Library Entertainment & Workshops: Creative Activities for Infotertainment
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lecture presented by Zarah C. Gagatiga at PAARL's Summer National Conference on the theme "“Library Tourism & Hospitality: The Business of Endearing Philippine Libraries and Information Centers to Publics” held at San Antonio Resort, Baybay Beach, Roxas City, Capiz, Philippines on April 27-29, 2011
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Library Entertainment & Workshops: Creative Activities for Infotertainment
- 1. Library Tourism & Hospitality PAARL Summer Conference 2011 San Antonio Resort, Baybay Roxas City Library Entertainment & Workshops: Creative Activities for Library Infotainment / Edutainment Zarah C. Gagatiga http://lovealibrarian.blogspot.com zarah.gagatiga@gmail.com
- 2. Survey tayo! What kind of library do you manage? Identify the kind of community it belongs and existing competition (internal or external) if any. Who are the clients of the library and the key people in the community? What services, programs and resources can your library show, tell and “sell” to clients?
- 3. Survey tayo! What activities are currently in place to inform people of available services, programs and resources? How frequent do library clients access these services, programs and resources? How much time is spent in preparing for the dissemination of information on the library’s services, programs and resources? BUZZ groups
- 4. Marketing’s 4 Ps + 1 Product Knowing the 5 Ps is Place an essential Positioning background for library infotainment or Price edutainment. PEOPLE INFORMATION + ENTERTAINMENT EDUCATION + ENTERTAINMANT
- 5. Learning trough a medium that is fun and substantial FORMAT - How do I CONTENT - What is want to deliver the the message? message?
- 6. Samples of Library Infotainment/Edutainment Sesame Street - Cookie Monster in the Library Hartland Public Library - No Dogs Allowed ASU: The Library Channel - Library Minute
- 7. Let’s think! What struck you from viewing the video clips? What implications and conclusions can we draw from the exercise? Going back to FORMAT and CONTENT, think of a message you want to deliver or sell to your client. How do you envision a library edutainment for this “message”?
- 8. More! More! More! Traditional practices Newsletters, brochures, handbooks Location Based Edutainment Interactive and participatory (museums, parks, malls) Using broadcast media and WEB 2.0 Blogs, websites, social networking sites Podcasts, online videos Radio and TV - UP Diliman and DLSU Dasma-Cavite
- 9. Parting Shot Edutainment is a marketing concept but remember, CONTENT is KING! A knowledge society places great importance on education and enrichment. Edutainment as a marketing strategy is a COMMUNICATION process Feedback is valuable to keep the process going, a tool for assessment and evaluation.
- 10. Open Forum / Response