Feasibility studies usually focus on technical and financial feasibility, with a marketing Survey if the promoters feel it is justified. Other aspects of a feasibility study include environmental concerns. However, there is a need to look at feasibility in terms of stakeholders'interactions as well, as one of the major causes of project failure is the lack of understanding and commitment among them. Identifying points of vulnerability in all four P's of a project -- Power, People, Processes and Plan of course-- ahead of time through a feasibility study is one way of reinforcing the chances of success of a project.
Olivier Mesly, MBA, DBA
Professor - marketing and project feasibility