How to maximize the impact of
your promoter
Merling Sapene
Master in Human Systems Interventions
Corporate Social Responsi...
2
Education:
• Business Administration – Venezuela
• Master in Human Systems interventions –
Concordia University
• Corpor...
Objectives
Understand the role of your promoter
How to move your project:
from idea generation to implement and sustain?
H...
The Project: Passion For Flight objectives
▪Spark a passion for flight and aerospace
▪Encourage students to stay in school...
Passion For Flight Story
The idea was to produce a simple package for Bombardier’s
employees to share our “Passion For Fli...
6
VIDEO
6
Passion For Flight Story
• The idea was presented to key sponsors
• Influencers opened the door to other stakeholders
• A ...
• After few sessions we created passion for flight
package (for primary schools), it was translated into
French, English a...
• Idea was presented to Aero Montreal, program was
re-brand it with Aero Montreal logo
Passion For Flight Story
9
10
• LIST Competition (400 kids participated Lester B.
Pearson and Margerite Bourgeois)
Passion For Flight Story
11
• Train the trainers for around 20 aerospace companies
• Passion for Flight program was inserted within the
formal educati...
• CREO – Science en Jeu! And Virtual Museum
Passion For Flight Story
14
Introduction
1
5
• Was donated to JA Bombardier Museum and
Aviation Museum Ottawa
• Was deployed in India and also was shared in
Turkey to ...
2015-2017
• Aero Montreal took the full accountability to continue
deploying the program (primary and secondary)
• Present...
Objectives
Understand the role of your promoter
How to move your project:
from idea generation to implement and sustain?
H...
19
Understand the role of your promoter
“Someone who tries to encourage something to
happen or develop”
Cambridge dictiona...
2
0
Ensures ongoing
alignment
of the particular initiative
with other organizational
initiatives
Gains the commitment
and ...
Objectives
Understand the role of your promoter
How to move your project:
from idea generation to implement and sustain?
H...
22
« All change (projects) begins with an idea »
O’Neil (2007) – “It is possible for an individual to function in more tha...
From an Idea to Sustainment
23
Idea-project
Buy in
Targets
Sponsor
Influencer
Aceptance
Stakeholders
Sustain
Objectives
Understand the role of your promoter
How to move your project:
from idea generation to implement and sustain?
H...
How to become a change agent?
An individual or group, who carry out the task of instigating
and managing change in the org...
How to become a change agent?
• No direct line authority
• Works with sponsor and implementers
• Facilitates change. Acts ...
Objectives
Understand the role of your promoter
How to move your project:
from idea generation to implement and sustain?
H...
How to define change-implementation
targets?
28
Clear value
Aligned with strategy
Specific and measurable
What success mea...
Objectives
Understand the role of your promoter
How to move your project:
from idea generation to implement and sustain?
H...
Sharing few influencing techniques
30
Influence is defined as:
“A force one person (the agent) exerts on someone else (the...
Reciprocity
Commitment or
consistency
Social proof
Liking
Authority
What is wanted from the
other person
Get people’s comm...
Rationalizing
Asserting
Negotiating
Inspiring
Bridging
Using facts to persuade
Deliver the message with
conviction
Using c...
Passion for Flight
3
3
Innovation
Teamwork
Passion
Insight
3
4
“The secret of making something work in your life is
the deep desire to make it work – the faith and belief
th...
QUESTIONS?
THANK YOU!!!
35
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Matinée PMI - How to maximize the impact of your promoter by Merling Sapene

  1. 1. How to maximize the impact of your promoter Merling Sapene Master in Human Systems Interventions Corporate Social Responsibility 1
  2. 2. 2 Education: • Business Administration – Venezuela • Master in Human Systems interventions – Concordia University • Corporate Social Responsibility Certification – Toronto University Career: • Project Management and Change Management. Specialized in strategic analysis, business redesign, processes and system implementation. • Leads multicultural and complex business transformation projects • Led the design and deployment of the “Passion for Flight” program IN A NUTSHELL … “They did not know it was impossible so they did it” Mark Twain Winner – LYS GRAND PRIX HOMMAGE 2017 To have realized a smooth integration by acceding 3 years after arriving in Quebec to the management staff of the Quebec flagship Bombardier Aerospace.
  3. 3. Objectives Understand the role of your promoter How to move your project: from idea generation to implement and sustain? How to become a change agent? How to define change-implementation targets? Sharing few influencing techniques 3
  4. 4. The Project: Passion For Flight objectives ▪Spark a passion for flight and aerospace ▪Encourage students to stay in school (*) ▪Inspire students to pursue careers in aerospace (Engineering, Science and Technology) ▪Reach a worldwide audience (sites) (*) Note: Recent studies demonstrate that Quebec is the province with the higher percentage of kids dropping their secondary school (between 24,5%-21,3%) 2000/2009 (Santé et Services Sociaux Gov. Quebec) 4
  5. 5. Passion For Flight Story The idea was to produce a simple package for Bombardier’s employees to share our “Passion For Flight” to our kids Paper plane instructions Pedagogical GuidePowerPoint 5
  6. 6. 6 VIDEO 6
  7. 7. Passion For Flight Story • The idea was presented to key sponsors • Influencers opened the door to other stakeholders • A team of Pedagogical Advisors from different school boards were called to participate into the design, along with internal engineers 7
  8. 8. • After few sessions we created passion for flight package (for primary schools), it was translated into French, English and Spanish and deployed across different Bombardier’s sites Passion For Flight Story 8
  9. 9. • Idea was presented to Aero Montreal, program was re-brand it with Aero Montreal logo Passion For Flight Story 9
  10. 10. 10
  11. 11. • LIST Competition (400 kids participated Lester B. Pearson and Margerite Bourgeois) Passion For Flight Story 11
  12. 12. • Train the trainers for around 20 aerospace companies • Passion for Flight program was inserted within the formal education program, available through GRICS and BIM Passion For Flight Story 12
  13. 13. • CREO – Science en Jeu! And Virtual Museum Passion For Flight Story 14
  14. 14. Introduction 1 5
  15. 15. • Was donated to JA Bombardier Museum and Aviation Museum Ottawa • Was deployed in India and also was shared in Turkey to orphans kids from the war in Irak Passion For Flight Story 15
  16. 16. 2015-2017 • Aero Montreal took the full accountability to continue deploying the program (primary and secondary) • Presented as a project to « Je vois Montreal » • Fund raising from Aero Montreal to different instances • Used by Aero Montreal and Bombardier as the main topic for Eureka Festival • Aero Montreal HR committee inserted Passion For Flight as a key initiative for the future Passion For Flight Story 16
  17. 17. Objectives Understand the role of your promoter How to move your project: from idea generation to implement and sustain? How to become a change agent? How to define change-implementation targets? Sharing few influencing techniques 18
  18. 18. 19 Understand the role of your promoter “Someone who tries to encourage something to happen or develop” Cambridge dictionary
  19. 19. 2 0 Ensures ongoing alignment of the particular initiative with other organizational initiatives Gains the commitment and involvement of senior and line management, using influence and interactions to advocate the project consistently Champions the change, building and maintaining a sense of urgency and priority for it throughout Removes roadblocks, confronting those who are blocking the change WHAT HAPPENS WITHOUT STRONG SPONSORSHIP? Delay in the project because of misalignment User resistance, more difficult adoption Lack of ownership Overall, no achievement of the expected return on investment SPONSORSHIP
  20. 20. Objectives Understand the role of your promoter How to move your project: from idea generation to implement and sustain? How to become a change agent? How to define change-implementation targets? Sharing few influencing techniques 21
  21. 21. 22 « All change (projects) begins with an idea » O’Neil (2007) – “It is possible for an individual to function in more than One role”
  22. 22. From an Idea to Sustainment 23 Idea-project Buy in Targets Sponsor Influencer Aceptance Stakeholders Sustain
  23. 23. Objectives Understand the role of your promoter How to move your project: from idea generation to implement and sustain? How to become a change agent? How to define change-implementation targets? Sharing few influencing techniques 24
  24. 24. How to become a change agent? An individual or group, who carry out the task of instigating and managing change in the organization. He or she is someone, who directly or indirectly influence change i.e the change agents are appointed by the organization to transform the ways the organization is managed, or the business is conducted 25
  25. 25. How to become a change agent? • No direct line authority • Works with sponsor and implementers • Facilitates change. Acts as data gatherer, educator, adviser • Helps sponsors to sponsor, implementers to implement 26
  26. 26. Objectives Understand the role of your promoter How to move your project: from idea generation to implement and sustain? How to become a change agent? How to define change-implementation targets? Sharing few influencing techniques 27
  27. 27. How to define change-implementation targets? 28 Clear value Aligned with strategy Specific and measurable What success means?
  28. 28. Objectives Understand the role of your promoter How to move your project: from idea generation to implement and sustain? How to become a change agent? How to define change-implementation targets? Sharing few influencing techniques 29
  29. 29. Sharing few influencing techniques 30 Influence is defined as: “A force one person (the agent) exerts on someone else (the target) to induce a change in behaviors, opinions, attitudes, goals, needs and values” and “ the ability to affect the behavior of others in a particular direction” French and Raven (1959)
  30. 30. Reciprocity Commitment or consistency Social proof Liking Authority What is wanted from the other person Get people’s commitment early Create excitement about the change Build good relationship Influence who has influence 31 Cialdini (2006): Principles of influence
  31. 31. Rationalizing Asserting Negotiating Inspiring Bridging Using facts to persuade Deliver the message with conviction Using compromise and benefits Using stories and emotional appeals Getting others to work together to achieve the goal 32 Musselwhite and Ploufe (2003): Effective influencing skills
  32. 32. Passion for Flight 3 3 Innovation Teamwork Passion
  33. 33. Insight 3 4 “The secret of making something work in your life is the deep desire to make it work – the faith and belief that it can work- then to hold that clear definite vision and see it working out step by step without doubt or disbelief.” Eileen Caddy
  34. 34. QUESTIONS? THANK YOU!!! 35

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