Since 1997 Health Genesis has selected the most qualified brands, bringing world class quality and purity into each nutritional supplement they provide to a worldwide market. The Health Genesis team consists of people who are natural explorers and passionate about the healthful ingredients found in nature. They are committed in finding the purest and most effective combinations backed by research. Their extensive product line, coupled with their focus on quality, complementary turnkey private label services and low prices have led to a phenomenal growth in both retail and wholesale segments. Health Genesis turned to NetSuite and OzLINK to support this business expansion.

1. Phone: 508-366-1969
sales@ozdevelopment.com
www.ozdevelopment.com
CASE STUDY
“NetSuite and
OzLINK provide an
extremely flexible
solution to support
our growth."
-Albert Tietjen,
Director of eCommerce,
HealthGenesis.com
At a Glance:
Since 1997 Health Genesis has selected the most qualified brands, bringing
world class quality and purity into each nutritional supplement they provide to a
worldwide market. The Health Genesis team consists of people who are natural
explorers and passionate about the healthful ingredients found in nature. Their
extensive product line, coupled with their focus on quality, complementary
turnkey private label services and low prices have led to a phenomenal growth
in both retail and wholesale segments. Health Genesis turned to NetSuite and
OzLINK to support this business expansion.
Key Benefits:
 Increased operational performance 42%, while handling
400 orders daily
 Lowered back-orders with more accurate inventory visibility
 Leveraged bar code scanning, saving over $37,500
The Challenge:
Health Genesis was balancing the demands of a high growth company serving
global markets. Given their product line of nutritional supplements, a lot of the
products look similar. There are multiple packing options, multiple varieties,
custom pricing and a growing list of brands. With an expanding SKU list, growing
order volumes, and additional staff in the warehouse, the old “domain”
knowledge of order fulfillment needed to be optimized.
 Similar looking products with different attributes could get mixed up
 Selling across multiple distribution channels made managing inventory
tricky, resulting in too many back orders, and stock-outs
 Strict adherence to FIFO principles and FDA compliance
 Bringing on new and temporary warehouse staff took too long
The Solution:
Health Genesis embarked on an ambitious overhaul of their core systems. They
selected NetSuite for the core ERP and OzLINK for a fully integrated order
management process. OzLINK extends NetSuite by integrating Magento and
ChannelAdvisor, providing mobile bar code scanning, and OzLINK shipping in the
warehouse. The results include:
 Order details flow automatically from Magento, ChannelAdvisor, and
multiple web stores into NetSuite.
 Warehouse processes such as receiving, picking, put-away and shipping
provide real time updates to NetSuite
 Bar code scanning increases order accuracy and warehouse productivity
HealthGenesis.com
Energizes Fulfillment
with OzLINK
Industry:
eCommerce
Wholesale Distribution
Oz Solutions:
OzLINK Mobile
OzLINK Shipping
OzLINK Channel
Applications:
NetSuite
Magento
ChannelAdvisor