A Basic Intro to know Affiliate Marketing

1. - P.PARTHIBAN
DEPARTMENT OF MANAGEMENT STUDIES
PONDICHERRY UNIVERSITY
PONDICHERRY

2. What is Affiliate Marketing…
• A marketing arrangement by which an online
retailer pays commission to an external website
for traffic or sales generated from its referrals.

3. Why Affiliate Marketing…
• Low Starting Price
• Building an affiliate program is not going to cost you thousands, most
companies offer a starting version of affiliate software for about
$30/month.
• Do not Pay for Ads that Don't Work
• You pay to your affiliate just when he brings a successful sale, never
waste money for ads beforehand.
• Increase Site Traffic
• The affiliates' ads placed on their sites will bring new visitors to your
project.
• No Need to Employ Huge Sales Staff
• Save money in your sales department, you don't have to pay to
employees even when the sales are not increasing, employ less
workers and pay to your affiliates only when they bring you a sale.

4. Why Affiliate Marketing…
• Self-Control
• The whole affiliate system is under your control, just you are allowed
to set commissions rates, create promoting banners and links, send
payments to your affiliates, see and control every element of your
affiliate program.
• Higher Chance Customers Find Your Products
• A lot of customers wouldn't find your website with your own
marketing efforts, why not to raise a chance to be more visible by your
affiliates? Your affiliates can have different experiences, ideas and
insights in how to sell your products.
• Better Page Rank
• Inbound links are highly important in raising Page Rank and overall
search engine rankings, get more quality inbound links from your
affiliates. You can predict their sites are relevant, this fact will boost

5. How Affiliate Marketing Works …
• You (affiliate) sign up for an advertiser’s affiliate program, so
that you get an affiliate link (a special URL which contains the
username/id of the affiliate).
• Whenever you mention the advertiser on your website you
uses the affiliate link.
• A customer visit your website and clicks on affiliate link to
visit advertiser’s website.
• The advertiser drops a cookie to your customer’s computer.
• The customer orders something from the advertiser’s website.

6. How Affiliate Marketing Works …
• As the customer completes the checkout process, the
advertiser checks the cookie on his/her computer.
• The advertiser finds an affiliate cookie that belongs to you and
credits you for the sale.
• The advertiser updates the reports to shows all the clicks
(traffic) and sales generated from your affiliate link.

7. When affiliate marketing a great idea…
• When you have a strong connection to the product
• When you want to provide additional value for your
audience
• When you’re okay with taking things slow
• When you have a good reputation with your audience
• When you have a good relationship with a merchant

8. When affiliate marketing is definitely not
so great…
• When you need a reliable source of income immediately
• When you’re worried about security
• You don’t want to manage an affiliate account

9. What is the Amazon Associates
program…
• Amazon Associates is one of the first online affiliate
marketing programs and was launched in 1996.
• The Amazon Associates program has a more than 12 year
track record of developing solutions to help website owners,
Web developers, and Amazon sellers make money by
advertising millions of new and used products from
Amazon.com and its subsidiaries, such as Endless.com and
SmallParts.com.
• When website owners and bloggers who are Associates create
links and customers click through those links and buy
products from Amazon, they earn referral fees.

10. What is the Amazon Associates
program…

11. Some available Affiliate Programs …

12. Few examples of Affiliate marketing
websites…

13. THANK YOU…