Team start up opportunity analysis project 6

Opportunity Analysis
Project
Team Start-Up @venture-lab
Stanford University

Freebirds :
Solo Tourism Together!
Index:
1. Startup Idea
2. Lessons Learned from Customer Feedback
3. Survey
4. Market Size Analysis
5. Face to Face Interviews with Customers

1.Startup Idea
Have you ever traveled alone before?
In case we can find someone with same interest and same day-off
with you, would you consider yourself to go traveling with them?
"Freebirds" is about a community,
who "accidentally" traveling to the
same destination and same time, so
why don't we arrange a traveling
together with our new friend from all
around the world with different
culture ?

How it is work:
- Anyone can register and make a profile
in order to start a group.

-A member can open a group, pickup
a location and time.

-Then, other members can register
in the group and start planning.

How it is work:
-The web provide a feature of making
a schedule, change it, add reservations, and so on.

- People can evaluate their trip and share
their photos and recommendations.

- The web provide a list of activities
and interest in each city.

- The web provide a search engine for hotels,
cars, activities tickets…etc

Revenue Streams
Revenue should come from advertisement,
and % per each reservation through the web

2. Lessons Learned
from Customer Feedback
To summarize Last Interview (old assignment)
All people think that it is a good idea and
Almost all people want to use this website.
But, half of people think we need to raise a
concern about the security or safety.

Urgent task is security.
How to make customer believe in our security policy?

2. Lessons Learned
Customer Feedback about security ( in the old assignment)

For example.
Do you have any suggestions for improvement?

I'm not so sure about the security or safety for
the trip as I'm afraid of deception. So, if the
website is able to confirm or detect the person
whether they're not criminal, it will be cool. Graduate Student

2. Lessons Learned
Customer Feedback about security ( in the old assignment)

For example.

Yes, of course. I would like to know how the
website will guarantee about each member's
safe while is traveling with their program.
Graduate Student

2. Lessons Learned
So we brainstorm about solution for security. Results :
1.Member-Activity Ratings
Rating levels of Member :Tool for Member Rating / Review /
Recommendation
2.Type of Member
- A general member Using email address,facebook account
- A verified member
Verify account using visa, paypal or mastercard .To verifiy that
he/she is who he/she says he/she is A verified member then
receives a Badge next to their profile.

2. Lessons Learned
So we brainstorm about solution for security. Results :
3.Tips for staying safe ANNOUNCEMENTS on homepage.

4. Some kind of simple mental health test for new member who
wants to become a verified mental health member, put some note
that a verified member will receive certain moral benefits, such as
trustworthiness.

2. Lessons Learned
And then we try to find more experience with other
sites in service like this.
Results : They use…
- Verify account using Visa, Paypal .
- Tool for Member Rating / Review / Recommendation
- Verify address

we will use it to adjust our idea to better fit the customer
needs.

3. Survey
We focus only on high potential customers
-Single 20s professionals
- Old people who want to see the world
- College students groups

Who can travel around his/her country,
continent or the world :
-20 customers(Female 8,male 12)
-In Asia, Europe and America.

3. Survey
How often usually you go traveling in a year?

Never 5%
Once 25%
Twice 10%
>=3 60%

3. Survey
Have you ever go traveling alone?

Yes 85%
No 15%

3. Survey
Why do you go traveling alone?

I enjoy solo tourism more than
traveling together 15%

I can't find relatives or friends with
same day-off 55 %

My relatives and friends doesn't
interested in my tourism destination
30%

Other 0%

3. Survey
In case we can find someone with same interest and same day-off with
you, would you consider yourself to go traveling with them?

Yes 90%
No 10%

3. Survey
What kind of tourism which interesting to you?

Culture Tourism 20%
Nature Tourism 65%
Culinary Tourism 5%
Technology Tourism 0%
Shopping Tourism 10%
Other 0%

3. Survey
Where do you find the information about tourism and travel plan?

Website,Internet 80%
Book, Magazine 5%
Friends, Family 15%
Agency 0%
TV, Radio 0%
Other 0%

3. Survey
"Solo Tourism Together" is about a Web community, who"accidentally
" traveling to the same destination and same ……
Do you want to use this website ? time,

I will join it . 55%
Maybe. 30%
No. 15%

It is an opportunity, benefit from it
for “Solo Tourism Together”.

3. Survey
To summarize our survey
How often usually you go traveling in a year? >=3 60%
Have you ever go traveling alone? Yes 85%
More than half people travel a lot in a year
and almost all people go traveling alone.
Therefore, it is an opportunity, benefit from
it for “Solo Tourism Together”.

3. Survey
- Why do you go traveling alone?
I can't find relatives or friends with same day-off 55 %
My relatives and friends doesn't interested in my tourism destination 30%
- In case we can find someone with same interest and same day-off with you, would you
consider yourself to go traveling with them? Yes 90%

More than half people can't find relatives or friends with same day-
off and some people said that friends doesn't interested in my
tourism destination . Almost all people don’t want to travel alone
and want to go traveling together with someone with same interest
and same day-off . Therefore, it is an opportunity, benefit from it for
“Solo Tourism Together”.

3. Survey
What kind of tourism which interesting to you?
Culture Tourism 20%
Nature Tourism 65%

Almost all people are interested in Nature Tourism and the second is
Culture Tourism .Therefore, We should really focus on nature traveler
and culture traveler in our target customers and also in our web content.

Where do you find the information about tourism and travel plan?
Website, Internet 80%
Friends, Family 15%

Almost all people find the information about tourism on website and the
second is Friends, Family. Therefore, We should really focus on online
marketing strategy. Moreover, Friends, Family are also important .We
should use Viral marketing.

According to :

Potential market:
1. Asia
2. Europe
3. North America
Moreover, we find more information on other sites
in service like us. Interesting example is Couchsurfing
Couchsurfing.org – The world's largest travel community
IAsia, Europe and America are also Potential market.


Couchsurfers by country
Wikipedia


Couchsurfers by city
Wikipedia

USERS Number of Users Industry Figures
CouchSurfing (couchsurfing.org) TravBuddy (travbuddy.com)
Over 3.6 million registered profiles* Over 419,188 travelers**
Monthly Visitors 570,000*** Monthly Visitors 130,000***
United States 12.3% India 19.3%
France7.3% United States 14.8%
Germany6.3%.....*** United Kingdom 6%......***

*wikipedia ** travbuddy ***findthebest
Wikipedia

Estimating Number of Users in this section : Industry Figures
CouchSurfing (couchsurfing.org)
3,600,000***
TravBuddy (travbuddy.com) Old Users New Users
419,188** >5,000,000 >1,000,000
Hospitality Club (hospitalityclub.org)
Estimating (in this section )
= 6,000,000
Tripping (tripping.com) bewelcome.org
Estimating our Users
other websites = 300,000

*wikipedia ** travbuddy ***findthebest

Interviews with users/customers
What do you think about "freebirds.us: Solo Tourism Together"?

I think it's a good idea to make and join the
group for travelling.
Do you want to use this website ?
Engineer
Absolutely, I will join it.

Now, no. I'm looking forward
to seeing Higher fidelity Prototype.

Last question, As you intend to use this website,
Type of Member
-A general member using email address, facebook account can use some Features.
-A verified member Verify account using visa, paypal or mastercard To verifiy that
he/she is who he/she says he/she is. can use All Features. It is something like security &
identity verification feature.

which type of Member do you prefer?
Verify member, If I want to register to verify member,
how much or free?
security is the first priority . pay for safety, it's ok
Or you can make the small group first then you share
the experiences for the trip together. Then
you will increase the capacity of the group


I think it's a very good channel for anyone who
love to travel.

Absolutely yes, because
I love travelling and if I can choose
I don’t want to travel alone. Economist
the website should be promoted
to be known more and it's important
to make it a reliable channel for travelers
Verify member

I think that it's an alternative choice for us.
If we want to have chance to meet new friends
and travel together. For people who are not
serious about seeing new people or stranger.


Um...Yes,
I would like to try
some new things.
Any suggestions for improvement?
to provide information about Pet
- Pet-Friendly Hotels
- The promise of access.
- Pet Travel Guide Entrepreneurship

What do you think about Solo Tourism Together"?
Good! It's a good idea but It is quite difficult for
some Country in Asia to meet via web and hang
out or travel together.
Why difficult ?
some Country in Asia, people are very serious
about meeting stranger.
we have identity verification features.
Can it help to make customer believe
Entrepreneurship
in our security policy?
Yes…maybe, I guess The reliability of the
web is also important and viral marketing
can be used for this issue.


I particularly like visual design of the Prototype,
corporate identity and logo design.
Birds represent independent and free to travel
together around the world. It's very easy to
Understand.

And about "How it work" it will be cool if you can
do all.

Um..Maybe.
Programmer


I though about same idea when I was in business school!
I think there would be demand for meeting new people
and going new places.
Working online ad
Do you want to use this website ? Sure. Why not. technology related group at
internet service company
Do you have any suggestions ?
Would be nicer if I can even find a companion for traveling after I get destination.
How about give rating to individual members?
0 for not show, 10 for great organizer or host?
How about collaborate with local business owner to provide discount
and/or point card for shopping?
How about add auto suggestion for grouping based on profile and travel history?
Need strong differentiation point from the rest of social networking service.
Mock looks good. Why not connect with other service other than facebook ?

-To give rating to individual members
Yes, we have plan about Member-activity ratings
and other suggestions are really helpfull,Thank you so much. Yumi.
Last question,. As you intend to use this website,
Type of Member
-A general member using email address,facebook account
can use some Features. Working online ad
-A verified member technology related group at
Verify account using visa, paypal or mastercard internet service company
To verifiy that he/she is who he/she says he/she is.
can use All Features.
It is something like security & identity verification feature.

For this purpose I sign for verified member so
that I can meet ppl who I can at least trust.

Wow! it is a very interesting website for travelers.
I really like it because I do not worry about my
relatives and friends doesn't interested in my tourism
destination.


Web & IT Yes I do, it sounds good.
Yes, Concern about Tools for safety.
we have identity verification features…...
Can it help to make customer believe
in our security policy? Sure!


I think it's very good. I'm waiting for this
kind of website too. I can find someone
with same interest and same lifestyle to
join and travel together.
I love this idea.


Yes, I want to use this website.
Cosplayers & Manager
To provide a list of interesting activities.

To summarize our learning
we will use it to adjust our idea to better fit the customer needs.

In this Interview :
- All people think that it is a good idea and Almost all people
want to use this website. But, some people think we need to
raise a concern about the security or safety.
- And then we tell them about identity verification features
and the verified member so they think that it will make
customer believe in our security policy.
- Almost all people want to be verified member
Other interesting Feedback, For example :
-Pet Travel Guide
-Viral marketing
-Connect with other service other than facebook
-To provide a list of interesting activities

Thank you.

Team Start-Up @venture-lab
Stanford University

Team start up opportunity analysis project 6

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