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Investor Relations & Social Media

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Investor Relations & Social Media

  1. 1. Social Media &Investor Relations#IRSM
  2. 2. Investor Relations“A strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two- way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation” (NIRI, 2003). http://www.niri.org/FunctionalMenu/About.aspx
  3. 3. How Investors Search2009 Journal of Economic Psychology  Balanced investors 10.8%  Online Investors 11.1%  Moderate investors 24.1%  Workplace investors 24.1%  Reluctant investors 30%High-information strategy 22%Moderate-information strategy 48% Loibl, C., &Hira, T.K. (2009). Investor information search. Journal ofLow-information strategy 30% Economic Psychology, 30, 24-41. doi:10.1016/j.joep.2008.07.009 How are investors searching today?
  4. 4. Social MediaTop 3 social media platforms used for investor relations:Majority aren’t using SM specifically for IRPress releases, quarterly financials, annual reports, corporate videos, industry news, media coverage and conferencesTech Companies http://q4websystems.com/
  5. 5. Donna SteinManaging Partner, Donna Stein & PartnersAdjunct Professor, S.I. Newhouse School of Public Communications“The companies doing it are the leading technology companies because of their business and the nature of the products they make.”
  6. 6. Q4 Web Systems Findings63% 44% 40% 29% .COM BLOG 64% 88% 65% 18% http://www.q4blog.com/ @q4websystems
  7. 7. Kerri ThurstonDirector of Investor Relations, Garmin“It’s an extremely challenging thing to try and incorporate…It’s going to mostly attract retail investors.” http://www8.garmin.com/company/investors/ @GarminStock
  8. 8. TwitterIR page vs. combining IR information on regular social channels
  9. 9. FacebookGreatest use in U.S.and Canada for IRTypicallyinformationincluded oncompanyFacebook page https://www.facebook.com/Cisco
  10. 10. SlideShareAcquired by LinkedIn in May 2012Corporate Social Responsibility, annual reports and generalmeetings, corporate performance, merger and acquisition detailsIncorporating StockTwits on SlideShareConvergence of platforms http://www.q4blog.com /
  11. 11. YouTube Brian Gladden, CFO of Dell, and Steve Schuckenbrock discuss quarter with Rob Williams, VP of investor relations http://www.youtube.com/watch?v=yGnWqVJ8h58
  12. 12. Tim HowardCEO, IR Smartt Inc.“Each company should keep [its investors], nurture them and build upon that network.”“Public companies thought the way to get word out was to use direct mail and newsletter sources…now there’s a push to do the same thing with social media.” http://irsmartt.com/ @TMHoward @IRSmartt
  13. 13. Google on Google+ Early earnings release Google’s response: Ability to control the flow of information specifically aimed towards investors https://plus.google.com/u/0/+GoogleInvestorRelations/posts
  14. 14. StockTwitsInvestor Communications Solutions: Around 200 companies currently using Allows for custom compliance messages API partnerships with Yahoo Finance, Reuters, Bloomberg, Bing Finance, CNN Money http://stocktwits.com/ @StockTwits
  15. 15. StockTwits
  16. 16. Sean McLaughlinDirector of Investor Relations Solutions for StockTwits“People that are afraid of social media have to realize that this is the trend…We’ll be here when you’re ready, but eventually you’ll have to be ready.” @chicagosean
  17. 17. Seeking Alpha “Seeking Alpha is the premier website for actionable stock market opinion and analysis, and vibrant, intelligent finance discussion.” 250 articles daily 5,000 contributors Free 1,500 public companies Focuses on opinion and analysis Primarily written by investors http://seekingalpha.com/
  18. 18. One Possible Explanation Diffusion of Innovations
  19. 19. Challenges and Changes Challenges Changes? Compliance and legal  Generational disclaimers  JOBS Act Resources  Continuous increase in SM Upkeep use Investors listening more on  What else? SM than engaging
  20. 20. Questions?