vision And objective
• SWOT Analysis
• Conclusion

3. IntroductionIntroduction
• Inception of Toyota – Founded by Kiichiro
Toyoda, Japanese businessman in 1937
• 3rd positioned in automotive company in the
current market
• Competitors of Toyota - General Motors and
Ford in United States and Honda in Japan.
• Sale of Vehicle by unit- 8.871 million units
• Net Income earned in 2013 - Yen 962.1 billion

4. General Environment AnalysisGeneral Environment Analysis
• The general environment analysis process
has four steps:
• Scanning, monitoring, forecasting and
assessing (Hanson et el. 2011).
• Has six segments:
• DemographicDemographic: Toyota faces a decreasing
population in Japan (-0.1%)
• Macro economic:Macro economic: -Interest rates, exchange
rates & inflation. Rise in Yen makes Japan a
high cost production location & requires Toyota
to move production overseas

5. CONCON
• Political/LegalPolitical/Legal: - Laws enacted in some countries to
reduce Cos create challenges to Toyota.
• Socio-culturalSocio-cultural: - Changes in values and preferences of
customers and the society at large provides both threats
and opportunities.
• TechnologicalTechnological: There is a technological shift taking
place in the automobile industry. while Toyota continues
to stick with hybrid technology, other companies (such
as GM with the Chevy Volt) are starting to introduce all
electric vehicles.
• GlobalGlobal: - The move toward the globalization of markets
requires Toyota to become more of a global company.

6. MISSION VISIN AND OBJECTIVEMISSION VISIN AND OBJECTIVE
• MISSIONMISSION : To attract & attain customers with
high-valued products & services & the most
satisfying ownership experience in the world
• VISIONVISION : To be the most successful & respected
car company in the world
• OBJECTIVEOBJECTIVE : World domination with regard to
car supply. The company seeks to achieve
market leadership by delivering value to
customers & providing high quality vehicles

7. SWOT AnalysisSWOT Analysis
StrengthsStrengths:
•Strong focus on research and development
(R&D)
•The most valuable automotive brand in the
world
•Toyota Production System
•Competence in hybrid vehicle production

8. CONCON
WeaknessesWeaknesses:
•Lack of competence in autonomous
vehicles
•Negative publicity due to large vehicle
recalls
•Weak presence in China
•Poor brand portfolio

9. CONCON
OpportunitiesOpportunities :
•Fuel prices are expected to rise in the near
future
•Demand for autonomous vehicles
•Timing and frequency of new model
releases

10. CONCON
ThreatsThreats :
•Rising Japanese yen exchange rate
•The automotive industry is subject to
various governmental regulations
•Increasing competition in the worldwide
automotive market
•Toyota may be adversely affected by
natural disasters

11. ConclusionConclusion
• Toyota has sources of strong competitive
advantages in global automotive industry, such
as TPM, value chain, strong brand, wide product
offering and hybrid vehicles .
• Major recalls, economic crisis, natural disasters
and intense global competition have posed
serious challenge for Toyota
• Growing emerging markets and shifting
customers demands offer opportunities for
Toyota to attain superior profitability and growth