2. 2009 USCG Accident Statistics:2009 USCG Accident Statistics:
Key FindingsKey Findings
Deaths: 736 vs. 709 (in 2008) = 3.81% increase
Drownings: 543 vs. 510 (in 2008) = 6.5% increase
Accidents: 4,730 vs. 4,789 (in 2008) = 1.23% decrease
Injuries: 3,358 vs. 3,331 (in 2008) = 0.81% increase
Almost three-fourths of all fatal boating accident victims
drowned, and of those, eighty-four (84) percent were not
reported as wearing a life jacket.
4. National Campaign: OverviewNational Campaign: Overview
National Safe Boating Week: May 22 – 28, 2010
Events were held all over the country during NSBW,
throughout the summer
Events could be posted on our web site under “Events”
“Wear It Florida”: Life Jackets for Life Tour
May 23 – 27, 2010: started in Jacksonville, ended in
West Palm/Riveria Beach
First year for this – other states in the future?
6. National Campaign: OverviewNational Campaign: Overview
• Media Efforts:
– Press Releases
• In first 24 hours, 69 online news outlets published the
release, representing more than 27.5 million
impressions (potential viewers).
– E-Newsletter Blasts
• Sent to over 22,000 recipients.
• More than 5,000 recipients opened the email,
representing a click rate of 3.4% (more than average).
• Overall, the email drove more than 1,300 unique visitors
to the North American Safe Boating Campaign
• Campaign Outreach Materials:
– Magnetic Postcard
– Talking Points
– Campaign Mailer
– Lenticular Postcard / Poster
8. National Campaign: NontraditionalNational Campaign: Nontraditional
OutreachOutreach
• “The Life Jacket
Safety Dance” uses
Facebook Connect
to customize your
own video
• The entire
promotion for this
project has been
viral
9. National Campaign: ContestsNational Campaign: Contests
“Be a Survivor: Wear It!” Contest
National Safe Boating Council put together “prize
package” including inflatable life jacket
Contest ran from May 22 – September 6, 2010
Float Yourself Float-O Contest
www.FloatYourself.com
10. ““Be a Survivor: Wear It!”Be a Survivor: Wear It!”
8/4/2010: Lake Mohave, NV 9/4/2010: Off the coast of LA
12. ““Wear It!” Targeted CampaignsWear It!” Targeted Campaigns
“Wear It Tennessee!” – 3rd
year
“Wear It Michigan!” – 2nd
year
“Wear It New York!”
8th
in drownings in 2008
9th
in accidents in 2008
Focus on experiential marketing, educating and
promoting (inflatable) life jackets
13. Inflatable Life Jacket World Record EventInflatable Life Jacket World Record Event
Inflatable Life Jacket World Record Day
Held on Thursday, May 20, 2010 at 11:00 EDT / 8:00 PDT
1,154 participants
Goal: Promote life jacket wear, specifically inflatable life jackets,
and general boating safety
www.ReadySetInflate.com
User-friendly format for Event
Organizers/Media/Educational
Component:
Join an Event/Organize an Event
Media Section
Videos/Photo Galleries
RESOURCES for Event Organizers
14. Inflatable Life Jacket Education KitInflatable Life Jacket Education Kit
Kit is intended to educate about inflatable life jackets
Kit Includes:
Flip Chart
1 Suspender inflatable life jacket and 1 belt-pack inflatable life
jacket and extra cylinders for demo
Educational DVD/Sample PSAs
Additional supporting materials (posters, reading materials, etc.)
The Kit is available for purchase from the NSBC for $225
(including shipping and handling)
15. North AmericanNorth American
Safe Boating Campaign SupportSafe Boating Campaign Support
Free Resources, including brochures, posters, and
stickers are available for your campaign efforts
The NSBC offers an array of paid resources for your
“Wear It!” campaign
16. National Safe Boating Council
Rachel Burkholder, Communications Director
outreach@safeboatingcouncil.org
www.SafeBoatingCouncil.org / www.SafeBoatingCampaign.com