Presentatino to GAVO Staff Development on how organisations can Increase their Impact Through Technolgy

1. Increase Your Impact
Through Technology
Josh Hoole
Circuit Rider Development Manager, Communities 2.0

3. What we‟ll cover
1. Aims of Technology
2. Benefits of Great Tech
3. Better Online Comms
4. Some Simple Tech Tools
5. Top Tips for Tech

4. Your Organisation – Reality check
• What‟s your organisations‟ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?

5. The Two Aims of Technology
• Do things better
• Do better things

6. Benefits of Technology?
• No cost / low cost • Wider audience
• Fast • More targeted
• Saves time audience
• Access anywhere,
anytime

7. Good Tech Increases
Efficiency
Effectiveness
Sustainability

8. Better Online Comms - Why?
1. Your website is 1 in 613m
2. Communicate efficiently
3. Reach more people
4. Drive relevant traffic to your site
5. Increase numbers of
members/followers/enquiries/sales

9. One Simple
Aim
Mobilise the right people
to take the right action
at the right time

10. Better Online Comms - How?
1.
Plan Your
5 Things Your Strategy Needs
Aligned to your business plan
2.
3.
4.
Strategy
Knowledge of your audience
Clear goals and measurements
Great stories & lightweight media
5. Integration

11. Better Online Comms - How?
5 Things Your Strategy Needs
1. Aligned to your business plan
2. Knowledge of your audience
3.
4.
Plan Your
Clear goals and measurements
Great stories & lightweight media
5. IntegrationStrategy

12. Share This
and
Find Us On

13. Measure, Measure, Measure
Meaningful Metrics
• Set realistic goals Metric Measurement
and a Measurement
Grow Supporters List # Newsletter subs,
• Create a Metrics RSS Subscribers
spreadsheet
Increase Blog Average #
• Gather, analyse, act comments comments/posts
– perpetual loop Visitors to stay longer Stick rate, average
on site time on site
Increase action # petition signatures

14. Measure, Measure, Measure
Meaningful Metrics
• Google Analytics - what happens on your site
• Key traffic referrers?
• Big influencers on social media?
• Give them some love
• Bring them closer in
• Facebook Insights
• TweetReach

15. Google Analytics

16. Google Analytics

17. Top Tech Tools – Collaborate
Sharing Stuff / Remote Access
• DropBox - Shared &
synchronised file
storage
• Evernote - Capture &
share anything

18. Top Tech Tools – Collaborate
Sharing Stuff / Remote Access
• Small Cost 2GB Cost 50GB
office
server set DropBox Free £79 p.a.
up Small £800 + set
£800 + set up
Business up and on
and on costs
Server costs

19. Top Tech Tools – Events
• Eventbrite - Event
management tool to
manage, promote & sell
your events

20. Top Tech Tools – Comms
Communicate Externally
• Twitter - Short, targeted
& regular messages to
followers
• Facebook - Multimedia
information to
supporters

21. Top Tech Tools – Events & Comms
Communicate with members / clients / donors
Cost for
Cost for 10 Cost for
10,000
users updates
• Promoting users
your new Twitter &
Free Free Free
campaign FB
/ event £1 + Design
£300+
Design time,
time, printing £1 - £300
Printing printing lead
lead time, for other
Flyers time,
postage, costs
postage,
envelopes
envelopes

22. PATCH
1. Improved online marketing &
improved website = increased
donations
2. Facebook & website to highlight
items they are “desperate for” =
more relevant donations
3. No more need for a newsletter =
reduced costs & more time
4. General „backroom‟ tech support
= increased efficiency

23. So, Top 10 Tips
1. Align SocMed strategy 6. Unify your look & feel
to Business Plan 7. Track and target
2. Know your audience referrers
3. Set Goals and 8. Measure your impact
Measurement Metrics 9. Gather, analyse, act
4. Source stories & 10. Adapt and be flexible
lightweight media
5. Integrate your efforts

24. Any Questions?

25. communities2point0.org
@Communities2_0
@jho3446
0845 474 8282