Google is progressing from Mobile First to AI First! Software eats the world, AI eats software! It is digitization on steroids! What does this all that mean? AI enables new applications and services, unprecedented to users and advertisers alike. All major tech companies already invest heavily in AI. But interestingly enough, while the tech progresses, the business models of the big players have not changed at the same pace. So there is still time to get ready for what will be one of the biggest changes in business ever. In this keynote, Johannes Schaback will answer some burning questions: What are the strategies of the major tech corporations? What are their hopes and what is in for us marketers (Bots, Augmented Reality, Personal Assistants, Cloud Services, etc.)? And how will Augmented Reality, made possible thanks to AI, open an entirely new space for applications, creatives and approaches. ● From a Mobile First to an AI First world ● Strategies of the major tech companies ● Relevance of Bots, Augmented Reality, Personal Assistants, Cloud Services

1. Artificial
Intelligence
Johannes Schaback
@jSchaback

2. Johannes Schaback
Johannes SChaback
@jSchaback

4. “We are evolving from a Mobile First
to an AI First world”
Sundar Pichai, CEO Google, 2017
@jSchaback

5. Source: McKinsey Global Institute, Artificial Intelligence,
The Next Digital Frontier
@jSchaback

6. Source: Venture Scanner
2017
Missing:

7. Device that perceives its
environment and takes
actions to maximize its chance
of success at some goal.
@jSchaback

8. “A.I.”@jSchaback
sell!

9. “A.I.”@jSchaback
sell!
“Tiger”

10. “A.I.”@jSchaback
sell!
“Tiger”
price +0.1%

11. “A.I.”@jSchaback
sell!
“Tiger”
price +0.1%
“Hello”

12. Human
Learns from
experience
Machine
Follows
Instructions
@jSchaback

13. Human
Learns from
experience
Machine
Follows
Instructions
Machine
Learning
Learns from Data
@jSchaback

14. What is AI?
@jSchaback

15. What is AI?
@jSchaback

16. What is AI?
@jSchaback

17. Deep Learning

19. 5
Input Modell Output

20. 1
Input Modell Output

22. Accuracy
Data
Deep
Learning
Traditional
M
L
AI Winter to SUmmer?

23. “Software is eating the world”
Marc Andreessen, 2011
@jSchaback

24. 38 Lines
of Code
Source: Vogella.com, Wikipedia

25. Facebook: 60 Million
lines of code
Google: 2 Billion
Lines of code
Source: Codebases, informationisbeautiful.net, YouTube, Quora

26. Software Yesterday

27. Machine
Learning
Software Today
@jSchaback

28. “AI eats Software”
Jensen Huang, CEO NVidia, 2017
@jSchaback

29. Source: United Nations Economic Commission for Europe 2016, Economist.com

30. Data
Product
USers
@jSchaback

31. Your data lives in here

32. The Big Deal
“When Will AI Exceed Human
Performance? Evidence from AI Experts”
Grace, Salvatier, Dafoe, Zhang, Evans,
2017, Link
When will AI
exceed human
performance?
@jSchaback

33. Narrow AI vs. General AI
Child
Average
World
Champion
Human Skills
Performance
@jSchaback

34. Narrow AI vs. General AI
Child
Average
World
Champion
Human Skills
Performance
AI
@jSchaback

35. Impact of AI on Jobs
Human
Skills
AI
Skills
@jSchaback
● Digitized environment?
● 100% data-driven?
● Repetitive vs. constantly
changing?
● Creativity in different domains
required?
● How many others do the
exact same thing like me?
● abstraction, interpretation,
cross-referencing?

36. vs.
The Terminator
Image: movieweb.com, Doctor Brixx
Limitations of AI
@jSchaback

37. Move 37 (link)

38. Commoditizing AI
AIaaS
@jSchaback

39. AI enables Mixed RealityBandwidthto
consumer
Bots
Virtual / Generating Augmented / Perceiving

40. AI + SEO
@jSchaback

41. AI + SEA
@jSchaback

42. AI + SEA
@jSchaback

43. @jSchaback

44. @jSchaback

45. Thank You!
@jSchaback