Media education - a brief history by Shraddha

1. Media Education
A Brief History

2. Media
EVENT /MESSAGE MEDIUM AUDIENCE
MIDDLE METHOD/WAY

3. Magazines New
technologies
Propaganda
Newspapers
TV Internet
Advertisements
Video games
Entertainment
A form of control
Forms of mass communication
Music

4. What is media education?
Media education = process of
teaching and learning
Media literacy = outcome: knowledge
and skills acquired

5. Why study media?
“In most industrialized countries
children now spend more time
watching television than they do in
school”
Livingstone and Bovill, 2001

6. Media is “at the core of experience, at
the heart of our capacity or incapacity
to make sense of the world in which
we live.”
Roger Silverstone, 1999

7. 1930s
Culture and Environment: The
Training of Critical Awareness
F.R. Leavis and Denys Thompson,1933

8. Inoculation
This approach was criticized and
termed “inoculation”
Hollaran and Jones, 1968;
Masterman, 1980

9. 50s & 60s
‘British Cultural Studies’ challenged
the Leavistite notion of ‘culture.’
It was a more inclusive approach and
challenged the distinctions between
high culture and popular culture, and
ultimately between art and lived
experience.

11. 70s
Graham Murdock and Guy Phelps,
1973
In a study of secondary schools they
found that the Leavisite approach was
losing ground amongst younger
teachers. Teachers now wanted to
build upon their students' everyday
cultural experiences.

12. Screen and Screen Education
channelled new developments in
semiotics, structuralism,
psychoanalytical theory, post-
structuralism, and Marxist theories of
ideology.

13. 80s
Len Masterman rejected Leavis’s
middle-class approach . He aimed to
show how media representations
reinforced the ideologies of dominant
groups within society.

14. 90s
Young teachers are at the point where
they have also grown up with newer
technologies so are more likely to
embrace their pupils using it to
express themselves.
Morgan, 1998; Richards, 1998

15. Now
It is important to assess the criticisms
of media education and the context
the approaches are written in.
However, young people are inundated
with new technologies and forms of
media and should be taught to
embrace it in an empowering way.

16. For more information on the importance and
need of media education visit:
A Manifesto for Media Education
http://www.manifestoformediaeducation.co.uk/

17. Resources
 Media Education: An Introduction
Manuel Alvarado and Oliver Boyd-
Barrett, 1992
 Media Education: literacy, learning
and contemporary culture
David Buckingham, 2003