PCI Express

1. PLX Technology, Inc.
Company Overview
October 2013
Silicon without Software is Just Sand
1

2. PLX at a Glance
Public Company
NASDAQ: PLXT, $100M+ Rev., ~58% GM, Profitable
Global Enterprise
~155 Employees, Headquartered in USA
Design Center in India
PCI Express
The Market Leader
Switches & Bridges
Over 70% Market Share and Growing
Connectivity
USB & PCI Bridges/Controllers
Storage Controllers, UARTs
Market Leading Customers
IBM, Dell, HP, Oracle, Cisco, EMC, NEC
NetApp, Fujitsu, Huawei, ZTE, Asus
Fabless Model
TSMC Partner with Designs and Production at 40nm
October 2013
2

3. PLX Connectivity Solutions
PCI Express
Move, Control and Store
PCI Express
Switches & Bridges
Data Center/Cloud
Connectivity
USB & PCI Bridges,/Controllers
Storage Controllers, UARTs
Embedded &
Consumer
….Connecting Everything Else
Supporting other standards….USB, PCI, SATA
October 2013
3

4. PLX PCI Express Solutions
 Proven Shipments
 ~$335M
 ~100M Ports
 All top Enterprise accounts
 New Gen3 Switches
Storage
 12 to 96 Lanes
• 12 in production
• Plus 7 more sampling
Networking
Server
Embedded
 Long Product Life
PC/
Consumer
 8+ years
October 2013
4

5. Growing Data Center/Cloud
 PLX’s Largest Market
 ~75% of PCI Express Sales
 Fast Growing Market
 Spend – Over $450B
 Cloud Traffic – 66% CAGR
 Storage – 42% CAGR
Data Center/Cloud
 Trends Driving New PLX Opportunities
 Virtualization & Convergence
 PCIe SSD Adoption
 Mega Data Centers Being Built
Growing TAM
Sources: Intel, Cisco, IDC, Linley, PLX Estimates
October 2013
5

6. Customers Serving Cloud/Data Center
Servers
First Market that
Developed for Switches
Storage
All Market Leaders Using
PLX PCIe Products
Largest Market
Growth
& Attach Rate
Switches
& Routers
Control Plane Standard
Other Cloud Leaders requested not to be listed
October 2013
6

7. Storage in the Cloud/Data Center
I/O Fan-out, Redundancy & Backplane
Large Switches with PLX added features used throughout
Enterprise Storage Systems. Represents most of the storage
revenue today in the pie chart below.
 Total Storage Doubling Every Two Years
 Standard Bus for Market Leaders
 Storage Systems & HBAs/CNAs
Storage
Storage
Largest Market
Growth
& Attach Rate
Networking
Server
Embedded
October 2013
PC/
Consumer
7

8. SSD Storage in the Cloud/Data Center
Solid State Storage (SSD)
PCIe is interface of choice for the Fast Growing Enterprise Flash SSDs Market. Replacing
Hard Drives….driving a need for many PCIe Switch Ports. Growth Opportunity.
 Switches used to create
connectivity for SSD drives &
cards ….need lots of ports.
 Switches used in
multiple controller card designs
 2-3X per year Growth
 PLX adding features to support
Sources: IDC, Gartner
Phase 1: Switch used as Expander like
SAS Expander.
Phase 2: Adds ExpressFabric IO
Sharing allowing SSD Sharing.
October 2013
8

9. Networking in the Cloud
Control Plane
High Port Count PCI Express Switches
used to control the Network Fabric
 Standard Method for Market Leaders
 Many Designs Still to Ramp
 7-10 Year Life Spans
 New Designs Gen2 & Gen3
Network Interface Cards
and Host Bus Adapters
Used to support multiple fabric controllers or
as a bridge to PCIe Gen3 (in 2 port mode)
 10G Ethernet NICs
 Fibre Channel & InfiniBand
 Used by Market Leaders
October 2013
9

10. Servers in the Cloud/Data Center
Backplanes
Large switches replacing
proprietary costly
legacy backplanes.
 Leverage PCIe Performance
& Low Cost Structure
I/O Fan-out/Expansion
 High-End & Blades
Increases I/O slots & end points
 One of the first markets for Switches
 All Top Servers Suppliers
 PCIe SSDs driving need for more slots/ports
 Storage Servers
GPGPU Computing
Large switches connecting to
multiple PCIe GPUs
 Leverages PCIe Switch ability to
connect many GPUs together
October 2013
10

11. ExpressFabric Quick Overview
“Outside the Box”
ExpressFabric
- PCIe as the Fabric
within the Rack
- Rack Scale Integration
October 2013
11

12. Today’s Data Center
Rest of Data
Center/Cloud
Multiple Fabrics Currently in Data Center
Ethernet, Fibre Channel & InfiniBand
 Drives need for Multiple NICs, Switches
and Cabling Structures
 Power Hungry NIC/LOM on Each Server
 High Power, Cost and Latency
Use of 1U Server “Pizza” Boxes
Squeeze as many CPUs in Rack
 Lower Cost Generic Boxes
 Each must be networked
Server Racks with
Top of Row Switches
October 2013
12

13. Today’s Data Center Rack
Storage
Multiple Fabrics
1-3 Switches
Networking
CPU/Host
LOM/NIC
Ethernet
LOM/NIC
CPU/Host
HBA
LOM/NIC
CPU/Host
HBA
LOM/NIC
CPU/Host
“Bridging”
Devices
NICs, HBAs,
HCAs, etc.
$50 to $500 Each
5-8+ Watts Each
LOM = LAN on Motherboard (Ethernet)
NIC = Network Interface Card (Ethernet)
HBA = Host Bus Adapter (Fibre Channel)
HCA = Host Channel Adapter (Infiniband)
HBA
LOM/NIC
CPU/Host
HBA
PCI Express
CPU/Host
PCI Express
Already available
in Every Box
HBA
Fibre Channel
October 2013
13

14. ExpressFabric® Rack Scale Integration
Shared I/O to Drop Costs & Power
Pushes the Network to Top of Rack with PCie…..Removing Costly NICs/HBAs
Each Host believes they still have a dedicated NIC as before
Summary
Converged Fabric
HBA
ExpressFabric
~½ the Cost
Switch
NIC
PCI Express
~½ the Power
PCI Express
CPU/Host
Retimer
CPU/Host
Switch
CPU/Host
Retimer
CPU/Host
Retimer
PCI Express
CPU/Host
Retimer
LOM = LAN on Motherboard (Ethernet)
NIC = Network Interface Card (Ethernet)
HBA = Host Bus Adapter (Fibre Channel)
HCA = Host Channel Adapter (Infiniband)
High Performance
Low Latency
32Gbs Links (x4)
Scalable to
- 64G (x8)
- 128G (x16)
Copper & Optical
Simple ~ $5
& ~ 1 Watt
PCIe Retimers
PCI Express
CPU/Host*
Fraction of the Cost
& Power of NICs,
LOMs, HBAs
* Placement of the CPU may eliminate need for retimer in
some designs dropping costs and power further
October 2013
14

15. PLX ExpressFabric Demo
PLX ExpressFabric Top of Rack Switch
PLX ExpressFabric Top of Rack Switch
connected to multiple servers via PCI Express
 Shown at IDF, Sept 2013 & will be at SuperComputing, Nov. 2013
October 2013
15

16. Comparison Chart – 10GE & IB QDR
Power/Gbps (w)
Cost/Gbps ($)
Ethernet
$18.0
1.40
$16.0
1.20
$14.0
1.00
$12.0
$10.0
0.80
$8.0
0.60
$6.0
0.40
$4.0
0.20
$2.0
$-
0.00
ExpressFabric
10GE SPF+
10GE LOM
ExpressFabric
10GE LOM
Power/Gbps (w)
Cost/Gbps ($)
$12.0
Infiniband
10GE SPF+
0.35
$10.0
0.30
0.25
$8.0
0.20
$6.0
0.15
$4.0
0.10
$2.0
0.05
$ExpressFabric
IB QDR
0.00
SFP+ = Small Form Factor Pluggable Connector (Direct Attached)
IB QDR = Infiniband Quad Data Rate
LOM = LAN on Motherboard (Ethernet)
ExpressFabric
October 2013
IB QDR
16

17. ExpressFabric® Rack Scale Integration
Shared I/O Box
No longer needs to have Switch at Top of Rack
PCIe Switch Box
HBA
Serving the Rack
Can be in any location
NIC
ExpressFabric
Switch
Flash
Flash
Flash
Flash
Flash
Flash
Flash
Flash
GPU
GPU
GPU
GPU
GPU
GPU
GPU
GPU
GPU
uS
uS
uS
uS
uS
uS
uS
uS
uS
CPU/Host
SSD
Controller
SSD
Controller
PCI Express
Switch
Switch
Enables Shared
SSD Storage
PCIe offers the
Highest Performance
& Low Latency
GPGPU
Computing
PCIe is Standard
for GPUs
Switch
uS
Retimer
Microservers
PCIe as Future
Fabric
GPGPU = General Purpose Graphic Processing Unit (non graphics application)
Microserver = Use of multiple smaller & lower power
October 2013
CPUs (like ARM) in a server rather than Intel Xeon x86 type
SSD = Solid State Drive = Flash Memory
17

18. ExpressFabric Co-Exists
 ExpressFabric Rack Scale Deployment will co-exist with
other interconnects
 InfiniBand in High Performance Computing (HPC)
 Ethernet as Backbone
Ethernet
October 2013
PCI Express
PCI Express
PCI Express
InfiniBand
InfiniBand
Ethernet
18

19. Developing ExpressFabric® Ecosystem
PLX Silicon (our core IP)
High Lane Count Gen 3 Supporting the
ExpressFabric, Clustering with Shared I/O
& Host-to-Host Communications
PLX System Products
(accelerate adoption)
ExpressFabric Switches
Adapter Cards/NICs Copper
& Optical Cabling Options
PLX Software (enable)
Minimizes Learning Curve to Deploy ExpressFabric by
Leverages Existing Software for InfiniBand & Ethernet
- Plug & Play
- Management of Switch for Fabric & Shared I/O
- Drivers for Host/Servers
October 2013
19

20. ExpressFabric Objectives
 Focus Initially on
 Volume Server Applications
Open to Superior New Solutions
• Mega Data Centers
 Storage Systems
(SSDs & move to PCIe already)
 Lowest Price/Performance (per Gbps)
 Target: 25%->50% lower than 10GE or InfiniBand
 Lowest Power
 Target: 25%->50% lower than 10GE or InfiniBand
October 2013
20

21. Summary - Trends Driving Opportunity
Trend
Impact
Virtualization
More Efficient Servers Driving
I/O Bandwidth up
32G ExpressFabric
Multi-Core CPUs
More Powerful Servers Driving
I/O Bandwidth Up
32G ExpressFabric
SSD Growth
PCI Express I/O of Choice
PCI Express Switches
New Mega Centers for Cloud
Services/Social Networks
Pursuing New Technologies to
Increase Performance, Reduce
Power & Costs. Legacy not as
Important.
ExpressFabric within the Rack
& 10G for rest of Network
October 2013
21

22. PCI Express Addressable Market
$ Millions (SAM)
ExpressFabric
“Outside the Box”
Systems & Switches
PCI Express
“Inside the Box”
Switches & Bridges
Shown as SAM. Actual TAM is in the $B’s for total PCI Express Switching and Bridging (on CPUs/Chip Sets) and ExpressFabric
(outside the box in data center/cloud) with silicon and systems. PLX Estimates. Based on customer feedback, the ExpressFabric
silicon will be used in many applications beyond the Top of Rack example and will drive demand for other standard switches.
October 2013
22

23. Commitment to PCIe in Data Center
 New Opportunities Developing
Needing more Investment
 and company needs to get
back to profitability
 Steps Taken….
 PLX Divested the Consumer Storage & Networking (10G)
Teams….to focus on the fast growing PCI Express Business
 No New Consumer Storage or 10G Products
 Developing an Ecosystem for the ExpressFabric
 Data Center Solutions
October 2013
23

24. PCI Express
PCI Express
Data Center of Tomorrow
Storage
PCI Express
PCI Express
PCI Express
PCI Express
PCI Express
End-of-Row Switches
Servers Racks with Top-of-Rack Switches
October 2013
24

25. PCIe Beyond the Data Center
PCI Express
Move, Control and Store
Motherboards &
Expansion Cards
Multi GPU
Graphic Cards
PCI Express
Switches & Bridges
Instrumentation
Connectivity
USB & PCI Bridges,/Controllers
Storage Controllers, UARTs
MFP Printers
Embedded &
Consumer
….Connecting Everything Else
Supporting other standards….USB, PCI, SATA
October 2013
25

26. PCI Express in Consumer
Dual Graphic Cards
Supports two GPUs on Single Card
 Market Leaders
 High End Gaming Market
 Lower Cost, Basic Switch Used
 Ramping in Gen3
Desktops, Notebooks,
All in Ones
 Replaced Switches previously built by
AMD & Nvidia
Fan-out to additional
peripherals/storage (TB, SSD), multiple
GPU slots, lower power by shifting
CPU type and ease of data transfer.
Not a focus area but can produce
revenue opportunity at times.
 Market Leaders
 Feature differentiation
 Gen2 and Gen3
October 2013
26

27. PCI Express in Consumer - Motherboards
PC Motherboards
Small switches for fan-out to additional
peripherals and larger for x16 GPU slots.
 Market Leaders
 High End Motherboards
 Gen 2 and Gen 3
 Expect record year in 2012
October 2013
27

28. PCI Express in Embedded
Multi-Function Printers & Set Top Boxes
Switches for fan-out and bridges for USB 3.0 Connectivity
 Japan, Korea and USA
 Mid to High End Models
 Gen2 & Gen 3 Switches
 USB 3.0 to PCIe Device Bridges
Industrial Appliances
Instrumentation
CPU and DSP based platforms
using Switches & Bridges
Multiple switches used for
backplane and cards
 TI DSP Cards
 Gen2 & Gen3
 Market Leader
 Use Feature-Packed Switches
 Gen2 and Gen3
October 2013
28

29. …and We Connect Everything Else
Connectivity Products
Connectivity
-USB, PCI, PCI-X, Local Bus, SATA, GigE
- USB 3.0 Products in Production
USB & PCI Bridges,/Controllers
Storage Controllers, UARTs
- Controllers, SOCs, Bridges, and UARTs
- Backed by PLX Software Drivers & Support
- Consumer, Communications & Industrial, Used by Tier 1
Security DVRs
Printers
External
Drives
Netbooks
Network Drives
October 2013
29

30. PLX Innovation & Proven Capabilities
 Multiple 40nm Products in Production
 High Speed Interconnect Focus
 8Gbit PCI Express Gen3
 5Gbit USB 3.0
Gigabit
Ethernet
 Up to 70 Million Gate Designs
 Fully Non-Blocking switches moving 400Gbps of data
 …..and the Software to make it come to life
October 2013
30

31. PLX PCIe History & Track Record






2001:

Started investing in PCI Express technology
2004-2005:

Sampled 1st PCIe Switch (32 Lanes, 8 Ports)

Company’s 1st PCIe Bridge introduced
2006-2007:

2nd and 3rd Generation Switch Architecture

Industry’s 1st control plane PCIe switch

Sampled industry’s broadest Gen2 Switch Offering

Shipped our 1st millionth PCI Express chip & Crossed
the $50M revenue mark
2008-2009:

Introduced Gen2 DMA Switches; Control Plane Switches; Low Lane Count Switches

Introduced & Sampled Multicast and Multi-Root Switches

Introduced & sampled world’s largest PCI Express switch at 96 Lanes & 24 Ports

More than 5M units and $100M Shipped in PCI Express
2010-2011:

World’s First PCI Express Gen3 Switch Silicon Sampling

1st Million Unit Quarter, 10M units and $200M Shipped

World’s Lowest Cost Switch Introduced

Expanded Gen3 Family Ramps to Production

15M units and 50M Ports Shipped
2012-2013:

Industry-Leading 18 PCIe Gen3 Switches from 12 to 96 Lanes

Live public demos of ExpressFabric

+85M Ports shipped, First $20M Quarter Achieved in PCIe
October 2013
31

32. PLX Software Brings Solutions to Life
Time to Market
PLX visionPAKTM provides unique visibility into its devices allowing customers to
debug issues in hours or days which would have taken months without
Unique Features to Differentiate
PLX USB Duet Software Solution allows tablet suppliers to offer a suite of
additional capabilities including a quick & easy Sync with any other computer.
Increased Performance & Security
PLX Software Enable NAS & DAS solutions produce maximum performance & security
without just throwing more silicon at it producing the most competitive end products
Much more to Come
With ExpressFabric
Silicon without Software is Just Sand
October 2013
32

33. Technology, Supply & Quality
 Solid Relationships with State of the Art Foundries
 TSMC @ 40nm -180nm
• Multiple Working 40nm Products
 Seiko Epson
 Leading ASIC Vendors
 Renesas
 Fujitsu
 Samsung
 Quality & Execution Driven
 ISO 9001 (see Quality/Reliability Website for more info)
October 2013
33

34. PLX Drives Interoperability
 PLX Drives Interoperability to Assure our Devices Work
in a Broad Variety of Systems
 Identify & Eliminate Issues… faster time-to-market
 Proactive Compliance Testing
 Rigorous Simulation, Verification, Pre-Silicon Emulation,
Post-Silicon Validation, System Interoperability
 PCI-SIG, USB-IF, WHQL
 Reports Published on Website
October 2013
34

35. Experienced PLX Management Team
 Seasoned, Stable, Lean Management Team
 Over 140 years of semiconductor experience
 Average experience at senior exec level: 12+ years
 Average time with PLX: 8+ years
• No exec with less than 4 years with PLX
David Raun
President & CEO
Art Whipple
CFO
Vijay Meduri
EVP Engineering
Gene Schaeffer
EVP Worldwide Sales
October 2013
Mike Grubisich
EVP Operations
35

36. Product Overview
Brief Overview of the
Product Families & Applications
Silicon without Software is Just Sand
36

37. PLX Product Families
 ExpressLane™ PCIe Series
 PCI Express
Switches & Bridges
 ExpressFabric®
 Connected Home
 Consumer Storage SoCs
and Media Controllers
 NAS (network attached storage)
 DAS (direct attached storage)
 Serial Bridges & UARTs
 PCI Express, PCI and USB
 NetChip™ Series
 USB to PCI & Generic/Local Bus
Devices/Bridges
 USB Duet®
 I/O Accelerator™ Series
 Generic/Local Bus to PCI
Bridges
 FastLane® Series
 PCI and PCI-X Bridges
October 2013
37

38. ExpressLane™ PCIe Switches
 Broadest Offering




Gen3, Gen2, Gen1 Available Now
3 to 96 PCIe Lanes
3 to 24 Flexible Ports
x1 to x16 Port Configurations
 Valuable Features
PEX 8500
PEX 8600
PEX 8700
18 Gen3 Switches Available Now
 Industry’s Lowest Latency
& Highest Performance
 2 Non-Transparent Ports
for Dual Hosts/Failover
 Supports Multi-Hosts/Roots (up to 8)
 DMA, Read Pacing, Multicast,
Dynamic Buffer Allocation, SSC Isolation
 True Peer-to-Peer
& Fan-Out Capabilities
 Up to 2 Virtual Channels
 Unique System/Chip Debug Tools
 Industry’s Lowest Power
& Smallest Packages
October 2013
38

39. ExpressLane™ PCI Express Bridges
 PCI-to-PCI Express
 32-Bit PCI (66 MHz)
 x1 PCIe
PCI or PCI-X
 PCI-X to PCI Express
 64-Bit PCI-X (133 MHz)
 x4 PCIe
PEX 8100
Series
 Additional Features
 Forward & Reverse
 Low Power
 Small Packages
Also: USB 3.0 to PCI Express Bridges Available
October 2013
39

40. Local Bus to PCI Express Bridge
 Generic Local to PCI Express
 32-Bit Local (up to 66 MHz)
 x1 PCIe
32-Bit Generic Local
 Local Bus Modes
 Non-Multiplexed 32-Bit address/data
(C Mode)
 Multiplexed 32-Bit address/data
(J-Mode)
 Big Endian (M-Mode)
PEX 8300
Series
 Root Complex & End Point Modes
 2 DMA Channels
October 2013
40

41. USB 3.0 Bridges & Controllers
 Device Controller/Bridge
 PCI Express
 USB 3.0
 Available
 With 1 or 2 PCIe Ports
USB 3000
Series
 Available Today
October 2013
41

42. USB 2.0 Bridges & Controllers
 Bridge Local Bus to USB
 8- and 16-Bit Local
 USB 2.0 Hi-Speed
PCI or Local Bus
NET 2000
Series
 Bridge PCI to USB
 32-Bit, 33 and 66 MHz
 USB 2.0 Hi-Speed
 Integrated DMA Channels
 Industry Leader
 Highest Performance
 Lowest Power
 Smaller Package
 USB-IF Certified
October 2013
42

43. Generic/Local Bus to PCI Bridges
Local &
Generic Bus
C/J/M bus
 Local/Generic Bus
 C-Mode:
• Generic, 32-bit address/data, non-muxed
 J-Mode:
• Generic, 32-bit address/data, muxed
 M-Mode:
PCI 9000
Series
PCI Bus
• PowerPC™ PowerQUICC™
• ISA Bus
 8-, 16-, and 32-Bit
 PCI Bus
 32 and 64-Bit
 33 and 66 MHz
 Available as:
 Bus Master I/O Accelerators with DMA
 Slave Devices
October 2013
43

44. FastLane® PCI and PCI-X Bridges
 PCI to PCI Bridges
 32 and 64-Bit PCI Bus
• 33 and 66 MHz
 64-Bit PCI-X Bus
• 133 MHz
 Enhanced Features
 Asynchronous
 Non-Transparent
• Multi-Host Systems
 Higher Performance
 Large Buffer Sizes
 Smart Prefetch
PCI Bus
PCI 6000
Series
PCI Bus
 Smaller Packages
 Lower Power Consumption
 5V Tolerant I/O
October 2013
44

45. UARTs / Serial Bridges
 A Serial Bridge connects a UART device to a different I/O type
 Provides spec-compliant connection between devices with
different I/O standards
 PLX Serial Bridges provide the Proven Connection
 Very mature silicon all in production
 Millions of units shipped worldwide
 PCI-SIG certified for Spec Compliance on SIG Integrator’s List
UART
Port
Parallel
Port
Local
Bus
Bridge
Conceptual Drawing, not every possible option available currently from PLX
October 2013
45

46. Direct Attached Storage (DAS)
 Bridge USB, FireWire or eSATA to SATA
 Single, dual and quad disk solutions
 Options for secure personal storage
systems
OX 93x
OX 94x
Series
 Best-in-class performance
 Integrated hardware RAID
 Architecture optimised for DAS
 32-bit processor for customer differentiation
 Robust application specific firmware
 Quality confirmed
 Standards compliant
 Broadest interoperability
 Microsoft DTS verified
October 2013
46

47. Thank you
Visit plxtech.com for more information
Silicon without Software is Just Sand
47