OMA Webinar 2011

1. www.popai.com Helpful Hints to Win OMA Gold Learn from POPAI’s OMA expert the inside knowledge you need to help put your company on the path to OMA Gold.

2. Largest and most prestigious contest in the Marketing at Retail industry NOT just a beauty contest, judges strongly consider sales results Only contest with online and in person judging OMA Introduction 2

4. $50 off each entry

5. Regular Deadline – Friday, January 14, 2011

6. Late Deadline – Friday, January 28, 2011

8. All $1149All entries submitted and paid for by November 24, 2010 receive $50 off. All entries submitted and paid for between January 15, 2011 and January 28, 2011 must pay an additional $50 fee per entry.

9. Entry Fees and Exhibiting at GlobalShop 5 If you are interested in receiving the discount and exhibiting at GlobalShop please contact the appropriate person listed below. 32% Companies A-FDreama McDaniel, Account ExecutivePhone: 770-291-5420Fax: 770-777-8765dreama.mcdaniel@nielsen.com Companies G-ODavid Muirhead, Senior Account ExecutivePhone: 770-291-5432Fax: 770-777-8690david.muirhead@nielsen.com Companies P-ZRoarke Dowd, Senior Account ExecutivePhone: 770-291-5428Fax: 770-777-8683roarke.dowd@nielsen.com 27%

10. What Makes a Good Entry? 6 A good write up Clear pictures Details

11. Entrant Company Mechtronics Corporation Client Company Procter & Gamble Corporation Title Duracell MyGrid Launch Displays Display of the Year – Semi-Permanent 7

12. Sample Case History Question & Answer 8 OBJECTIVES List the primary objectives of this entry. Develop a flexible display program for the introduction of the new Duracell MyGrid Charging Pad. Provide clear consumer communication for all retailers and an interactive shopper experience for participating retailers with this new charging pad product concept. Provide different display options that meet specific customer merchandising & operational needs during the pre-National launch introduction.

14. The MyGrid Charging Pad graphics included photos of the units with the compatible Motorola & Nokia cell phones and Blackberries, clearly explaining to the consumer which devices can be charged with MyGrid.

16. The Online Entry Process 11 Enter directly on our website http://contest.popai.com

17. The Online Entry Process 12

18. The Online Entry Process 13 Make sure you’re in the correct contest! You must click “I Agree” to move on

19. The Online Entry Process 14 Start a new entry here Select an old entry from here

20. The Online Entry Process 15 Make sure all tabs have the information needed

21. The Online Entry Process 16 CHOOSE CAREFULLY! You will not be allowed to make changes once the entry is submitted!

22. The Online Entry Process 17 Keep answers CLEAR, CONCISE, and RELEVANT! and please make sure you save your work.

23. The Online Entry Process 18 Make sure to check your spelling! Fact card information will appear in the Creative Gallery as well.

24. The Online Entry Process 19 The default is for the trash fee, but there is no charge to donate product The selection will not appear after you save, but the information is saved for POPAI to retrieve later.

25. The Online Entry Process 20 Please be sure to follow the image requirements. You won’t be able to upload if the file is too large! If you don’t have two different pictures, please submit the same photo twice.

26. The Online Entry Process 21 This will only appear after all information has been submitted and the entry is checked ready for payment.

27. Category Booth ID Number and Shipping 22 A unique identifying number for each entry which allows your shipment to be delivered to the correct area on the floor. Numbers will be emailed in February. A shipping kit with all forms and contact information from Freeman will be emailed with the Category Booth ID Number. The next page shows how to find your display on the floor plan with your number.

28. Category Booth ID Number and Shipping 23 Entry Title: SPE23-16-Permanent

30. Cat Booth ID Number

31. Method of Shipment (with documents if provided)

32. Instructions for setting up the display

33. Any tools needed for setting up the display

34. If the display will be shipped back (and the shipping container saved) or if the display will be trashed

36. Judging 26 PHASE 2: ONSITE JUDGING The second phase of the judging process is completed on the OMA Show floor during GlobalShop.

37. Judging 27 All of the judging process is confidential. Please do not ask a POPAI staff member or anyone else why your entry didn’t win. We don’t know and we couldn’t tell you if we did. All entrants will have the ability to review their scores and judge comments from online judging after the contest. Instructions will be emailed, along with a detailed explanation of the scoring structure.

38. Award Structure 28 Gold, Silver, and Bronze medals are awarded in each category according based on the following requirements: They must meet the minimum average score requirement for Gold (8), Silver (7), Bronze (6). Total number of medals awarded based on a percent of entries in each category, not in each division. Gold There can be no more than 2 golds in each category, or no more than 7.5% of the entries in that category. Silver There can be no more than 3 silvers in each category, or no more than 12% of the entries in that category. Bronze There can be no more than 5 bronzes in each category, or no more than 20% of the entries in that category.

39. Award Structure 29 ScoreMedal Received 8.5 Gold 8.4 Gold 8.3 Silver 8.2 Silver 8.1 Silver 8.0 Bronze 7.9 Bronze In this example, entries with scores high enough to qualify for a gold were bumped down due to the maximum number of awards.

40. The Awards Gala 30 Join us on Tuesday, March 29 to find out the winners! This year will highlight all of the gold, silver, and bronze winners, plus the Creative and Digital Signage winners. Aren’t you curious to find out who won Display of the Year? Was it you?? This year all gold winners will be able to take their statues home that night! Have it in your booth the next day or sitting next to you on the plane ride home!

41. Breakdown 31 Breakdown will take place on Wednesday, March 30 from 3pm – 10 pm. Anything left on the show floor after that point will be thrown away. Please note that all empty containers will be brought to the show floor as quickly as possible, but it can take up to 3 hours for all empties to reach the show floor. Please make any travel arrangements accordingly.

42. Have Questions? 32 Please contact me at arutherford@popai.com or 703-373-8805. I’m here to make this as painless as possible.